Our Chief Economist, Daniel Knapp, joins Verena Gründel at DMEXCO for their latest podcast episode. Daniel reveals how Europe’s total advertising spend of 97 billion euros is distributed across the 29 countries represented by IAB Europe and walks listeners through the various findings delivered by the market’s figures. He also takes a deep dive into the growth figures for the different European countries. Listen here: https://bit.ly/3z6frBf
IAB Europe
Advertising Services
IAB Europe is the European-level association for the digital marketing and advertising ecosystem.
About us
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.
- Website
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http://www.iabeurope.eu
External link for IAB Europe
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Brussels
- Type
- Nonprofit
- Founded
- 2008
Locations
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Primary
Rond-Point Schuman 11
Brussels, 1040, BE
Employees at IAB Europe
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Constantine Kamaras
Co-founder & Chairman Emeritus at IAB Europe
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Luis Marinho Falcão
Transnational mindset, local Insights, and the relentless pursuit of excellence have always been keys to success
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Gonzalo de la Mata
Zenith International Commerce Lead | FMCG media expert | MBA
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David Bauckmann
☆ Programmatic and RTB advertising expert ☆ ProgSol (CEO) ☆ Co-owner at Programmatic media
Updates
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IAB Europe reposted this
📣 #IABUpfronts is officially back for 2024, which means four weeks of new launches, wow-worthy speakers and expert trend analysis from industry players 🤩 Coming up 2-24 October... ⭐ Amazon, BBC Studios, The Sun and YouTube sharing an exclusive first look at what’s coming down the track over the next 12 months ⭐ #Gaming Upfronts returns to hear the latest industry innovations from Activision Blizzard Media, Amazon Ads, Anzu.io, Digital Turbine, Global and Venatus ⭐ #RetailMedia Upfronts is back for its second year as ASOS.com, Nectar360, SMG, Tesco Media and Insight Platform and Uber Advertising take to the stage armed with top-tier brand inspiration ⭐ #ConnectedTV Upfronts are also back after a successful 2023 debut, ready to get the latest industry lowdown from NBCUniversal, Sky Media UK, Vevo and Warner Bros. Discovery The best bit? All events are free to attend - start booking now 👉 https://lnkd.in/eZzvuzyU #digital #advertising #marketing #events #advertiser #agency
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Marktplaats, part of Adevinta, has decided to expand its existing retargeting efforts and create a full-funnel strategy with Criteo for its mobility vertical. By launching an acquisition campaign, Marktplaats aimed to reach new customers interested in cars, who could later be retargeted via lower-funnel tactics: https://bit.ly/3WPKrxm
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Our Attitudes to Retail Media Report dives deep into this rapidly growing sector's current status and future trends. Developed by our Retail Media Committee, the report draws insights from over 160 industry leaders across 31 markets—including advertisers, agencies, and Retail Media Networks (RMN). These respondents, many of whom manage substantial advertising budgets and hold key positions like Heads of Retail Media and Media Directors, highlight the critical role Retail Media will play in the future of digital advertising. Get it here: https://lnkd.in/eWvq9sPX
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Ready to lead in the Connected TV (CTV) space? Join us on September 25th for our Virtual CTV Day 2024—a must-attend event for anyone in digital advertising. We’ve lined up industry leaders to discuss key trends and challenges in CTV, including privacy, the shift to streaming, new market opportunities, and essential metrics for 2024. First speakers announced! Hear from industry experts, including: Stafaniya Radzivonik (马小旭), Jan Winkler, Morwenna Beales, Alexandra Ong, Stefanie Briec, Tom Hudspith, Cadi Jones, Ekkehardt Schlottbohm, Sarah Lewis, Anita Caras, David Snocken Don’t miss out—register now to stay ahead in the CTV game: https://lnkd.in/dsDgXzRp
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🌍💡 Did you catch the news last week? The beta test launch of OpenGHG, an innovative tool designed to estimate greenhouse gas emissions from digital advertising campaigns in compliance with emerging global standards is here. With the support of Ad Net Zero we are offering IAB Europe members and our National Federations the opportunity to test the tool and provide feedback to ensure it aligns with industry needs before this is made available to a wider audience later this year:https://bit.ly/470TYpZ
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Our Virtual CTV Day is Back this September! Secure Your Space Today Looking for a series of panel discussions and market deep division on the wonderful world of Connected TV (CTV)? Join us at 15:00 CET on 25th September for our latest Virtual CTV Day. With speakers confirmed from Magnite,AudienceXpress, GroupM Nexus, Teads, ShowHeroes and more. We’ll explore everything from privacy and consent to CTV metrics and outcomes to get up to speed on all things CTV in 2024 and beyond! Find out more here and register below: https://lnkd.in/eV_hNUJT
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#Audio has long been a powerful storytelling tool, connecting brands with consumers in engaging ways. However, agencies and brands have yet to go all-in on audio’s potential. Technology is changing this, making now the perfect time for agencies to embrace audio and integrate it into their client’s media strategy. Ivonne Scrhamm of Triton Digital shares more: https://lnkd.in/e-_mWa-E
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The digital ad landscape in Europe is shifting with the rise of Retail Media! 🚀 Our new Attitudes to Retail Media Report dives deep into current trends and future outlooks. Insights from 160+ industry leaders across 31 markets highlight the growing impact of Retail Media in digital advertising: https://lnkd.in/eWvq9sPX
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