Bert Lijnen

Bert Lijnen

Automotive Manager Europe, Middle East & Africa

Brussels Metropolitan Area
1K followers 500+ connections

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About

Passionate Researcher | Market Insights Expert | Customer-Centric Solutions

Research is my foundation, having transitioned from academia to market insights. I thrive on solving challenging business questions, going the extra mile for customers, and proposing innovative methodologies.

My expertise encompasses global trackers, value-based pricing research, customer experience and consumer insights. Recently delving into marketing mix modeling.

I am specialized in automotive and mobility, with experience across FMCG, Technology, and Telco industries.

Let's connect and drive your business growth through data-driven insights and customer-centric strategies.

Articles by Bert

Activity

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Experience

  • NielsenIQ Graphic

    Automotive Manager Europe, Middle East and Africa

    NielsenIQ

    - Present 5 months

    Brussels Metropolitan Area

  • GfK

    GfK

    6 years 11 months

    • GfK Graphic

      Consultant | Team Lead Automotive & Mobility | Marketing & Consumer Intelligence

      GfK

      - 2 years

      Brussels Metropolitan Area

    • GfK Graphic

      Research Consultant Marketing & Consumer Intelligence

      GfK

      - 2 years

    • GfK Graphic

      Senior Research Expert

      GfK

      - 3 years 3 months

      Brussels Area, Belgium

      Marketing Effectiveness & Consumer Insights
      Mobility & Automotive Group West & Southern Europe

  • ICMA Group

    ICMA Group

    10 years 1 month

    • Senior Analyst

      ICMA Group

      - 6 years 5 months

      Brussels

    • Analyst / Project Coordinator

      ICMA Group

      - 3 years 9 months

      Brussels

  • Katholieke Universiteit Leuven Graphic

    Research Assistant

    Katholieke Universiteit Leuven

    - 2 years

    Brussels Area, Belgium

Education

Licenses & Certifications

Publications

Courses

  • Chinese I and II - KULeuven (CLT)

    -

  • Databases and pivot tables - Cevora

    -

  • Excel for advanced users - Cevora

    -

  • Foundations of Marketing Analytics - Essec Business School

    -

  • GDPR

    -

  • Global Marketing: Building Iconic Brands

    University of Illinois

  • Introduction to data analysis using R - VUB

    -

  • Marketing Research - Amelior

    -

  • Math I, II - VUB

    -

  • Multivariate data analysis - VUB

    -

  • PMP & Talent Review

    -

  • Project Management - Amelior

    -

  • Research techniques for value based pricing

    EPP Pricing Platform

  • Social Engineering

    -

  • Statistics I : descriptive statistics & probability theory - VUB

    -

  • Statistics II: inferential statistics - VUB

    -

  • Statistics III - linear models, regression, ANOVA, factor analysis - VUB

    -

  • Survey research - VUB

    -

  • The A PRIORITY Technique

    -

  • Unconscious Bias

    -

Languages

  • English

    Full professional proficiency

  • French

    Native or bilingual proficiency

  • Italian

    Professional working proficiency

  • Dutch

    Native or bilingual proficiency

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