Estelle Bouvier

Marketing & communication strategy
Global media planning
Global communication budget management
Offline & Online media buying
Team leader of campaign managers & PR manager
Media agency management

Part of GroupM and WPP global network of local media agencies, Maxus is a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation.

At Maxus, we recognise that in today’s ever faster and complex landscape, our clients want a media agency that can help them navigate and… Show more

Part of GroupM and WPP global network of local media agencies, Maxus is a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation.

At Maxus, we recognise that in today’s ever faster and complex landscape, our clients want a media agency that can help them navigate and lead the way into the brilliant opportunity this change creates.

• Responsabilities: Managing digital media strategies by connecting digital channels (display, programmatic, performance & social media) for Huawei, EDF Luminus & Danone. Show less

Responsible for a key customers portfolio from different sectors (bank, media, retail):
- Implement multichannel, scenarized and personalised marketing campaigns based on customer behaviour and data (email, sms, web, print)
- Manage customer lifecycle marketing programs (lead management, cross-selling, loyalty)
- Responsible for daily accounting, administration and monthly reviews
- Orchestrate and manage projects related to our client portfolio, in collaboration with the… Show more

Responsible for a key customers portfolio from different sectors (bank, media, retail):
- Implement multichannel, scenarized and personalised marketing campaigns based on customer behaviour and data (email, sms, web, print)
- Manage customer lifecycle marketing programs (lead management, cross-selling, loyalty)
- Responsible for daily accounting, administration and monthly reviews
- Orchestrate and manage projects related to our client portfolio, in collaboration with the appropriate experts
- Support our customers to ensure they fully benefit from our tools and services, follow the marketing campaigns performances and find solutions to improve implemented solutions. Represent customer needs in project management
- Prepare, participate to the quarterly and yearly reviews with the customer to draw the next best actions or plans. Prepare analysis and reports Show less

- Search Engine Optimization (SEO/Référencement naturel) : mise en place et entretien d’une stratégie annuelle, rédaction d’articles web optimisés, gestion des résultats, gestion de CMS
- Social Media Optimization (SMO) : gestion, modération, animation, veille stratégique et création de contenu pour les médias sociaux (rédaction d’articles, modification d’images, analyse des actions...)

- Rédaction et création du nouveau site Internet de l’association
- Mise en place d’une campagne de communication et de financement et création d’outils communicationnels
- Organisation d’événements pour l’association
- Rédaction et révision de textes promotionnels à destination du grand public

- Accueil de la clientèle et évaluation des besoins afin de mieux les orienter dans leurs choix
- Suggestion et explication des caractéristiques d’un produit
- Promotion des produits
- Regard sur les techniques de marketing appliquées en magasin