About
I love food, health, cosmetics and am fascinated about learning new things, and working…
Activity
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What a summer it has been! ☀️🌊🏕️🚤 After an incredible journey at Northfork, where I had the privilege of partnering with global retailers to make…
What a summer it has been! ☀️🌊🏕️🚤 After an incredible journey at Northfork, where I had the privilege of partnering with global retailers to make…
Liked by Julie Pyck
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𝐀𝐥𝐬 𝐣𝐞 𝐞𝐫𝐠𝐞𝐧𝐬 𝐣𝐞 𝐠𝐬𝐦 𝐢𝐧 𝐝𝐞 𝐭𝐫𝐞𝐢𝐧 𝐦𝐨𝐞𝐭 𝐯𝐞𝐫𝐠𝐞𝐭𝐞𝐧, 𝐥𝐚𝐚𝐭 𝐡𝐞𝐭 𝐝𝐚𝐧 𝐢𝐧 𝐊𝐨𝐩𝐞𝐧𝐡𝐚𝐠𝐞𝐧 𝐳𝐢𝐣𝐧. Ik…
𝐀𝐥𝐬 𝐣𝐞 𝐞𝐫𝐠𝐞𝐧𝐬 𝐣𝐞 𝐠𝐬𝐦 𝐢𝐧 𝐝𝐞 𝐭𝐫𝐞𝐢𝐧 𝐦𝐨𝐞𝐭 𝐯𝐞𝐫𝐠𝐞𝐭𝐞𝐧, 𝐥𝐚𝐚𝐭 𝐡𝐞𝐭 𝐝𝐚𝐧 𝐢𝐧 𝐊𝐨𝐩𝐞𝐧𝐡𝐚𝐠𝐞𝐧 𝐳𝐢𝐣𝐧. Ik…
Liked by Julie Pyck
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A new adventure awaits. Together with one of my best friends Jules Hauspy , we stepped into a new project: Les Amis. We are lifetime friends and have…
A new adventure awaits. Together with one of my best friends Jules Hauspy , we stepped into a new project: Les Amis. We are lifetime friends and have…
Liked by Julie Pyck
Experience
Education
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HUB-EHSAL
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I learn how to work with Google Analytics and Google Adwords, gather interesting insights and tips from visiting lecturers, and gain practical hands-on experience by means of various papers and projects.
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Licenses & Certifications
Publications
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Shoppable Lightbox ads: introduction & best practices
Semetis
In this article I introduce the Shoppable Lightbox ad format. I explain what it implies, how to set it up, and specify why you should start using it.
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How to advertise on Instagram?
Semetis
Very informative article about the brand new mobile advertising channel Instagram. You will find there a detailed explanation of the possiblities, advantages, formats, implementation, tips & tricks, and so on.
Courses
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Consumer Behaviour
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Marketing Communication and media
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Marketing Research (SPSS,...)
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Marketing planning
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Marketing seminar
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Marketing strategies
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Social marketing
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Projects
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Deloitte Digital Innovathon Day
During this one-day innovation challenge I had to create, together with my team, a new digital concept. There were 3 different cases randomly assigned to 13 groups of 3 people. Our case was about creating a new digital concept in SMART homes for insurance companies, with safety and security as core values. During this day, we explored, designed and prototyped a digital solution starting from concrete industry/ business or customer needs and questions. At the end of the day, each team had to…
During this one-day innovation challenge I had to create, together with my team, a new digital concept. There were 3 different cases randomly assigned to 13 groups of 3 people. Our case was about creating a new digital concept in SMART homes for insurance companies, with safety and security as core values. During this day, we explored, designed and prototyped a digital solution starting from concrete industry/ business or customer needs and questions. At the end of the day, each team had to pitch the concept for everyone and a jury selected the winning ideas. Awards were given for the Best Business idea, the Best Creative idea and the Best Technology idea. Our team won the 'Best Creative idea' award with our 'My Homie' concept. A drone, My Homebie, is your friend as well as your ears and eyes in your home when you're not there. The My Homie application lets you see all the measured values of sensors placed in your home. Think of sensors in appliances such as Nest that will all be connected to each other in the near future ('The Internet Of Things'). Temperature, humidity, movement, light, and so on will be displayed in one application, that sends notifications when something is not right. It handles prevention (preprogrammed drone tour + data connected devices) as well as intervention (fix problems). 3 possible problem solvers are provided when a problem is detected. First of all, you can fix it yourself in the application for connected devices, f.ex. to turn off the heating. If the problem can't be automatically solved and if the problem can be easily fixed, f.ex. a hungry cat that needs to be fed, it lets you contact your family, friends,... These trusted people will have access to the application and will get notified by these problems, that can be fixed if one of them is in the neigbourhood or can stop by during the day. If the problem is more complex, a direct message will be sent to the supplier, who will fix the broken appliance f.ex.
Other creatorsSee project -
Geïntegreerd online/offline communicatieplan
Onze opdracht was het volledig in kaart brengen van de opbouw van een webshop voor een wijnclub met ruim 10.000 leden in België. Dit ging van concurrentiële analyse en analyse van de markt tot het uitwerken van het logistieke luik, financieel plan, het opmaken van de wireframes en de marketing. Dit werd in april gepresenteerd en verdedigd voor de jury. Een all-in opdracht dus, die tevens het grootste project van deze postgraduaat vormt.
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Managing Twitter account of Ehsal DMC
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Paper - Trend Millennials 2015
A 2 page paper, by order of guest lecturer Joeri Van den Bergh, about the wearable technology trend in 2015 and its presumable impact on the Millennials. You can find it in annex.
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Paper about the future of marketing research
Our guest lecturer Tom De Ruyck from Insites Consulting ordered us to write a paper about the future of marketing research and to integrate it with your own opinion. You can find it in annex.
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Thesis Digital Signage
The influence of different types of advertising messages on the instore buying behaviour of the consumer.
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International Entrepreneurial Seminar
6 students Commercial Sciences had to be selected to go on this enriching entrepreneurial trip to Spain. You had to apply and motivate why you should be part of the team. Our Belgian team had to come up with an idea to raise funds to go on the seminar. We organized a big spaghetti event on our own which was a great success. This meant our trip to Spain was completely paid for and even more. The happy Belgian team could therefore start the entrepreneurial seminar with a big smile. 6 students of…
6 students Commercial Sciences had to be selected to go on this enriching entrepreneurial trip to Spain. You had to apply and motivate why you should be part of the team. Our Belgian team had to come up with an idea to raise funds to go on the seminar. We organized a big spaghetti event on our own which was a great success. This meant our trip to Spain was completely paid for and even more. The happy Belgian team could therefore start the entrepreneurial seminar with a big smile. 6 students of 6 participating countries came together in Mataro (near to Barcelona) and were divided in multicultural teams of 6 people (one of each country). Every team had to develop a new product concept that is particularly sustainable and innovative. Team building, workshops, making prototypes, elevator pitching (to entrepreneurs), trendwatching, setting up a guerilla marketing campaign and giving presentations were the main activities. This seminar was a challenging and great experience and gave the opportunity to get to know young entrepreneurs from all over the world!
Other creatorsSee project -
Paper distribution Amazon
Broad description (and research) of distributional activities of Amazon.
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Website Management CocoonInGent
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This project consisted of 'writing for digital media' and as such developing a website management strategy for a fictional B&B, including choosing the right keywords, URL's, title tags and meta descriptions, creating a wireframe and writing a copy for an e-mail revealing the launch of our new website.
Other creators
Honors & Awards
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The Best Creative Concept on Deloitte Digital Innovathon Day
Deloitte Digital
Languages
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Dutch
Native or bilingual proficiency
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English
Full professional proficiency
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French
Full professional proficiency
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German
Professional working proficiency
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Spanish
Elementary proficiency
More activity by Julie
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🏛 ORIGINE DE L'EXPRESSION : Changer la donne Quand on parle de "changer la donne", on imagine souvent un jeu de cartes, mais d'où vient réellement…
🏛 ORIGINE DE L'EXPRESSION : Changer la donne Quand on parle de "changer la donne", on imagine souvent un jeu de cartes, mais d'où vient réellement…
Liked by Julie Pyck
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After months of hard work, ready to unveil a groundbreaking skincare innovation. I am so proud to be part of this amazing journey with talented teams…
After months of hard work, ready to unveil a groundbreaking skincare innovation. I am so proud to be part of this amazing journey with talented teams…
Liked by Julie Pyck
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How to prevent burnout and cure burnout? Technology and innovation can play a role! To come back to my “Startups & Burnout” Series, I had the…
How to prevent burnout and cure burnout? Technology and innovation can play a role! To come back to my “Startups & Burnout” Series, I had the…
Liked by Julie Pyck
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Yesterday, we hosted Jims’ quarterly Club Manager meeting at Colruyt Group’s headquarters. When reviewing our accomplishments over the past quarter…
Yesterday, we hosted Jims’ quarterly Club Manager meeting at Colruyt Group’s headquarters. When reviewing our accomplishments over the past quarter…
Liked by Julie Pyck
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Mind the gap voor Processionals! Vorig jaar juli deed ik mijn intrede als tijdelijke communicatie- en brandingadviseur bij Processionals. Een boost…
Mind the gap voor Processionals! Vorig jaar juli deed ik mijn intrede als tijdelijke communicatie- en brandingadviseur bij Processionals. Een boost…
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Keep learning = keep improving! It's inspiring to witness how the next generation navigates the digital world, and being a part of it is even more…
Keep learning = keep improving! It's inspiring to witness how the next generation navigates the digital world, and being a part of it is even more…
Liked by Julie Pyck
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Is je TikTok strategie on point? Is de influencer squad gebrieft? Zijn die eerste reels al live? En vooral: werkt het? Wat is nu écht de impact van…
Is je TikTok strategie on point? Is de influencer squad gebrieft? Zijn die eerste reels al live? En vooral: werkt het? Wat is nu écht de impact van…
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