Meryem Daiki

Meryem Daiki

Marketing Operations Manager @Ansell | Digital Marketing, Marketing Campaigns and Strategy, Social Media

Brussels, Brussels Region, Belgium
2K followers 500+ connections

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About

As a Marketing Campaign Manager at TrustBuilder Corporation, I am responsible for creating and executing integrated marketing plans and communications for the leading provider of customer identity and access management (CIAM) and cybersecurity solutions. I leverage my expertise in CIAM and cybersecurity to develop compelling and engaging messages and stories for various marketing channels, including social media, webinars, blogs, and newsletters.

I have a master's degree in marketing and digital transformation from Vlerick Business School, where I learned how to apply the latest digital marketing tools and strategies to drive business growth and innovation. I also have 3+ years of work experience in different sectors, such as luxury, hospitality, and payment solutions, where I honed my skills in customer relationship management, process improvement, and communication. I am driven and results-oriented, and I thrive in multicultural and dynamic environments. My goal is to help TrustBuilder build trust for digital ecosystems and deliver value to its customers.

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Activity

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Experience

  • Ansell Graphic

    Marketing Operations Manager

    Ansell

    - Present 3 months

    Anderlecht, Brussels Region, Belgium

    Establishing marketing operations strategies that integrate with our overall digital marketing goals.
    Driving the development and implementation of regional marketing automation tactics to expand business reach.
    Overseeing nurturing and qualification processes, improving efficiency and alignment with channel strategies.
    Executing digital marketing campaigns in coordination with global and regional teams, adhering to corporate standards.
    Leading advancements in marketing technologies…

    Establishing marketing operations strategies that integrate with our overall digital marketing goals.
    Driving the development and implementation of regional marketing automation tactics to expand business reach.
    Overseeing nurturing and qualification processes, improving efficiency and alignment with channel strategies.
    Executing digital marketing campaigns in coordination with global and regional teams, adhering to corporate standards.
    Leading advancements in marketing technologies like chatbots and automation tools.
    Monitoring industry trends for new opportunities that can enhance our digital presence.
    Managing a cross-regional team of specialists in EMEA and APAC.

  • LOW Graphic

    Communications Account Manager

    LOW

    - 4 months

    Brussels, Brussels Region, Belgium

    LOW Associates is a strategic communications and policy consultancy based in Brussels. Our expertise lies in creating memorable and motivating messages — whether through traditional PR, advocacy, campaigning, social media, design or events — that influence, persuade, educate or engage the communications targets of our public sector, NGOs and corporate clients.

  • TrustBuilder Corporation

    TrustBuilder Corporation

    2 years 2 months

    • TrustBuilder Corporation Graphic

      Marketing Campaign Manager

      TrustBuilder Corporation

      - 1 year

      Ghent, Flemish Region, Belgium

    • TrustBuilder Corporation Graphic

      Management Trainee

      TrustBuilder Corporation

      - 1 year 3 months

      Ghent, Flemish Region, Belgium

      TrustBuilder specialises in building trust for digital ecosystems by taking Identity and Access Management to the next level.
      As a management trainee, I will go through 3 rotations, starting with marketing, followed by product management then pre-sales.

  • Condugo Graphic

    Marketing Consultant - In Company Project

    Condugo

    - 4 months

    Antwerp, Flemish Region, Belgium

    Condugo is a pioneer in energy management that developed the Energy Hub. This software offers industrial companies complete transparency into their energy flows, enabling them to focus on reducing emissions, increasing efficiency and making more targeted and sustainable investments.

    - Optimising value proposition.
    - Combining competitor analysis with customer needs analysis for potential clients of different industrial segments.
    - Developing storytelling for customers, investors…

    Condugo is a pioneer in energy management that developed the Energy Hub. This software offers industrial companies complete transparency into their energy flows, enabling them to focus on reducing emissions, increasing efficiency and making more targeted and sustainable investments.

    - Optimising value proposition.
    - Combining competitor analysis with customer needs analysis for potential clients of different industrial segments.
    - Developing storytelling for customers, investors and the public.
    - Conducting qualitative market research.
    - Digital marketing: social media analysis and implementation, and search engine optimisation/amplification.
    - Developing B2B marketing strategy: mapping the customer journey
    - Developing a B2B sales and expansion strategy for the SaaS platform.

  • Ferrari Graphic

    Experience Manager

    Ferrari

    - 1 year 1 month

    Casablanca Prefecture, Morocco

    - Ensuring of the excellence of the brand's contact with prospects and customers (sales, delivery,
    after-sales and digital communication)
    - Planning and deployment of the commercial and marketing strategy
    - Managing and optimization of marketing budgets
    - Performance management and monthly reviews
    - Coordinating between the various stakeholders (customers, region, service providers, etc.)
    - Prospection, qualification, recruitment and clients loyalty
    - CRM management

  • Binga | Payment Solutions for the 21st Century Graphic

    Account Manager

    Binga | Payment Solutions for the 21st Century

    - 1 year 1 month

    Casablanca Prefecture, Morocco

    Binga is a Fintech solution that allows Moroccan customers to make transactions online by cash through cash transfer agencies throughout the country. My responsibility invloved:
    - Business and portfolio development
    - Proactive communication with clients and contracting
    - Sales generation and monthly revenue reports
    - Supervising the collaboration between cash collection, IT and sales
    - Supervising the projects, setting deadlines and delivering

  • Booking.com Graphic

    Account Executive

    Booking.com

    - 4 months

    Casablanca Prefecture, Morocco

    - Maintaining a proactive communication and building a strong relationship with clients/hotel
    partners
    - Assistance in the organization of market visits, market acquisitions and sales action plans
    - Acquisition of new clients and promotion of Booking among potential hotels and home owners

Education

Licenses & Certifications

Volunteer Experience

  • President, Treasurer

    Hand In Hand Association

    - 3 years 6 months

    Education

  • Vlerick Alumni Women in Leadership Club Graphic

    Steering Committee Member

    Vlerick Alumni Women in Leadership Club

    - Present 1 year 3 months

    Civil Rights and Social Action

Projects

  • Advertising and promotion competition

    -

    1st place in advertising and promotion competition.
    The competition consisted in directing video advertisements of 1 to 2 minutes.

Languages

  • Arabic

    Full professional proficiency

  • French

    Full professional proficiency

  • English

    Full professional proficiency

  • Dutch

    Elementary proficiency

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