Patrick Van Waes

Patrick Van Waes

PDO Global Marketing Director CovationBio

Antwerp Metropolitan Area
1K followers 500+ connections

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CovationBio
Katholieke Industriële Hogeschool Oost Vlaanderen - KIHO

About

Professional with 26 years of experience in architectural coatings from product development at Levis, over technical marketing focussed on the introduction of new ingredients for the paint industry. In next steps responsible to introduce in EMEA value added services with specific customer projects improving productivity of paint factories.
Lately specialised in B2B and B2C brand marketing of paint products with Teflon* ingredient branding. Worked with all top paintbrands in EMEA from established markets (Sadolin, Alpina, V33 ...) and launched new Teflon* branded products in emerging markets (Poland, Russia, Romania...) with leading local paint producers. Developed new best in class paint product lines in collaboration with major retailers B&Q and Castorama supporting their private label strategy. Introduced and commercialised a new digital color marketing tool for the paint industry, My Color Touch, in close coöperation with Bema Colours. Experienced in the development of merchandising campaigns B2B B2C engaging the whole value chain.

Entrepreneurship and market knowledge combined with cross functional teamwork and passionated enthusiasm are my key drivers to help customers (paint producers) being succesfull in their specific markets spanning EMEA and the globe. Winner of a corporate marketing excellence award at DuPont for the downstream DuPont SmartPaint branding work at B&Q and winner of several business marketing excellence awards during the 22 years of work within Titanium Technologies business.

Sports brands are a passion concerning brand positioning. Merges business life with personal interests in sports.

Activity

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Experience

  • Global Marketing Director

    CovationBio

    - Present 2 years 3 months

    Developing and implementing a global strategy for our downstream activities accelerating the adoption of the usage of 100% bio-based 1,3 Propanediol as building block for TPU, PU in footwear, coatings and many other applications resulting in a more sustainable future for our world.

  • voorzitter/president

    AVLO vzw

    - 19 years

    Lokeren, Flemish Region, Belgium

    Volunteer work with passion in track and field

  • Senior Marketing Consultant EMEA

    DuPont Tate & Lyle Bio Products

    - 5 months

    Flemish Region, Belgium

    Challenging and informing the brands about the use of bio based materials in the development of the new (sporting) shoes and functional materials off the future making the world a better place to live.

  • Kraton Corporation

    Kraton Corporation

    6 years 2 months

    • Kraton Corporation Graphic

      Global Coatings Segment Lead

      Kraton Corporation

      - 6 years 2 months

      Almere Stad Area, Netherlands

      Global segment leader for TOFA (Tall Oil Fatty Acids) for alkyd binders in the coatings industry. Responsible to develop and implement the long term sustainable growth strategy of Kraton in the coatings industry. Market insights, developing customer alliances, steering product development, developing a dedicated coatings team and establishing new marketing initiatives are key responsibilities.

    • Kraton Corporation Graphic

      Global Marketing Manager Coatings

      Kraton Corporation

      - 6 years 2 months

      Almere Stad Area, Netherlands

  • Federal-Mogul Holdings Corporation Graphic

    Brand Manager Engine, Sealings & Commercial Vehicles EMEA

    Federal-Mogul Holdings Corporation

    - 3 months

    Antwerp Area, Belgium

  • Brand Marketing Specialist

    Looking for a new opportunity

    - 4 months

    Belgium - EMEA

    Recently lost my job due to restructuring towards pure commodity. Looking for new opportunities and challenges in brand & marketing. My experience is in architectural coatings working with top brands in various countries supporting an ingredient brand strategy with Teflon* in B2B and B2C and with new colour marketing innovations such as My Colour Touch* in close coöperation with third parties such as Bema Colours.

  • DuPont

    DuPont

    22 years 7 months

    • DuPont Graphic

      Global Project Manager Downstream Marketing Initiatives

      DuPont

      - 4 years 4 months

      Belgium - EMEA responsibility

      B2C marketing initiatives for and with architectural coatings producers. My Colour Touch* being one of the newly developed offerings in coöperation with Bema Colours for which a global marketing and business plan was developed and implemented globally!

    • DuPont de Nemours Graphic

      Branding Specialist and Market Insights leader EMEA

      DuPont de Nemours

      - 2 years 3 months

      Belgium - EMEA responsibility

      Responsible for Teflon* ingredient branding in architectural coatings as branding specialist. Market insights leader in screening Titanium Dioxide applications with the highest value add and/or potential. Responsibity for EMEA

    • DuPont Graphic

      Account Manager benelux austria

      DuPont

      - 2 years 1 month

      Belgium based

      Account Manager for Titaniumdioxide sales in Benelux and Austria region. Especially in view of development of sustainable growth with new customers in both coatings and plastics applications.

    • Brand licensing specialist EMEA

      DuPont

      - 6 years 1 month

      Teflon* ingrediënt branding in coatings applications

    • Technical marketing specialist EMEA coatings

      DuPont

      - 4 years 1 month

      Introduction of new TiO2 pigments to customers. Optimisation of production processes using novel dispersion technologies in combination with the right pigments and additives.

    • DuPont Graphic

      Technical Service Representative EMEA, TiO2 for Coatings

      DuPont

      - 4 years 2 months

      Mechelen, Belgium

      Introduction of DuPont's Titanium Dioxide in architectural coatings across Europe Middle East and Africa.

  • AKZO NOBEL Coatings Graphic

    Laboratory Supervisor

    AKZO NOBEL Coatings

    - 4 years

    Vilvoorde

    Development of interior wall coatings, rationalisation of paint formulations within the group and benchmark studies with AKZO NOBEL group and for the local market supporting the marketing team.

Education

  • Katholieke Industriële Hogeschool Oost Vlaanderen - KIHO

    Master's degree Organic Chemistry

Licenses & Certifications

Volunteer Experience

  • President of the club & licensed A level coach middle distance running

    AVLO vzw

    Social Services

    AVLO vzw is a non profit organisation with the goal to develop young people their sports capabilities and to provide them the opportunity to develop their talent into regional and national athletes in all disciplines of athletics. AVLO vzw also has a recreational arm. Health and pleasure by running in groups under guidance of skilled coaches.

Courses

  • A,B, C selling skills

    -

  • Analytical Problem Solving for consultants

    -

  • Branding: Profitable Growth Seminar

    -

  • Consultative Selling

    -

  • Financial Fundamentals

    -

  • Industrial Marketing

    -

Languages

  • English

    Full professional proficiency

  • Dutch

    Native or bilingual proficiency

  • German

    Professional working proficiency

  • French

    Full professional proficiency

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