Balkan eCommerce Summit

🎥 Meet Vilislav Slavev - Ask me about the "Start Up Bulgaria" event 🚀, Co-Founder & CMO of Unboxd. Unboxd provides solutions for the fashion industry, focusing on enabling users to choose and purchase products through cloud and online platforms. ✅ What new technologies have been implemented in recent months. ✅ How is the use of AI tools planned for generating content, including work articles, images and infographics for climate impact reports. ✅ What are the needs for improvement in payment systems in Bulgaria. ✅ What is the need for educating consumers about the security and convenience of online payments compared to traditional in-person payments.

🎥 Meet Nikolay Iliev, one of the co-founders and the CEO of CloudCart. The company specializes in e-commerce, helping merchants sell online. ✅ Discover the 360-degree services offered by CloudCart that assist businesses in various aspects of their operations. ✅ Learn about the successful paths for merchants in the e-commerce industry, guided by CloudCart's expertise. ✅ Explore the new technologies CloudCart has appropriated in recent years, including linguistic models and artificial intelligence. ✅ Understand the unique mindset of the Balkan region that makes it attractive to major international companies.

🎥 Meet Rozali Dimitrova, Creative Director at Virad Digital. Virat Digital helps online businesses grow their customer base and achieve long-term success. ✅ Find out how Rosali effectively uses AI for copywriting and creative work through Canva, despite her initial skepticism. ✅ Learn more about the Balkan market, which offers significant potential for online shopping. ✅ Discover how Rosali and her brother cope with the challenges of working in a family business by maintaining a clear distinction between personal and professional relationships, strengthening their team.

🎥 Meet Ioana Văcărașu, Co-Founder & CMO of Dyver. ✅ Discover Dyver's technology solutions for eCommerce and marketplaces and how they utilize automation technology and artificial intelligence to optimize product documentation processes. ✅ Learn why communicating with customers and adapting to the specific needs of different product categories is key to success. ✅ Explore the necessity for innovation and new technology in the eCommerce industry and understand the potential business benefits of having a presence in the Balkan region.

🎥 Meet Tanya Stoyanova, Subregional Communications Manager for South-East Europe at DS Smith Bulgaria. DS Smith Bulgaria is a leader in packaging solutions, focusing on replacing problematic plastics with sustainable options and promoting a circular economy. ✅ See how they work with clients to provide the best packaging solutions that reduce costs, increase efficiency and minimize risk. ✅ Discover the new packaging solutions they’ve implemented to reduce plastic use. ✅ Learn how artificial intelligence helps the company optimize packaging and focus on innovations tailored to client needs. ✅ Understand how the company strives to be a leader in sustainability by promoting the circular economy and offering environmentally friendly solutions.

🎥 Meet Silvi Nuñez. She is a localization and multilingual SEO specialist for websites and e-commerce, helping brands reach a wider audience. ✅ Find out how her company specializes in helping e-commerce businesses expand into new countries and communicate in different languages. ✅ Discover how they apply both human and AI-driven processes for SEO and content localization on search engines. ✅ Learn about the technologies they use to improve translation quality despite challenges in certain languages.

🎥 Meet Mihai-Alexandru Nica, Country Manager at Daktela Romania ✅ Discover how Daktela specializes in communication solutions for call centers, integrating channels such as voice, web chat, ticketing, email, SMS, WhatsApp and social platforms. ✅ Learn how the implementation of artificial intelligence has significantly increased operational efficiency, with reported improvements in task performance ranging from 60% to 70%. ✅ Check out Mihai's tips for companies planning international expansion. ✅ Explore key insights and highlights from Daktela's operations and their strategic focus on AI and international expansion.

🎥 Meet Alex Danchenko, co-founder of Yespo: Omnichannel CDP, Stripo and Reteno. As an expert in mobile app engagement and email marketing, he specializes in e-commerce and online B2C marketing automation strategies. ✅ Find out how Yespo integrates data from disparate sources such as websites, mobile apps, retail stores and call centers to create a unified customer base. ✅ Learn how Yespo's implementation of AI technologies, especially predictive and generative AI, enhances their marketing strategies and customer service capabilities. ✅ Discover how predictive AI enables features such as product recommendations and segmented targeting based on extensive data analysis. ✅ Explore how Yespo's innovative use of AI facilitates more precise and effective marketing campaigns, contributing to improved customer engagement and retention strategies across the digital landscape.

🎥 Meet Nikolay Karaboychev, CEO & Marketing Expert at Proper Media LTD. ✅ Discover the advantages of the Balkan region, where clients are modern and open to new campaigns that receive a positive response. ✅ Learn how Proper Media deploys a variety of AI technologies for analytics, remarketing, SEO, enabling them to process large volumes of data and perform accurate targeting and analysis. ✅Explore the rapidly transforming opportunities in e-commerce and how constantly changing customer preferences and habits demand companies to be agile, innovative and effective in their communication.

🎥 Meet Nicky Nikolaev, Fractional CMO | Marketing Consultant | Business Advisor | Growth Marketer | Digital Marketer | Marketing Leader at Dynamic Pricing AI. ✅ See how the company uses various technologies, mathematical models, software tools and automation to help clients increase profits or sell more products. ✅ How AI is being used as an extension of companies' strategic marketing advice. ✅ See how Bulgaria and the Balkan region are embracing new technologies like AI. ✅ Tips for companies and businesses: how they need to be willing to try new things and step out of their comfort zone to evolve and take their business to the next level. ✅ How AI can offer new opportunities and increase the effectiveness of existing strategies by helping to make better decisions and optimize operations.