Guy Galloway

Working with our team of experienced specialists to help companies of all sizes grow revenue, improve campaigns and increase customers.

I’m experienced in creating successful campaigns and strategies with monthly budgets ranging from 4-figures up to 6-figures.

I’m an active member of our AI council and curator of our weekly AI newsletter.

Login VSI is a B2B software company based in Amsterdam. Our software improves IT performance and end-user experience. It is the industry gold-standard and is trusted by many large companies, such as Microsoft, Dell, IBM, Citrix and VMware.

My role responsibilities are as follows:

• Management and implementation of site content, A/B tests, events & promotions, landing pages and new product launches
• Optimising traffic channel performance to increase lead-generation
• People… Show more

Login VSI is a B2B software company based in Amsterdam. Our software improves IT performance and end-user experience. It is the industry gold-standard and is trusted by many large companies, such as Microsoft, Dell, IBM, Citrix and VMware.

My role responsibilities are as follows:

• Management and implementation of site content, A/B tests, events & promotions, landing pages and new product launches
• Optimising traffic channel performance to increase lead-generation
• People Manager of an SEO expert, Web Developer and Digital Marketing Intern
• Performance reports on a weekly, monthly and ad-hoc basis for stakeholders on all levels
• International experience working virtually and physically with global and local stakeholders
• Daily use of platforms such as Joomla, Wordpress, Act-On, SEMRush, Google Suite (Analytics, Ads, DataStudio, Docs, Sheets, etc.), Microsoft OneDrive and Mailchimp

Main achievements include:
• Successfully project managed the complete re-designing and re-building of our new company site in <30 days during the Christmas period. This was a highly complex and demanding undertaking, with stakeholders in multiple international locations (USA, Netherlands and Germany), therefore required careful planning and diligent execution. The launch had to coincide with our annual industry event so had high visibility across the entire company as well as with our peers in the industry.
• Stabilized and improved declining site performance with minimal resources
• Successfully managing external agencies and freelancers Show less

• Daily management of the blu website for the entire US market
• Planning and Executing UX-improvements, user-journeys, A/B tests, events & promotions, landing pages and new product launches
• Displayed a strong understanding of channel management to improve traffic, transactions and brand-loyalty
• Over-saw social media for quality and effectiveness
• Performance reports on a weekly, monthly and ad-hoc basis, including recommendations and actions to further drive performance to… Show more

• Daily management of the blu website for the entire US market
• Planning and Executing UX-improvements, user-journeys, A/B tests, events & promotions, landing pages and new product launches
• Displayed a strong understanding of channel management to improve traffic, transactions and brand-loyalty
• Over-saw social media for quality and effectiveness
• Performance reports on a weekly, monthly and ad-hoc basis, including recommendations and actions to further drive performance to stakeholders on all levels
• Project Management of strategic marketing campaigns, site-change implementations and A/B testing
• Generating forecasts for sales and stock-levels
• International experience working with global and local stakeholders
• Daily use of platforms such as Salesforce Commerce Cloud (DemandWare), Hotjar, VWO, JIRA, Basecamp, Google Suite (Analytics, DataStudio, Sheets, Drive and Docs) and Microsoft Office Suite

Main achievements include:
• Doubling on-site conversion in 18 months
• Driving monthly sales revenue above $1mn
• Successfully managing new agency hires
• Overseeing the creation of highly-creative content Show less

• Developed highly-creative digital-marketing campaigns for major clients such as Google, Yahoo!, The Financial Times, GE and Nike, working under strict deadlines, for highly-demanding clients
• Oversaw all digital media output (social media posts & promotions, blog content, and online press campaigns), and also managed all interns
• Developed and executed digital strategies, brand-building campaigns and promotional videos

Main achievements include:
• Helped grow a business that… Show more

• Developed highly-creative digital-marketing campaigns for major clients such as Google, Yahoo!, The Financial Times, GE and Nike, working under strict deadlines, for highly-demanding clients
• Oversaw all digital media output (social media posts & promotions, blog content, and online press campaigns), and also managed all interns
• Developed and executed digital strategies, brand-building campaigns and promotional videos

Main achievements include:
• Helped grow a business that I truly believed in
• Being part of an amazing team of passionate people, with outstanding creative output
• Managed multiple interns Show less

• Worked as a Copywriter at top creative, award-winning agencies such as: TBWA, BMB, Ogilvy & Mather and Saatchi & Saatchi
• Developed multiple advertising campaigns for major brands such as: Coke Zero, Milka Chocolate, Ford Motor Co., IKEA and more

Main achievements include:
• Developed the UK launch campaign for Milka Chocolate
• Created national and international advertising campaigns for other major clients
• Learned what it takes to create successful, high-quality brand… Show more

• Worked as a Copywriter at top creative, award-winning agencies such as: TBWA, BMB, Ogilvy & Mather and Saatchi & Saatchi
• Developed multiple advertising campaigns for major brands such as: Coke Zero, Milka Chocolate, Ford Motor Co., IKEA and more

Main achievements include:
• Developed the UK launch campaign for Milka Chocolate
• Created national and international advertising campaigns for other major clients
• Learned what it takes to create successful, high-quality brand campaigns
• Developing a positive and creative mindset Show less