Tonimir Petrov

Leading all marketing activities and events positioning for High Voltage Products across Europe. Work closely with the company's operating units, localizing global campaigns and collaborating with the marketing and sales teams, focusing on our EconiQ™ eco-efficient portfolio.

Leading the strategic direction of digital marketing processes across the organization; oversight and integration of the company's marketing & communications toolstack for automation, portfolio apps, and tools; Leading a corporate CoE for digital marketing.

Communications head of the High Voltage Switchgear business at Hitachi Energy. Leading the product communication strategy in close collaboration with the Global Product Group and an extended group of technology opinion leaders. Boosting the company's switchgear positioning, while generating exciting new content and working closely with media, agencies, and global teams across the company.

The global technology leader Hitachi ABB Power Grids evolved to Hitachi Energy.

- Collaborating with the GPG management and extended group of technology opinion leaders.
- Managing the development of collaterals, videos productions and other digital content.
- Ensuring the proper implementation of the company's brand guidelines.
- Running media relations and boosting external visibility.
- Generating exciting new content and working closely with global agencies.
- Managing the GPG external positioning on the web and social media.
- Managing internal… Show more

- Collaborating with the GPG management and extended group of technology opinion leaders.
- Managing the development of collaterals, videos productions and other digital content.
- Ensuring the proper implementation of the company's brand guidelines.
- Running media relations and boosting external visibility.
- Generating exciting new content and working closely with global agencies.
- Managing the GPG external positioning on the web and social media.
- Managing internal communications for 2,500+ member global team.
- Planning and organization of industry events. Show less

- Running the internal and external communication activities across the country.
- Maintaining relationship and collaborating with media, agencies, chambers of commerce, universities, government and municipalities.
- Developing of creative and engaging content, and promoting ABB technologies, solutions and innovations.
- Acting as Employer Branding ambassador.
- Managing a team of communication specialists across the country.
- Managing the digital communication activities in… Show more

- Running the internal and external communication activities across the country.
- Maintaining relationship and collaborating with media, agencies, chambers of commerce, universities, government and municipalities.
- Developing of creative and engaging content, and promoting ABB technologies, solutions and innovations.
- Acting as Employer Branding ambassador.
- Managing a team of communication specialists across the country.
- Managing the digital communication activities in Bulgaria.
- Creating modern and market-oriented digital content.
- Overseeing the local marketing campaigns and supporting the business. Show less

- Preparation and continuous improvement of ABB Bulgaria’s Digital communications plan.
- Managing all web properties of ABB in the country (website, intranet portals, social media channels).
- Managing the creation, optimization and implementation of new and existing web applications.
- Building strategy for development of local Social Media activities.
- Running digital marketing campaigns for the local business.
- Managing the production process of corporate videos and the… Show more

- Preparation and continuous improvement of ABB Bulgaria’s Digital communications plan.
- Managing all web properties of ABB in the country (website, intranet portals, social media channels).
- Managing the creation, optimization and implementation of new and existing web applications.
- Building strategy for development of local Social Media activities.
- Running digital marketing campaigns for the local business.
- Managing the production process of corporate videos and the overall digital content.
- Monitoring for the proper implementation of ABB's branding rules. Show less

- Managing the official websites and intranet portals.
- Managing the development process of web applications in both countries.
- Managing all Social Media activities.
- Close collaboration with ABB’s communication teams and the country management teams in RO&BG.
- Observing the proper implementation of ABB's branding rules in Romania and Bulgaria.
- Developing concepts for better navigation on the intranet and internet portals.
- Developing strategies to improve the print… Show more

- Managing the official websites and intranet portals.
- Managing the development process of web applications in both countries.
- Managing all Social Media activities.
- Close collaboration with ABB’s communication teams and the country management teams in RO&BG.
- Observing the proper implementation of ABB's branding rules in Romania and Bulgaria.
- Developing concepts for better navigation on the intranet and internet portals.
- Developing strategies to improve the print and online communication.
- Observing the webpages usability and developing countries’ web according to the local regulations. Show less