Cris Dias

Content manager for the Brazilian content of the 4 major fanpages by The Coca-Cola Company: Coca-Cola, Coke Zero, Fanta and Sprite.

Digital strategy + creative technology for an internal briefing to make JWT's employees fill their timesheets every week.

Shortlist: Cannes Lions 2012, PR
Shortlist: Jay Chiat Awards 2012, creative technology

Digital strategy + digital creation for Sunsilk's Shapelock global, multi-language digital platform.

In 2010 colmeia received from Petrobras a mission to leverage on social media the naming-rights they had acquired for Brazil's Football Premier League. For this task we built a platform for social content centered on a series of web videos about the supporters for all the 20 teams in the league.

After creating the concept my job was running the daily coordination of the 2 production teams involved: the video crew visiting the team's cities and the social content team based interacting… Exibir mais

In 2010 colmeia received from Petrobras a mission to leverage on social media the naming-rights they had acquired for Brazil's Football Premier League. For this task we built a platform for social content centered on a series of web videos about the supporters for all the 20 teams in the league.

After creating the concept my job was running the daily coordination of the 2 production teams involved: the video crew visiting the team's cities and the social content team based interacting witht the audience.

All videos can be viewed on the YouTube channel for the project, youtube.com/brasileiraopetrobras. A medium-length video with the best content from all teams was featured on ESPN at the end of the season. (see project link) Exibir menos

During the Fifa 2010 World Cup Google Google saw the opportunity to have the first World Cup truly integrated to YouTube. Problem was, they still had not set a deal with Fifa for the image rights. A partnership was made with ESPN Brazil for the creation of content that did not violate Fifa's rights under YouTube's Palpita Brasil.

I acted as content consultant, helping ESPN create content that was "social by design", sharable, bringing viewers and engagement to the channel. During the… Exibir mais

During the Fifa 2010 World Cup Google Google saw the opportunity to have the first World Cup truly integrated to YouTube. Problem was, they still had not set a deal with Fifa for the image rights. A partnership was made with ESPN Brazil for the creation of content that did not violate Fifa's rights under YouTube's Palpita Brasil.

I acted as content consultant, helping ESPN create content that was "social by design", sharable, bringing viewers and engagement to the channel. During the World Cup itself I coordinated the production of original videos where "web celebs" dueled with TV, music and sports celebs on who could guess the results for each round, in a format now broadly available as "YouTube Slams". My team was also responsible for Palpita's social content on Twitter, orkut and Facebook. Exibir menos

In 2009 colmeia was called by REDE, the digital PR agency for Google, to create the most epic project in the history of social media: the launch of the new version of orkut, the indisputable #1 social site in Brazil at the time. The campaign started with guerrilla-marketing tactics, then viral and finished as the first big videolog in the history of Brazil, with the character Danilo Miedi gathering millions of fans a year before PC Siqueira and Felipe Neto became big.

In 2008 I arrived at colmeia to be executive producer of enxame, an attempt to create niche, original content in online video format. We got the best content creators in the Brazilian Internet and put them in front of our cameras, generating hundreds of episodes about different subjects.

Since 2006 I've been a contributor do brainstorm9, the #1 Brazilian blog about creativity and innovation.

The posts I'm most proud of (in Portuguese) are:
http://goo.gl/0P5EB
http://goo.gl/ey9F0
http://goo.gl/7Q3Wi
http://goo.gl/Iv8EQ
http://goo.gl/yxnvk