Frederico Andrucioli Pericini

Frederico Andrucioli Pericini

Co-founder F2F (agênciaF2F, F2F Films and Gaspers.ai) | Digital Marketing Strategy and AI

São Paulo, São Paulo, Brasil
5 mil seguidores + de 500 conexões

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Sobre

As a founding partner at Gaspers.ai, I leverage my expertise in marketing AI to create content and marketing tools that generate huge operational efficiency for marketing teams and agencies. Gaspers.ai is a content and marketing AI platform that automates workflows and optimizes campaigns with AI-generated content. I am responsible for leading the product vision, strategy, and development, as well as managing key partnerships and clients.

I am also a managing partner at Agência F2F, a digital marketing agency that I co-founded in 2013. With over 10 years of experience in designing and executing digital marketing strategies for brands, I have worked with clients such as GE Healthcare, Ifood, Itaú, Harley-Davidson, Globo, Saint-Gobain, Braskem, Avenue Banking, and TCL. I oversee the quality and value creation of our services, as well as the culture and growth of our 150+ full remote team. My mission is to help brands connect with their audiences through innovative and effective digital solutions.

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Experiência

  • Gráfico Agência F2F

    Managing Partner

    Agência F2F

    - o momento 11 anos 2 meses

    São Paulo Area, Brazil

    - Founding partner
    - Designing digital marketing strategies for brands
    - Creating a strong culture that learn and move fast
    - 150+ full remote team

  • Gráfico Gaspers.ai

    Founding Partner

    Gaspers.ai

    - o momento 1 ano 2 meses

    Brasil

    Content and marketing AI tool. Agency workflow with Gen AI generating huge operational efficiency for marketing teams and agencies.

  • Entrepreneurship - Partner

    Startup backed by RedPoint Ventures

    - 1 ano 8 meses

    Brazil

    Social media marketing company in Brazil.
    Co-founder, helped to build and organize different departments, mainly focus on sales.
    Managed sales team (10+ people), defined processes, controls and also managing big clients.
    Achievements: breakeven in 2 years, 100+ clients, big accounts as Santander, SulAmerica.

  • GaoPeng - Groupon China

    GaoPeng - Groupon China

    9 meses

    • Gráfico GaoPeng - Groupon China

      Head of Sales - Beijing

      GaoPeng - Groupon China

      - 7 meses

      China

      JV between Groupon and Tencent (biggest Chinese internet company)
      - Part of founding team in Beijing, responsible for sales
      - Founded Groupon China in south of China
      - defined and implemented sales strategy
      - Managed a team with 40+ employees

    • Gráfico Groupon Brasil

      Head of Sales - São Paulo

      Groupon Brasil

      - 3 meses

      Sao Paulo, Brazil

      Managed sales team (40+ people) in Sao Paulo office.

      - Responsible for turnaround plan and its implementation. Revenue grew 50% in one month
      - Implemented micromanagement method
      - Invited to found Groupon China

  • Gráfico McKinsey & Company

    Fellow Itaú

    McKinsey & Company

    - 1 ano 1 mês

    Brazil

    part of projects like:
    - organizational structure redesign
    - turnaround plan and ramp-up implementation
    - go to market

  • Gráfico everis consulting

    Business Senior Analyst

    everis consulting

    - 3 anos

    Sao Paulo, Brazil

    consultant acting on several projects:
    - business processes management
    - feasability studies
    - organizational redesign

    Industries:
    - retail (players 1st tier)
    - banking (players 1st and 2nd tier)

    Highlights:
    . Received 2 double promotion in one year (semester performance reviews)
    . Leaded 3 projects in 2009 (team w/ 4 people)

  • Gráfico Technical University of Munich

    Internship Trainee

    Technical University of Munich

    - 5 meses

    Munique, Baviera, Alemanha

    Visiting Researcher / Intership
    Part of the IAESTE internship, backed up by DAAD – Germany.
    Helped masters students with their researches.

Formação acadêmica

Idiomas

  • English

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