Gustavo Coelho

Gustavo Coelho

Rio de Janeiro, Rio de Janeiro, Brasil
2 mil seguidores + de 500 conexões

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Sobre

Experienced sports media professional with 15+ years in the industry and a proven record…

Atividades

Experiência

  • Gráfico National Basketball Association (NBA)

    National Basketball Association (NBA)

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    Rio de Janeiro e Região, Brasil

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    Rio de Janeiro e Região, Brasil

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    Rio de Janeiro e Região, Brasil

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    Rio de Janeiro e Região, Brasil

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    Rio de Janeiro e Região, Brasil

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    Rio de Janeiro e Região, Brasil

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    Rio de Janeiro e Região, Brasil

Formação acadêmica

  • Gráfico Questrom School of Business, Boston University

    Boston University Questrom School of Business

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    The Digital Leadership online program developed knowledge and capabilities to lead organizational change and transformation, with an aim to understand and articulate strategies to drive and transform your business in the digital economy; how to drive business value through experimentation; develop of platform-based strategies for growth; negotiate and manage digital transformation projects; and manage people and team with effective strategies.

    The Digital Product Management online…

    The Digital Leadership online program developed knowledge and capabilities to lead organizational change and transformation, with an aim to understand and articulate strategies to drive and transform your business in the digital economy; how to drive business value through experimentation; develop of platform-based strategies for growth; negotiate and manage digital transformation projects; and manage people and team with effective strategies.

    The Digital Product Management online program gave hands-on experience in skills such as managing products from initial concept through user research, co-creation, and rapid prototyping; agile and lean practices for creating software and digital products; social media and market testing methods; and applying perspective from best practices in platform-based strategies.

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    Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the US, the Professional Certificate in Digital Marketing developed the digital marketing skills needed to take advantage of the explosive growth in the marketing industry.

    The online program aimed to put one's career in high gear with learning of a series of key marketing skills most in-demand today: omni-channel marketing, marketing analytics, social media strategy and…

    Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the US, the Professional Certificate in Digital Marketing developed the digital marketing skills needed to take advantage of the explosive growth in the marketing industry.

    The online program aimed to put one's career in high gear with learning of a series of key marketing skills most in-demand today: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention.

    The following courses were part of the program:

    - Fundamentals of Digital Marketing, Social Media, and E-Commerce
    - Selling Ideas: How to Influence Others, and Get Your Message to Catch On
    - Marketing Analytics: Data Tools and Techniques
    - Managing the Value of Customer Relationships

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    Concluded the 4-year Social Communication course for Journalism at PUC-Rio. Intern at PUC-Rio Digital Portal for 6 months as part of the written news team.

    PUC-Rio is among the Top 10 Best Universities in Latin America and Top 5 in Brazil (source: https://tinyurl.com/4662hta9)

Licenças e certificados

Cursos

  • Kantar Ibope Media Class MW (Media Workstation)

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  • Kantar Ibope Media Class TV Concepts

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Projetos

  • Racing Driver at Fórmula Inter

    - o momento

    In 2016, decided to have a go at childhood dream of being a racing driver. Won the first-ever event of the series and went on to get 5 wins in total. Became the 2016-17 champion - the first ever for Formula Inter.

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  • Motorsport Blogger

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    Wrote a blog for 6 years (2008-2013) dedicated to Formula One and motorsport in general; this blog was independent at first and then was hosted at Esporte Interativo and Yahoo! websites. Archive:

    *Independent (2008-2010) - http://blogf1grandprix.blogspot.com/search?updated-max=2007-06-19T19:47:00-03:00&max-results=10&start=20&by-date=false

    *Hosted at Esporte Interativo (2010-2012) -…

    Wrote a blog for 6 years (2008-2013) dedicated to Formula One and motorsport in general; this blog was independent at first and then was hosted at Esporte Interativo and Yahoo! websites. Archive:

    *Independent (2008-2010) - http://blogf1grandprix.blogspot.com/search?updated-max=2007-06-19T19:47:00-03:00&max-results=10&start=20&by-date=false

    *Hosted at Esporte Interativo (2010-2012) - http://web.archive.org/web/20130513091743/http://diario.esporteinterativo.com.br:80/esporteamotor/

    *Hosted at Yahoo! (2012-2013) - http://web.archive.org/web/20130509005155/http://br.esporteinterativo.yahoo.com/blogs/mundo-motor/

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  • News Reporter Intern - Destak Brasil

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    7-month internship with Destak Brasil as a reporter in sports, arts/culture and general news.

  • News Reporter Intern - SRZD.com

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    8-month internship with SRZD.com as a reporter in sports, Carnival and general news.

Reconhecimentos e prêmios

  • NBA Commissioner's Award for Innovation

    NBA

    Internal company award for the most innovative and business-changing projects of the year. Awarded for the Budweiser-NBA media partnership in Brazil which unlocked a new revenue stream via a sponsor-turned-content partner.

  • Company Junior Partner - EI

    Esporte Interativo

    Invited to be a company junior partner at Esporte Interativo.

  • Employee of the Year (EI "Craque do Ano")

    Esporte Interativo

    Chosen by the EI board as the best employee of the company for 2012 between 300+ employees.

Idiomas

  • Portuguese

    Nível nativo ou bilíngue

  • Spanish

    Nível avançado

  • English

    Nível nativo ou bilíngue

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