Laura Chiavone

Who is creating and influencing culture? Latinx. At 59 million and counting, Latinx is one of the largest multicultural groups in the U.S. On August 6th, 7th, and 8th 2019, sparks & honey and Alma co-hosted a series of Latinx Culture Briefings, exploring the rich and nuanced ways that Latinx are influencing every aspect of culture, how the surface of intersectionalities 
are transforming the community’s profile, and behaviors emerging opportunities for companies that are willing to engage in an… Exibir mais

Who is creating and influencing culture? Latinx. At 59 million and counting, Latinx is one of the largest multicultural groups in the U.S. On August 6th, 7th, and 8th 2019, sparks & honey and Alma co-hosted a series of Latinx Culture Briefings, exploring the rich and nuanced ways that Latinx are influencing every aspect of culture, how the surface of intersectionalities 
are transforming the community’s profile, and behaviors emerging opportunities for companies that are willing to engage in an authentic relevant way. The discussion was triggered by the signals and elements 
of culture revealed by s&h’s proprietary system QTM.

8/6 Latinx Identity | Semantics, self-identification, and intersectionality

8/7 Latinx Entertainment | Mass media, representation, and narrative

8/8 Latinx Healthcare | Biases, prevention culture, and emerging wellness issues Exibir menos

Search the hashtag #findthewomenbr

The Influence Score (IS) is an indicator created by DDB Latina Group to measure the influence of brands. It is the first tool on the market to take into account both qualitative data from online surveys and quantitative data from the monitoring of social networks and search engines to define the level of influence of brands.

The tool, initially launched in six countries (Argentina, Brazil, Chile, Colombia, Spain, and Mexico), allows for the identification and classification of the most… Exibir mais

The Influence Score (IS) is an indicator created by DDB Latina Group to measure the influence of brands. It is the first tool on the market to take into account both qualitative data from online surveys and quantitative data from the monitoring of social networks and search engines to define the level of influence of brands.

The tool, initially launched in six countries (Argentina, Brazil, Chile, Colombia, Spain, and Mexico), allows for the identification and classification of the most influential brands in each market and in the Latina region. More than 1,150 brands were evaluated in the region, including local, multilatinas, and global brands. Each brand received an Influence Score based on the combination of the measurement of expressed influence and of inferred influence, as well as factors that integrate each one.
https://www.ddb.com/blog/community/ddb-latina-group-launches-an-innovative-tool-to-measure-the-level-of-influence-of-brands/
https://lbbonline.com/news/ddb-latina-group-launches-new-tool-to-measure-brands-influence/ Exibir menos

For 48 hours 22 offices of DDB Latina together working to create ideas to raise awareness about gender inequality and to create possible solutions to influence society regarding this issue. Results: an impactful PR idea and a big, very big data project awarded by the juri.

Please see details on the press coverage articles:

AdLatina
http://www.adlatina.com/publicidad/%E2%80%9C-same-alary-project%E2%80%9D-fue-la-ganadora-del-ideathon

Latin… Exibir mais

For 48 hours 22 offices of DDB Latina together working to create ideas to raise awareness about gender inequality and to create possible solutions to influence society regarding this issue. Results: an impactful PR idea and a big, very big data project awarded by the juri.

Please see details on the press coverage articles:

AdLatina
http://www.adlatina.com/publicidad/%E2%80%9C-same-alary-project%E2%80%9D-fue-la-ganadora-del-ideathon

Latin Spots
http://www.latinspots.com/site/sp/nota/detalle/36500/DM9DDB-Brasil-gana-el-Ideathon-de-DDB-Latina

Update Or Die!
http://www.updateordie.com/2015/06/19/ideathon-ddb-um-problema-centenas-de-solucoes/

Adnews
http://www.adnews.com.br/negocios/dm9ddb-vence-desafio-com-tema-sobre-desigualdade-salarial-de-generos

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The hackathon Rain Of Ideas was an initiative of DM9DDB to tackled Sao Paulo's water crisis with creativity. We engaged the whole agency fostering Silicon Valley method of innovation development to think about the water issue for about 72 hours and to come up with solutions such as campaigns, products, buzz actions or services. The results were amazing, more than 50 ideas, 300 people engaged, 3 groups awarded and a big big buzz on Brazil's main media channels.

PRESS COVER

LIittle… Exibir mais

The hackathon Rain Of Ideas was an initiative of DM9DDB to tackled Sao Paulo's water crisis with creativity. We engaged the whole agency fostering Silicon Valley method of innovation development to think about the water issue for about 72 hours and to come up with solutions such as campaigns, products, buzz actions or services. The results were amazing, more than 50 ideas, 300 people engaged, 3 groups awarded and a big big buzz on Brazil's main media channels.

PRESS COVER

LIittle Black Book
http://www.lbbonline.com/news/how-dm9ddb-tackled-brazils-water-crisis-with-a-hackathon/

Meio & Mensagem
http://www.meioemensagem.com.br/home/comunicacao/noticias/2015/02/04/As-ideias-da-DM9-para-amenizar-a-crise-h-drica.html

Jornal Nacional
https://www.youtube.com/watch?v=JpqXmLjZxQ8

Exame
http://exame.abril.com.br/marketing/noticias/novo-letreiro-na-entrada-da-dm9ddb-capta-agua-da-chuva

Latin Spots
http://www.latinspots.com/site/sp/nota/detalle/35138/DM9DDB-cuida-el-agua-en-San-Pablo Exibir menos

Development of content for a Cannes Lions 2014 seminar. The project was made of a series of interviews with people from all over the world about Brazilian creativity; the selection of Brazilian characters to illustrate cultural movements, socio and economic data, trends. From all of the data, it was possible to identify 3 main codes of Brazilian creativity and we chose portuguese funny names to describe each one of them for the audience: gambiarra, mistureba e tamp junto. The seminar took place… Exibir mais

Development of content for a Cannes Lions 2014 seminar. The project was made of a series of interviews with people from all over the world about Brazilian creativity; the selection of Brazilian characters to illustrate cultural movements, socio and economic data, trends. From all of the data, it was possible to identify 3 main codes of Brazilian creativity and we chose portuguese funny names to describe each one of them for the audience: gambiarra, mistureba e tamp junto. The seminar took place at Debussy Theater June 19th 2014. Exibir menos

Had we asked professionals and scholars in 1993 about the future, would they have given us accurate insights about 2013, foreseeing such inspiring campaigns as 'Decode Jay Z', 'Coke Re-brief' and 'Nike Fuelband'?

This kind of question lies at the heart of this workshop: can we look at current paradigms and envision how our industry will be different (or not) 20 years from now? Scholars, marketers, communications professionals, and opinion makers from around the world will come together… Exibir mais

Had we asked professionals and scholars in 1993 about the future, would they have given us accurate insights about 2013, foreseeing such inspiring campaigns as 'Decode Jay Z', 'Coke Re-brief' and 'Nike Fuelband'?

This kind of question lies at the heart of this workshop: can we look at current paradigms and envision how our industry will be different (or not) 20 years from now? Scholars, marketers, communications professionals, and opinion makers from around the world will come together to contemplate the future of our industry, forming a panel at the Cannes workshop that debates and enriches the suggestions and insights collected prior to the event.

Questions to be discussed include:

What will the consumer environment be in 2033?
How will we sell our stuff in 2033?
What communication platforms can we expect? How will they interact with each other?
How will the idea of a “brand” change by 2033? What kinds of relationships will exist between brands? Between consumers and brands?
What "value" will be offered, exchanged, bought and consumed?
Delegates discuss these and many other questions in small groups. Designated representatives then share each group’s main conclusions with the entire workshop.

Workshop participants are asked to validate, complete and edit proposals to be left for the future delegates of the 80th Cannes Lions festival in 2033 and subsequent years in a sealed time capsule.

The idea is to create collaborative content, open to all future delegates of the Festival, always looking 20 years ahead.

http://www.themill.com/millchannel/369/cannes-lions-2013%3A-looking-to-the-future Exibir menos

Breakonsumers is a project to monitoring the Brazilian consumers behavior and social changes that impact on consumption and relationships with brands. The project was launched after a research within more than 2000 Brazilians in several regions of the country, looking for consumers insights, trends and opportunities for brands who want to connect with the new reality of the country > more developed and wealthy. The projects also contains a documentary and a continuous analysis over the… Exibir mais

Breakonsumers is a project to monitoring the Brazilian consumers behavior and social changes that impact on consumption and relationships with brands. The project was launched after a research within more than 2000 Brazilians in several regions of the country, looking for consumers insights, trends and opportunities for brands who want to connect with the new reality of the country > more developed and wealthy. The projects also contains a documentary and a continuous analysis over the theme, year after year, looking for deep actualization and target changes. It's an important tool for international brands who want to understand the Brazilian consumer and market. The full report of the project was produced for clientes as such as Philips and Kraft Foods. Exibir menos