Ely Santos

- Stay Informed: Follow me on LinkedIn to stay on top of what's happening, and regularly research and stay updated on emerging AR technologies and trends in the industry. - User-Centric Innovation: Focus on trends that enhance user experience and engagement, rather than just technological novelty. - Experimentation: Test new trends on a small scale to assess their effectiveness and appeal before full implementation. - Analyze Competitors: Observe how competitors and leading brands are utilizing AR, and learn from their successes and failures. - Balance Trends with Strategy: Align trends with your overall marketing strategy and brand identity, avoiding trend-chasing for its own sake.

- Define Key Metrics: Identify metrics relevant to your goals, like user engagement, session duration, and conversion rates. - AR Specific Metrics: Measure dwell time in AR experiences, object interactions, and virtual asset engagement. - Social Media Buzz: Monitor social media mentions, AR-triggered hashtag usage, and user-generated content. - Consumer Journey: Analyze user flow within the AR experience to identify friction points and optimize usability. - A/B Testing: From virtual textures to interaction mechanics, test variations to see what drives impact. - Think Beyond Screens: Track real-world behavior triggered by AR, like store visits after scanning an ad.

- Make Users Heroes: Weave them into the narrative. Let them unearth secrets, solve puzzles, or influence the story's outcome. - Find the "Wow" in Real World: Leverage surroundings, not just screens. Imagine furniture transforming in your living room or animals springing from park benches. - Blend Fact & Fiction: Use AR to reveal hidden histories, enhance cultural landmarks, or bring myths and legends to life. - Less is More: Focus on emotional impact, not tech overload. Short, powerful moments leave lasting impressions. - Leverage Visuals and Sound: Use compelling visuals and soundscapes to enhance the narrative and create a memorable experience. - Encourage Exploration: Design elements that invite users to explore and discover.

- Focus on Storytelling: Develop compelling narratives that resonate with your audience and enhance brand connection. - Prioritize Interactivity: Create engaging elements that encourage users to interact, enhancing immersion and retention. - Ensure Accessibility: Make content easily accessible across various devices and platforms to reach a wider audience, optimize 3D assets accordingly so it can run smoothly. - Visual Appeal and Clarity: Use high-quality graphics and clear, concise messaging/approach to ensure a memorable user experience. - Align with Brand Identity: Ensure AR content reflects your brand's values and aesthetics for consistent messaging.

- Understand Your Audience: Tailor AR experiences to fit the preferences and behaviors of your target demographic. - Set Clear Goals: Define specific objectives, whether it's increasing brand awareness, engagement, or product education. - Choose the Right Platform: Decide between mobile apps, web AR, or other platforms based on where your audience is most active. - Integrate with Existing Marketing: Seamlessly blend AR into your current marketing channels for a unified campaign. - Analyze and Adapt: Collect user feedback and engagement data to continuously refine and improve the AR experience. - Stay Informed: Keep up with AR trends and technological advancements to keep your strategy relevant and innovative.

To optimize 3D animation for AR devices with limited processing power, start by choosing a lightweight format like glTF, which supports PBR materials, animations, and compression. This format strikes a balance between file size and features. Additionally, consider simplifying complex animations, reducing polygon counts, and utilizing level-of-detail techniques to streamline rendering on less powerful devices. Prioritize asynchronous loading of assets to enhance performance gradually. Adjust textures for lower resolution, maintaining visual quality while reducing processing demands. Finally, conduct thorough testing on the target platform to fine-tune performance and ensure a smooth AR experience.