Nelson Berto

Nelson Berto

Senior Brand Manager/ Marketing Manager

São Paulo, São Paulo, Brasil
2 mil seguidores + de 500 conexões

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Sobre

Experienced and costumer centric Senior Product and Brand Manager with a demonstrated successful history of working for global companies. Strong management professional skilled in Marketing and Planning Management, Business Planning, Brand Development, Advertising, Digital Media PR and Events.

Atividades

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Experiência

  • Gráfico JTI (Japan Tobacco International)

    Sr Consumer Activation & Merchandising Manager

    JTI (Japan Tobacco International)

    - o momento 9 meses

    São Paulo, Brazil

  • Sr Brand Manager

    Concha y Toro

    - 4 anos 7 meses

    São Paulo, Brazil

    • Manager of ultra premium brands.
    • Management of branding development: responsible for driving brand awareness and customer preference. Ownership of central marketing calendar, with the management of the communication plans and strategy, as well as BTL initiatives.
    • Portfolio management as well as product launching and price strategy.
    • Business Plan development and execution.
    • Control and allocation of marketing budget – P&L Management.
    • Development of marketing campaigns…

    • Manager of ultra premium brands.
    • Management of branding development: responsible for driving brand awareness and customer preference. Ownership of central marketing calendar, with the management of the communication plans and strategy, as well as BTL initiatives.
    • Portfolio management as well as product launching and price strategy.
    • Business Plan development and execution.
    • Control and allocation of marketing budget – P&L Management.
    • Development of marketing campaigns and measurement of all marketing activities using data either to evaluate results as well as to develop new initiatives.
    • Communication strategy for media (on and offline), influencers, press, and partners.
    • Branding events.
    • People management.

  • Gráfico Monster Energy

    Events Specialist

    Monster Energy

    - 1 ano 7 meses

    São Paulo Area, Brazil

    Leadership of Brand Experience and Brand Events, building strategies as well as execution plans, through innovative processes. I managed those events as strategic assets, building business opportunities and world-class customer experiences as well.

  • Aurora Fine Brands

    Aurora Fine Brands

    7 anos 6 meses

    • Sr Product Manager

      Aurora Fine Brands

      - 5 anos 10 meses

      São Paulo Area, Brazil

      Leading the marketing in Brazil, I used to develop and execute the annual Business Plan, which, for several years, led Cuervo to consistent growth. With accurate KPIs, the activities were part of different plans: Brand, Communication, Digital, Trade Marketing, Events and Commercial as well.

    • Gráfico Aurora Fine Brands

      Product Manager

      Aurora Fine Brands

      - 1 ano 9 meses

      Brand development for beverages, brand strategy including business plan and price strategy development. Trade marketing management as well as incentives and events.

  • Gráfico Coca-Cola FEMSA

    Marketing CRM

    Coca-Cola FEMSA

    - 7 meses

    CRM Programs development and execution to more than 115k clients.

  • Gráfico Heineken Brasil

    Trade Marketing

    Heineken Brasil

    - 2 anos 4 meses

    • Development of marketing efforts and tactics for trade, channels, selling teams and franchisers of the Coca-Cola System – launchings, promotions and special projects;
    • Channel Development: Off Trade, On Trade, On Premise and Key Accounts;
    • Incentive programs;
    • Development of POS materials

Formação acadêmica

Idiomas

  • English

    Nível nativo ou bilíngue

  • Portuguese

    Nível nativo ou bilíngue

  • Spanish

    Nível intermediário

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