Poliana Sousa

O ‘CEOs Change Makers Brasil’, feito com Big Data, considerou temas como inovação, sustentabilidade e meio ambiente, diversidade e inclusão, talento e conciliação entre vida pessoal e profissional tanto na mídia quanto nas redes sociais. Segundo a Horse, é o único ranking que reconhece executivos que estão promovendo um impacto positivo para além do seu negócio através de um forte compromisso com a agenda de mudança socioeconômica.

The Coca-Cola Alphabet initiative won 3 Latin American Effies: 1 Silver Effie under the non-alcoholic beverages category, 1 Silver Effie for Branded Content and 1 Bronze Effie for Youth Marketing.

The Coca-Cola Alphabet initiative won 2 Brazil Effies: 1 Gold Effie under the Brand Experience category and 1 Silver Effie for the non-alcoholic category.

Sprite relaunch initiative "Naked and Refreshed" won the Bronze Effie Award

Caboré is considered the most important award in the Brazilian advertising industry. It recognizes key people and companies that contribute to the communication industry development in Brazil. It was created in 1980 by Meio&Mensagem (Brazil's largest marketing and communication publication and AdAge's leg in Brazil) and it has become the most desired award in the industry.

“Black Santa” - media content partnership silver

The Black Santa Christmas project in partnership with WMcCann and Globo won the Gold Latin America Effie under the Branded Content category.

https://youtu.be/99-eC_GJ37w

The Black Santa initiative won 2 Bronze Awards for Branded Content and Partnerships/Sponsorships.

The Black Santa branded entertainment project in partnership with Globo TV and WMcCann won an Branded Entertainment Gold Lion in Cannes for its breakthrough approach to amplify the Christmas idea in Brazil.

https://youtu.be/99-eC_GJ37w

For the first time, Forbes brings together the 10 best CMOs in Brazil. The names were chosen with the valuable participation of 14 big names in the advertising market and leaders of the main advertising agencies in Brazil.

“Vai no Gás” Campaign: Non-alcoholic beverages - Bronze

Caboré is considered the most important award in the Brazilian advertising industry. It recognizes the key people and companies that contribute to the communication industry development in Brazil. It was created in 1980 by Meio&Mensagem (Brazil's largest marketing and communication publication and AdAge's leg in Brazil) and it has become the most desired award in the industry.

“Cabelo Pantene” Campaign:
Branded Content - Silver
Beauty Care - Bronze

Women to Watch is an initiative idealized by the Advertising Age, present in several countries for 20 years. Every year it lists and honors women who are professionally successful, and who certainly still have a future with many achievements to come. In Brazil, these remarkable professionals were chosen by the editorial board of Meio&Mensagem, among thousands of women who made a difference in our market during the year.

Fashion and Beauty Sabre Awards: “From Blonde to Brunette: How Wella Koleston Brand delivered its business goals with the wishes of a beauty icon”