403 Leadership Collective

#InternationalOverdoseAwarenessDay #IOAD #IOAD2024

Your business doesn't need more leads. It needs better ones. As a business owner, how many times have you heard the phrase, “We just need more leads”? It’s become a mantra for many, but let’s take a step back and think about this for a moment. Is more always better? In my experience running a digital marketing agency, I’ve seen countless businesses obsessed with the sheer volume of leads. But here’s the hard truth: chasing numbers alone can be a costly mistake. It’s not about how many leads you have; it’s about how many of them actually convert into paying customers. I'll share a quick story with you. We once worked with a client who was fixated on getting thousands of leads every month. They spent a significant amount on ads, promotions, and other lead-generation tactics. But here’s the kicker—despite all those leads, their sales stagnated. Why? because the leads were low-quality and had little interest in what the business truly offered. We pivoted their strategy to focus on attracting higher-quality leads—people who were genuinely interested in their product and more likely to convert. It wasn’t about getting 1,000 new leads a month; it was about getting 100 that mattered. The result? A significant boost in their conversion rates and, ultimately, their revenue. In today’s crowded market, quality beats quantity every time. Instead of generating leads, why not invest in nurturing the ones with real potential? Tailor your messaging, refine your targeting, and focus on delivering value to those who are a perfect fit for your business. So, the next time you hear someone say, “We need more leads,” take a moment to question it. Do you really need more, or do you just need better? Let’s start focusing on what truly moves the needle—building relationships with the right people. After all, wouldn’t you rather have 10 strong prospects than 100 that go nowhere? What’s your take on this? I’d love to hear your thoughts and experiences in the comments below. 🤘

So proud of my son Rory, who was one of fourteen out of over sixteen hundred kids chosen to present at the "Project Give Back" awards ceremony and fundraiser. Rory chose to highlight Stella's Place, a mental health youth hub in downtown Toronto. At just ten years old, Rory bravely shares his experiences with neurodiversity and mental health, redefining life with Tourette’s Syndrome and coming from a family that has faced mental health and addiction challenges. This morning, Rory showed me a personal handwritten note from Nzinga Walker, the Executive Director at Stella’s Place, who called him a superhero. He is indeed, and much more. #ProudDad #MentalHealth #Neurodiversity #TouretteSyndrome #YouthAdvocate #MentalHealthAwareness #ProjectGiveBack #Leadership #Community #Inspiration Ellen Schwartz

Great discussion with Brian Chesky about why he stopped calling Airbnb a family and how to lead with compassion during tough times: https://lnkd.in/eBDJPDpP