AdFarm

The U.S. is raising awareness for farm safety through National Farm Safety Week. This time of year, farmers are working tirelessly in the fields to harvest their crops, meaning we will be sharing the roads with farm equipment in rural communities. Add extra time to your drive, slow down when you see equipment and if you're out in the fields yourself, take a moment to read an article our client, CNH Parts & Service, recently wrote identifying seven tips to stay safe around farm equipment: https://bit.ly/3Zh5prQ.

We are always proud to sponsor the Agricultural Business Council of Kansas City's Ag Outlook Forum. Our crew has enjoyed hearing from top ag economy, policy, and government leaders, while connecting with peers across the industry. 

"4-H Canada helps build youth leaders through its world-class youth programming,” says Ben Graham, AdFarm President and Chair of the Canadian 4-H Foundation. Please join us in supporting the Tomorrow Needs 4-H fundraising campaign—an opportunity for those of us who have benefited from 4-H to give back and ensure future participants can have the same life-changing experiences in 4-H. Learn more at https://bit.ly/4ghwj8Z.

Thank you to Cheryl Deagle (CDesigns) and Jenna Deagle for the incredible 40th anniversary gift! This stunning custom charcuterie board will be proudly displayed at our Calgary office. 😍🌾

"It's extremely important to me to continue that legacy of giving back to agriculture, even though I'm not on the ranch every single day." Read how our Global PR & Content Director Rosie Thoni (Templeton) is impacting the North American ag industry in the Alberta Beef Magazine Women In Agriculture issue. https://lnkd.in/gmkeQtJf

Four AgTerns joined us over the summer, bringing fresh new perspectives to our Calgary and Kansas City offices. See the latest story on the AdFarm blog to read about each of their experiences on the Farm: https://lnkd.in/gnfSDNnr Thanks for spending the summer with us Jenna Paul, Ryan Hess, Jenna Deagle and Ava Antonelli!

Meet the AdFarm HR & Admin Operations team! Not only does this team maintain and manage a welcoming and aesthetically pleasing atmosphere within each of the AdFarm offices, they truly are the office “arrangers." ✨ This team is the go-to for all office needs, including supplies, catering, meeting set-up, internal events, stocking, onboarding, organizing and more. ✨They lead the recruitment, onboarding, growth and development and wellness of every employee on the AdFarm team, with support from RR46 Family of Companies team members. If you've ever visited one of our offices, you know we pride ourselves on our AdFarm hospitality and inclusive culture. Thank you to our incredible HR & Admin Operations team for always greeting guests and employees with a friendly smile and lending a helping hand whenever necessary!

Did you catch our feature in AgriMarketing? We shared insights on the last 40 years of AdFarm, from our start in 1984 to the celebration of our anniversary this month marking four decades of dedication, innovation and growth. Read the highlights of our journey and reflections on a fulfilling, exciting and ever-evolving 40 years of agri-marketing: https://bit.ly/3TumkUf

Social media ads can be an important part of a paid media campaign and a great way to help you reach your goals. Our media team shared their top tips for the best paid social results: 🖥️ Optimize creative by placement. While it may be easiest to use the same ad across various placements, ensuring your creative and content fits each platform's or placement's ad specifications will improve user experience and enhance relevance for better results.   🖥️ Keep image text to a minimum. While platforms like Meta no longer enforce the "20% Text Rule" (rejecting ads with over 20% text on the image), it is still a guideline to follow. Ads that contain too much text in the image may receive lower visibility or engagement and have less visual appeal, which diminishes user experience. 🖥️ Focus on strong, eye-catching visuals. Keep most of your copy to the descriptions and headlines and focus on making your ads pop with bold images to catch peoples' attention. This will lead to better quality scores and on average, better engagement. 🖥️ Utilize your data to improve targeting. Utilizing targeting features such as Lookalike Audiences allows you to target users who share similar characteristics and behaviors with your current customer base, people who have visited your website or even those have performed an action on your app which ensures you are reaching people most likely to take action. You can refine further by excluding audiences who have already converted or purchased product so that your advertising dollars are best spent on potential new customers. For more guidance on creating compelling and effective ad campaigns, connect with our media team. #AgriMarketing

At AdFarm, all roads lead to agriculture. Our founders defined "agness" and "adness" to encapsulate our unique blend of expertise—read our latest blog to learn how the experiences of each AdFarmer come together to build our all-star team! 🤠🌱 https://lnkd.in/gpYeG_UD