🎉 Announcing the 2024 CMA Awards Theme: Boundless: A Future of Creativity 🌟 Get ready to celebrate the Canadian marketers who are leading the way for a more sustainable and innovative future! Join us on November 22 as we recognize the marketing leaders who are exploring new ideas and using the latest technologies to have a lasting impact. From groundbreaking strategies to inspiring executions, the 2024 CMA Awards will showcase the unlimited potential of creativity in shaping our industry's future. 🎟️ Tickets are now available! Don't miss your chance to be part of this incredible celebration of marketing excellence. Get your tickets now: https://lnkd.in/gSXug6zK #MarketingInnovation #SustainableFuture #Creativity #MarketingCampaigns #CMAgala #MarketingAwards #InnovativeCampaigns
Canadian Marketing Association
Non-profit Organizations
Toronto, Ontario 51,761 followers
The voice of the marketing profession in Canada. #MakingMarketingMatter
About us
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education. CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession's leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members. For more information, please visit http://theCMA.ca.
- Website
-
http://theCMA.ca
External link for Canadian Marketing Association
- Industry
- Non-profit Organizations
- Company size
- 11-50 employees
- Headquarters
- Toronto, Ontario
- Type
- Nonprofit
- Founded
- 1967
- Specialties
- Marketing, Advertising, Policy, Professional Development, Advocacy, Events, Education, Marketing Community, CASL, Integrated Branding, B2B, Digital Marketing, Digital Marketing Strategy, Marketing Math, AODA, AdChoices, Direct Response Marketing, and Compliance
Locations
-
Primary
55 University Avenue
Suite 603
Toronto, Ontario M5J 2H7, CA
Employees at Canadian Marketing Association
-
Emma Warrillow
-
Phil Johnson, MBL
Inspirational Leadership, Emotional Intelligence & Success 👉 Master of Business Leadership Program, Founder & CEO (24 Years) 🎓 MBL Alumni Videos &…
-
Corby Fine
Creative Marketer, Strategic Operator, Motivational Leader, Digital Ninja, Certified Coach, Business Developer, CX Guru, Data Junkie, Drummer and…
-
Alex Shifrin, CM
President @ LP/AD. Ad guy.
Updates
-
Thank you to everyone who joined us at the CMA President's Reception on Wednesday evening! It was wonderful to connect with so many passionate marketing professionals and industry leaders. Your energy and insights made the evening truly special. A special thank you to our panel speakers, Laura Amantea (She / Her) from BMO, Evan Wood from Environics Analytics and the CMA's Barry Alexander, as well as the CMA team for making this event a success. Here's to continuing to drive innovation and excellence in Canadian marketing together. #CMAEvents #MarketingCommunity #Networking #PresidentsReception #MarketingLeaders
-
+5
-
Are you ready to delve into the future of media and marketing? The Media Evolution, presented by Google is the perfect opportunity to gain insights from industry leaders and explore groundbreaking trends shaping the media landscape. Event Details: 📅 Date: September 24, 2024 📍 Location: Telus Harbour, Toronto Don't miss the captivating presentation by Google’s Mark Swierszcz, Creative Effectiveness Lead and Zack C., Creative Lead on “The Death of One-Size-Fits-All: AI & The New Consumer". Mark and Zack will explore: 1. The shift: From mass messaging to authentic, personal connections 2. The new success metric: Crafting resonant stories that matter 3. The challenge: Creating multi-faceted campaigns for a fragmented audience Plus, don’t miss out on presentations from: - Lauren Tallody, Sr. Global Product Marketing Manager, Microsoft Advertising - Joshua Bloom (He/Him), General Manager, Global Business Solutions, TikTok - Pasquale Pellegrini, President and Chief Executive Officer, Vividata - Bob Cornwall, General Manager, Client Services, The Trade Desk And a panel discussion from: - Barb Huggett, General Manager & SVP of Advertising, Captivate - Sean Hutchison, President, Data Sciences - Dave Pauk, Head of Sales, Samsung Ads - Nicole Lively, Area Director, Expansion, U.S. & Canada, Meltwater Attend in-person (CMA members receive a discount): https://lnkd.in/g2vfcG_3 Attend virtually (CMA members are free): https://lnkd.in/gN52DyuK #MediaEvolution #AI #Personalization #MarketingTrends #Innovation #Networking #FutureOfMedia #BusinessGrowth #MarketingIndustryEvent #CMAEvents
-
Thinking of switching from B2C to B2B marketing? Don't let a lack of direct experience hold you back. Many skills work well in both areas, and most employers value different marketing experiences. The key is showing how your knowledge can help in business-to-business marketing. B2B Council members, Stacey Cummings from Purolator Inc., Jill Knaggs from Canadian Manufacturers & Exporters, Steve Lendt from Motum B2B and Ashmita Tailor Vardy from Microsoft share tips and considerations to keep in mind if wanting to make the transition: 1. Be curious and exhibit a growth mindset. 2. Build your collaboration skills. 3. Take steps to foster long-term relationships. 4. Be prepared to demonstrate your technical skills and leverage digital tools. Read the article: https://lnkd.in/gTHt6bKH #B2BMarketing #MarketingTalent #BusinessGrowth #DigitalMarketing #MarketingStrategy #CMA #B2BCouncil #CMACouncils #Marketing #ThoughtLeadership
-
Don't miss out! Our fall semester starts September 23rd, and time is running out to secure your spot in our certificates courses. This fall we're running our two most in-demand courses: 1️⃣ Digital Marketing Strategy - join Robin Whalen, President/CEO of Church+State to master the art of comprehensive digital marketing strategies. 2️⃣ Digital Analytics - join Blair Smith - MBA, CM, Learning Experience Designer to boost your data-driven decision-making skills. ✨ What You'll Gain in Just 10 Weeks: • Expert-led instruction • Practical, hands-on learning • Industry-recognized certification • Immediate career-applicable skills 🗓️ Fall 2024 Term: September 23rd - December 1st, 2024 #MarketingEducation #DigitalMarketing #LastChance #CMAcourses Learn More: https://lnkd.in/d2DsgTN
Explore the CMA's Fall Online Certificate Courses
thecma.ca
-
Running a contest? We have you covered with this primer for marketers that covers what you need to know. Learn about: - The rules like no purchase necessary and skill testing question requirement. - Must disclose information. - Common pitfalls and how to avoid them. Read more: https://lnkd.in/gaxU9PNF cc Competition Bureau Canada, josephine palumbo #Contests #TruthfulMarketing #Marketing #CanadianMarketing #MarketingRules #MarketingTips
Contests 101: What marketers need to know
thecma.ca
-
Are you ready to dive into the future of media and marketing? Don’t miss out on The Media Evolution event, presented by Google, where industry leaders will explore groundbreaking trends and innovations shaping the media landscape. Event Details: 📅 Date: September 24, 2024 📍 Location: Telus Harbour, Toronto 🔗 Register Here: https://lnkd.in/g2vfcG_3 We are excited to welcome Lauren Tallody, Sr. Global Product Marketing Manager, Microsoft Advertising, known for her expertise in performance marketing and AI integration. She will share her insights on: 1. Emerging Trends: The latest in performance marketing and how to leverage them. 2. AI & Automation: Integrating advanced technologies to enhance marketing strategies. 3. Social Impact: How marketing can foster inclusivity and drive social change. Plus, don’t miss out on presentations from: - Mark Swierszcz, Creative Effectiveness Lead, Google - Zack C., Creative Lead, Google - Joshua Bloom (He/Him), General Manager, Global Business Solutions, TikTok - Pasquale Pellegrini, President and Chief Executive Officer, Vividata - Bob Cornwall, General Manager, Client Services, The Trade Desk And a panel discussion from: - Barb Huggett, General Manager & SVP of Advertising, Captivate - Sean Hutchison, President, Data Sciences - Dave Pauk, Head of Sales, Samsung Ads - Nicole Lively, Area Director, Expansion, U.S. & Canada, Meltwater Attend in-person (CMA members receive a discount): https://lnkd.in/g2vfcG_3 Attend virtually (CMA members are free): https://lnkd.in/gN52DyuK Let us know if you are attending and what presentation you’re most looking forward to! #MediaEvolution #MarketingTrends #Innovation #Networking #FutureOfMedia #BusinessGrowth #IndustryEvent #CMA #CMAEvents
Register now: The Media Evolution 2024, presented by Google
thecma.ca
-
Senior marketers, join a select group of your peers to discuss and strategize around the most pressing industry topics. Mark your calendar for the next CMA Cafés – the ideal platform to stay ahead of industry trends and connect with influential marketing professionals. ☕ Café 1: Leveraging Identity to Unlock Customer Insights 📅 Date: September 18, 2024 🔗 Event Link: https://lnkd.in/gjf9F6wg Uncover how to create the ultimate 360° view of your customers by harnessing the power of customer identity with Michael Annett, Senior Director, Strategic Accounts, Okta. Discuss how to integrate customer data for a seamless and personalized experience effectively. ☕ Café 2: Does Investing in Employer Brand Drive Innovation and Performance? 📅 Date: September 26, 2024 🔗 Event Link: https://lnkd.in/gcCbDuM5 Join David Brown President of Mindshape Creative Marketing & Design Inc., to discuss the critical role of employer branding in driving innovation and performance. ☕ Café 3: Is AI Impacting Paid Media? 📅 Date: October 1, 2024 🔗 Event Link: https://lnkd.in/gqNEawry Delve into the transformative impact of AI on paid media with Matt Jenkins Founding Partner, Other.™. During this roundtable, uncover the latest trends, tools, and strategies reshaping the paid media landscape. ☕ Café 4: Sustainability - It's Not Just About What You Do, It's About How You Communicate It 📅 Date: October 16, 2024 🔗 Event Link: https://lnkd.in/gSsA5gQf Join Keith Barry, Vice-President, Strategy, LG2 to discuss the importance of effective communication in sustainability. Discuss how to articulate your sustainability efforts to build credibility and engage your stakeholders meaningfully. Take advantage of these sessions. RSVP now and secure your spot to gain invaluable insights and drive your business forward. 🔗 View all events: https://thecma.ca/events #MarketingEvents #CustomerExperience #EmployerBranding #PaidMedia #AI #Sustainability #Innovation #Networking #BusinessGrowth #CMA #CMAEvents #CMACafe
-
🎧 In the latest episode of CMA Connect, our CEO Alison Simpson, sits down with Allen Davidov, MBA, CM., Senior Vice President, Sales Practice & Marketing Leader at Environics Analytics and Kelly Hardy, Vice President, Marketing & Communications at YMCA Canada to discuss AI adoption in the not-for-profit sector. As members of the CMA's Not-For-Profit Council, Allen and Kelly share valuable insights on the current state of AI implementation in Canada and how not-for-profit organizations can explore the potential benefits of this transformative technology. "Everybody's trying to get a sense of what is it, how can it be used, and how could this benefit my organization, how can this benefit me as a marketer and my team," Allen explains. "It's never too late to jump in." Don't miss this insightful conversation with industry leaders who are navigating the AI landscape in the not-for-profit world. Listen now and discover how you can begin your organization's AI journey today! https://lnkd.in/g9qSh2jE #CMAConnect #NotForProfitCouncil #AIAdoption #MarketingInnovation #MarketingPodcast
-
Are you a marketer looking to keep up with the latest on CASL and telemarketing? Our latest blog dives deep into these topics, offering valuable strategies and practical tips to help you understand the rules and maintain effective communication with your audience. The CMA’s Director, Public Affairs and Regulatory Standards, Florentina Stancu-Soare, reached out to Steven Harroun, the Chief Compliance and Enforcement Officer at the Canadian Radio-television Telecommunications Commission (CRTC) to get a perspective on what marketers need to know about the laws and rules they enforce and the most common consumer complaints and other trends influencing their regulatory focus. Read the full article here: https://lnkd.in/gpK3YSFs #Marketing #CASL #Telemarketing #MarketingRules #Compliance #DigitalMarketing #MarketingStrategies #BusinessGrowth #ComplianceMatters #CanadianMarketing #EmailMarketing #MobileMarketing
From CASL to unsolicited calls: Insights for marketers
thecma.ca