Our new CMA Connect episode is live! Our CEO, Alison Simpson is joined by Rhonda Barnet, CEO of Palette Skills, to discuss the critical role of workforce development in driving innovation and productivity in Canada. Listen to find out: • The origins and goals of the Upskill Canada program • Why digital marketing skills are crucial for Canada's economic growth • How upskilling programs like Digital Marketing Skills Canada (DMSC) are addressing the skills gap • Early success stories from the DMSC program, including impressive job placement rates and diversity metrics Upskilling is essential for unlocking Canada's full potential, helping both workers and businesses thrive in a rapidly evolving economy. Listen now: https://lnkd.in/gaqbGBUa #UpskillCanada #WorkforceDevelopment #DigitalMarketing #CMAConnect
Canadian Marketing Association
Non-profit Organizations
Toronto, Ontario 51,503 followers
The voice of the marketing profession in Canada. #MakingMarketingMatter
About us
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education. CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession's leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members. For more information, please visit http://theCMA.ca.
- Website
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http://theCMA.ca
External link for Canadian Marketing Association
- Industry
- Non-profit Organizations
- Company size
- 11-50 employees
- Headquarters
- Toronto, Ontario
- Type
- Nonprofit
- Founded
- 1967
- Specialties
- Marketing, Advertising, Policy, Professional Development, Advocacy, Events, Education, Marketing Community, CASL, Integrated Branding, B2B, Digital Marketing, Digital Marketing Strategy, Marketing Math, AODA, AdChoices, Direct Response Marketing, and Compliance
Locations
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Primary
55 University Avenue
Suite 603
Toronto, Ontario M5J 2H7, CA
Employees at Canadian Marketing Association
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Emma Warrillow
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Phil Johnson, MBL
Career, Personal & Corporate Success 👉 Leadership & Emotional Intelligence 🎓 Alumni Videos & Recommendations (Below) | Master of Business…
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Alex Shifrin, CM
President @ LP/AD. Ad guy.
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Kim Arsenault
Digital Marketing Leader & Strategist | Sr Account Director | 15+ Years of Driving Client Success | Data-Driven Problem Solver | Expert Relationship…
Updates
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The Media Evolution, presented by Google is almost here! Don’t miss out on exciting topics about how media is becoming more important in marketing. During this hybrid event, Pasquale (Pat) Pellegrini, Ph.D., President & CEO of Vividata will explore the power of behavioural data in shaping marketing strategies. Pat will demonstrate how combining massive, granular, low-latency transaction streams with survey data creates high-quality consumer insights. Learn how this approach is essential for successfully marketing to tomorrow's consumers and staying ahead in an ever-evolving marketplace. Plus, join other industry experts: Sean Hutchison President of Data Sciences, Barb Huggett, General Manager & SVP Advertising at Captivate, Bob Cornwall General Manager, Client Services, The Trade Desk, Dave Pauk, Head of Sales, Samsung Ads Canada and Joshua Bloom (He/Him), General Manager, Global Business Solutions, TikTok. Register now! Attend in-person:: https://lnkd.in/g2vfcG_3 Attend virtually (free for CMA members): https://lnkd.in/gN52DyuK #MediaEvolution #Marketing #Conference #AdTech #Innovation #Data #Media #MarketingEvent #CMAEvents
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Cut through the noise and join Robin Whalen, President & CEO of Church+State this Wednesday to master content marketing! Connect with fellow marketers across Canada in this half-day training session and learn how to: • Create compelling content • Boost ROI • Stand out in a crowded digital landscape Don't miss this game-changing opportunity to elevate your marketing strategy. And if you've taken the course before, let us know in the comments below. Register now to secure your spot: https://lnkd.in/gAvtFEve #ContentMarketing #MarketingROI #CMATraining #MarketingSkillsTraining
Register Now to Master Content Marketing on Aug. 28!
thecma.ca
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AI adoption in marketing is crucial for Canadian companies to stay competitive. In a recent article, Geoff Linton, CM, Past Chair of the CMA’s Martech Council member of the CMA’s AI Committee, and President of Tekside.iO explores the reality of AI adoption, providing actionable steps for marketers to begin their journey. By strategically embracing AI, marketers can enhance efficiency and unlock new levels of marketing excellence. Take a peek into an AI-driven future of marketing. Read more: https://lnkd.in/ggaYC_Br #CanadianMarketing #ArtificialIntelligence #AI #AIMarketing #MarketingTechnology #MarTech #ThoughtLeadership #CMA
The reality of AI adoption in marketing by Canadian companies
thecma.ca
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Our new CASL checklists guide includes a series of scenarios commonly encountered by marketers, such as: - sending emails to prospects - launching contests - opt-in form requirements - new business ownership By following these interactive checklists, marketers can confidently navigate the intricacies of CASL. Access the checklists (member login required): https://lnkd.in/g5j2cd_b #Marketing #CMA #CASL #Resources #MobileMarketing #EmailMarketing #CanadianMarketing #MarketingTips #MarketingRules
CASL checklists for Marketers
thecma.ca
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In today's fast-paced world, creative bravery is essential. On September 24, join us for The Media Evolution, presented by Google as industry leaders, including Joshua Bloom (He/Him) General Manager of Global Business Solutions at TikTok Canada, explore: • Cutting-edge tools in media innovation • Data-driven insights powering impactful campaigns • 360 omnichannel strategies • The growing importance of media in marketing Joining Joshua is Barb Huggett - General Manager & SVP of Advertising, Captivate, Dave Pauk - Head of Sales, Samsung Ads, and Pasquale (Pat) Pellegrini, Ph.D. - President and CEO, Vividata. Discover how top Canadian brands leverage digital engagement to cut the clutter and achieve business goals. Register now for our in-person session (CMA members receive a discount):https://lnkd.in/g2vfcG_3 Interested in attending virtually? Register here (CMA members can attend for free): https://lnkd.in/gN52DyuK #CMAMediaEvolution #CreativeBravery #MarketingInnovation #Media #Marketing #MarketingTrends #TikTok
The Media Evolution 2024, presented by Google - Virtual
thecma.ca
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The CMA launches a Mentorship Program to support newcomers to Canada pursuing careers in marketing. Intended for marketers new to the country and seeking full-time employment, this free mentorship program will match newcomers with marketing leaders from various companies and marketing disciplines. To apply for the CMA Mentorship Program for Newcomers to Canada, applicants are invited to visit our mentorship website to complete a form: https://lnkd.in/gHasmH6z #Mentor #Mentorship #MentorshipProgram #CanadianMarketing #Newcomers #NewCanadian #Marketer
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Which of the following are requirements for a CASL compliant unsubscribe page? Select all that apply. A. Must be clear and prominent with no cost associated B. Cannot require a login C. Must remain functional for 90 days post deployment D. All of the above
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Our new CMA Connect episode is live! In this episode, our CEO Alison Simpson hosts a discussion with two members of the CMA's B2B Council, Mary-Jane Owen and President of Asset Digital Communications and Eric Tang, MBA, CM Executive Vice President and Managing Director at Porter Novelli Canada. Together, Mary-Jane and Eric: - redefine what brand-building means in 2024 - explore effective and efficient brand-building strategies - explore the challenges B2B companies face when determining the right mix of investments in brand and digital marketing Listen now: https://lnkd.in/g7vWq655 #B2BMarketing #CMAConnect #Brand #DigitalMarketing #MarketingPodcast #B2B #BrandBuilding
CMA Connect: EP26 - Unlocking B2B Growth Strategies with Eric Tang and Mary-Jane Owen
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