The Media Evolution, presented by Google is almost here! Don’t miss out on exciting topics about how media is becoming more important in marketing. During this hybrid event, Pasquale (Pat) Pellegrini, Ph.D., President & CEO of Vividata will explore the power of behavioural data in shaping marketing strategies. Pat will demonstrate how combining massive, granular, low-latency transaction streams with survey data creates high-quality consumer insights. Learn how this approach is essential for successfully marketing to tomorrow's consumers and staying ahead in an ever-evolving marketplace. Plus, join other industry experts: Sean Hutchison President of Data Sciences, Barb Huggett, General Manager & SVP Advertising at Captivate, Bob Cornwall General Manager, Client Services, The Trade Desk, Dave Pauk, Head of Sales, Samsung Ads Canada and Joshua Bloom (He/Him), General Manager, Global Business Solutions, TikTok. Register now! Attend in-person:: https://lnkd.in/g2vfcG_3 Attend virtually (free for CMA members): https://lnkd.in/gN52DyuK #MediaEvolution #Marketing #Conference #AdTech #Innovation #Data #Media #MarketingEvent #CMAEvents
Canadian Marketing Association
Non-profit Organizations
Toronto, Ontario 51,546 followers
The voice of the marketing profession in Canada. #MakingMarketingMatter
About us
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education. CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession's leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members. For more information, please visit http://theCMA.ca.
- Website
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http://theCMA.ca
External link for Canadian Marketing Association
- Industry
- Non-profit Organizations
- Company size
- 11-50 employees
- Headquarters
- Toronto, Ontario
- Type
- Nonprofit
- Founded
- 1967
- Specialties
- Marketing, Advertising, Policy, Professional Development, Advocacy, Events, Education, Marketing Community, CASL, Integrated Branding, B2B, Digital Marketing, Digital Marketing Strategy, Marketing Math, AODA, AdChoices, Direct Response Marketing, and Compliance
Locations
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Primary
55 University Avenue
Suite 603
Toronto, Ontario M5J 2H7, CA
Employees at Canadian Marketing Association
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Emma Warrillow
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Phil Johnson, MBL
Master of Business Leadership Program, Founder & CEO 👉 Leadership & Emotional Intelligence | Executives Achieving Career, Personal & Corporate…
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Alex Shifrin, CM
President @ LP/AD. Ad guy.
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Kim Arsenault
Digital Marketing Leader & Strategist | Sr Account Director | 15+ Years of Driving Client Success | Data-Driven Problem Solver | Expert Relationship…
Updates
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The deadline to submit entries for our new Global Creative Award and Premiere Awards is September 10 at 1PM ET! Canadian marketing leaders and creatives are developing some of the best work in the world. The Global Creative Award recognizes the Canadian-led work that is driving results not only in Canada but is also delivering results and being acknowledged on the international stage. Submit your complimentary entry now! https://lnkd.in/gc-RBef Plus, we are excited to bring back our three prestigious Premiere Awards, which include: Marketer of the Year Award presented by IGM Financial Inc. is awarded to a Canadian individual who has displayed outstanding marketing acumen and leadership over the last year. The Lifetime Achievement Award honors an individual who elevated the profession and demonstrated the reach for excellence in marketing over the last 20+ years. Achievement in Marketing (AIM) Award is presented to an individual who has shown outstanding performance and promise in the marketing profession with a focus on pushing the marketing industry forward. These awards are complimentary to enter. Submit your entry now: https://lnkd.in/gc-RBef #CMAgala #MarketingAwards #Campaigns #MarketingCampaign #CanadianMarketing #MarketingProfessionals #Awards #Marketers #Celebrate #MarketingEvent #MarketingCommunity #Marketing #MarketingLeader #AgencyCampaigns
CMA Awards
thecma.awardsplatform.com
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The General Data Protection Regulation (GDPR) regulates the processing by an individual or organization of personal data relating to individuals in the EU. If you're a Canadian organization, you may be subject to the GDPR. There are also implications if you are a third-party data processor of EU personal data. Learn more: https://lnkd.in/g_T7Xqdm #GDPR #privacy #data #marketing #CanadianMarketing
Find out what marketers need to know to comply with the EU's General Data Protection Regulation (GDPR).
thecma.ca
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The CMA has just launched our Mentorship Program to support newcomers to Canada pursuing careers in marketing. Mentors will guide and direct mentees through the 6-month program designed to support newcomers pursuing a marketing career who are unemployed, underemployed, or have part-time employment. If you are a marketing professional interested in being a mentor in the program, find out more and submit your details: https://lnkd.in/drEYWey2 #Mentor #Mentorship #MentorshipProgram #CanadianMarketing #Newcomers #NewCanadian #Marketer #Mentee #MarketingLeader
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Unlock the true power of customer data! Join us on September 18 for an executive roundtable with Michael Annett, Senior Director, Strategic Accounts at Okta, on reinventing how to understand your customers. During this virtual discussion, dive into: • Why getting a complete picture of customers has become difficult • How linking customer data across platforms can break down barriers • Smart ways to gather and use customer info across all channels (while staying on the right side of privacy laws) This executive roundtable is limited to 15 CMA members who are Director level and above. Reserve your spot before spaces fill up: https://lnkd.in/gW-Rc4EK #CMAEvents #CustomerIdentity #MarketingInsights #CMACafe #Personalization #Customers #Discussion
(Virtual) CMA Café: Leveraging Identity to Unlock Customer Insights
thecma.ca
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The Global Direct Marketing Association (GDMA) ECHO Awards are back this December! Celebrating excellence in data-driven marketing, the ECHO Awards complement our commitment to showcasing outstanding achievements across the marketing profession. CMA members receive 54% off their submissions. Don’t miss out on this exclusive offer. Learn more: https://echo-awards.org/ #Awards #MarketingAwards #ECHOAwards #GDMA
Home - Echo Awards
https://echo-awards.org
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Catch up on the latest blogs from the CMA's AI Committee? Topics covered include: • The reality of AI adoption in marketing by Canadian companies • Scaling AI for good – A blueprint for impact • How AI is infusing empathy into digital CX Read more: https://lnkd.in/gnPutPVY #AI #Marketing #CanadianMarketing
Artificial Intelligence Committee
thecma.ca
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The Canadian Marketing Association (CMA) has announced the launch of its first-ever mentorship program for newcomers to Canada. Mentees and mentors will be matched based on field of work, seniority level, and personal interests to increase the chances of creating a solid, long-lasting connection. To apply for the CMA Mentorship Program for Newcomers to Canada, applicants are invited to visit our mentorship website to complete a form: https://lnkd.in/gHasmH6z #Mentor #Mentorship #MentorshipProgram #CanadianMarketing #Newcomers #NewCanadian #Marketer
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Cut through the noise and join Robin Whalen, President & CEO of Church+State this Wednesday to master content marketing! Connect with fellow marketers across Canada in this half-day training session and learn how to: • Create compelling content • Boost ROI • Stand out in a crowded digital landscape Don't miss this game-changing opportunity to elevate your marketing strategy. And if you've taken the course before, let us know in the comments below. Register now to secure your spot: https://lnkd.in/gAvtFEve #ContentMarketing #MarketingROI #CMATraining #MarketingSkillsTraining
Register Now to Master Content Marketing on Aug. 28!
thecma.ca
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AI adoption in marketing is crucial for Canadian companies to stay competitive. In a recent article, Geoff Linton, CM, Past Chair of the CMA’s Martech Council member of the CMA’s AI Committee, and President of Tekside.iO explores the reality of AI adoption, providing actionable steps for marketers to begin their journey. By strategically embracing AI, marketers can enhance efficiency and unlock new levels of marketing excellence. Take a peek into an AI-driven future of marketing. Read more: https://lnkd.in/ggaYC_Br #CanadianMarketing #ArtificialIntelligence #AI #AIMarketing #MarketingTechnology #MarTech #ThoughtLeadership #CMA
The reality of AI adoption in marketing by Canadian companies
thecma.ca