Chatsimple reposted this
I had an interesting chat with a client about their website's traffic and bounce rate, which was around 65%. They asked me, “If my AI agent is giving accurate answers, wouldn’t the average visit duration decrease, and the bounce rate increase because visitors aren’t visiting other pages and are stuck on the landing page?” This got me thinking. " Bounce rate and visit duration can be misleading." A lower bounce rate and higher visit duration might mean users are struggling to find what they need, jumping from page to page. - But if your AI agent is nailing it with the right answers, visitors might either: Stick around and explore more, reducing bounce rate, or - Leave satisfied and come back later, increasing bounce rate for the right reasons. In the latter case, a higher bounce rate indicates a recurring visitor who trusts your site and your AI. This eventually leads to a potential sales. So, let's not get too hung up on these metrics. It’s all about delivering value and building trust. I have covered this in my blog here https://lnkd.in/gb6WeYgE Cheers.