Demand Metric

“The term “strategy” comes to us from ancient roots. It derives from the Greek strategoi (στρατηγός) meaning a military general. The essence of a strategy is a design for actions required to meet an important challenge or opportunity. Whether in chess, war, business, or politics, the basic idea is to focus energy and resources where they will do the most good — on the enemy or opponent’s weakness, or where the opportunity for gain is the greatest. A strategy is not a list of aspirations or ambitions, nor is it a list of all the things the committee members think are good ideas. Effective strategies are designs of coordinated actions aimed at overcoming specific challenges.” Source: Richard Rumelt HBR article: https://lnkd.in/ekNkx5hb

We're teaming up with our friends at Demand Metric to conduct a follow-up study on the current state of Pipeline Growth to better understand what today's B2B landscape looks like and how it is shifting. Contribute to our research by taking the survey and we'll provide you with a copy of the full report!   Take the survey 👉 : https://lnkd.in/gjEmMh5Z

Upcoming AMA Virtual Training! Growth Marketing Strategies Workshop 📅: June 20, 2024 | 10:00 a.m. - 12:00 p.m. CT ✍: John Follett, Co-Founder of Demand Metric #VirtualTraining #ProductPositioning #OnlineLearning #ContinuedLearning #MarketingTraining

Outreach is working incredibly well on LinkedIn right now with these 5 things 1. Build a brand - Personal, not “corporate” - Even salespeople should do it - Ghosts are scary for a reason 👻 2. Don’t pitch in outreach - Slow is fast with people - Stop following LinkedIn gurus - Be helpful in the DM’s 3. Limit automation - Connection requests are fine - Automating DM’s is dangerous - Let your content do the selling 4. Respect people - People remember how you make them feel - Trust and credibility for the long game - Give, give, give (not Jab, jab, jab) 5. Keep going - Consistency matters - Work on outreach daily - Visibility generates leads In short, I believe the way to win here is with the following strategies: - Build a brand - Don’t pitch in outreach - Limit automation - Respect people - Keep going What’d I miss? PS - I built this list by doing many things above the wrong way.

I launched a new offer and went $0 to $1.1M in sales in 90 days. If you would like to learn how I did it, comment below or message me and I'll share a case study of EXACTLY how it did it. Full tear down, under the hood of the entire process.

Founder: Why should we invest in content marketing? Me: Here are the 5 main reasons: 1. Buyers love content to make decisions 2. Content gives short and long term results 3. Content helps across the whole buying journey 4. Content increases performance of outbound and ads And for the 5th one, most founders ask: - What is our strategy? - What content should we create? - What formats or channels should we use? And dozens of legitimate questions left without answers. That's why I released my content marketing course yesterday. It helps B2B businesses install content as a revenue channel, so: 5. It’s now easier to launch your B2B Content Strategy with my course (Access the launch offer: https://bit.ly/3wUUKH7) Founder: Sounds good. What should we do first? Me: Start from your content strategy: 1. Always start from your audience problems 2. Collect the rights qualitative insights 3. Understand their buying journeys 4. Choose your desired positioning 5. Install your messaging strategy 6. Define a POV and arch enemy 7. Create your content pillars → You learn HOW to do those 7 steps in the module 1 of the course. PS: If you want to receive the course program first, or have any questions, tell me.