2025 sales planning season right around the corner 😅 -- Don't be the person in this meme. Sign up for our new event series on data-driven strategies for territory and quota design, and learn the latest sales comp plan design best practices https://lnkd.in/e6kWzCW2
Forma.ai
Software Development
Toronto, Ontario 12,844 followers
The AI-Powered Sales Compensation Software for Enterprise
About us
Forma.ai is the world’s first sales compensation solution driven by a collective data model. We enable organizations to design, execute, and optimize their sales compensation strategy within a single platform.
- Website
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https://www.forma.ai
External link for Forma.ai
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Sales Compensation and Sales Performance Management
Locations
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Primary
1 Yonge St
Toronto, Ontario M5E 1E5, CA
Employees at Forma.ai
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Eric Lucas
Enterprise Sales Executive | Digital Transformation | SaaS | Automation | Data |ERP
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Andy McLoughlin
Managing Partner at Uncork Capital. Investing in seed-stage B2B software startups
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Dmitri Mikhnevitch
CTO at Forma.ai
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Peter Blanchard
Growth Leader @ Forma.ai | Ex-McKinsey | JD/MBA/BEng
Updates
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With limited budget to allocate to spiffs, you need to have a strategic seat at the table when ideas for this type of incentive are considered. This to not only evaluate the proposed ROI and relevance, but also ensure administration or sales operations are considered early. As Christina Straggas, Head of Global Sales Compensation at Equinix, shared with us, you'll always be faced with competing priorities, so it's best to get clear with stakeholders about the standards you have for when you'll run a spiff, how many you run at a given time, and how long they run for. This way you can determine what will drive the biggest impact for your business rather than implementing something ineffective or distracting. Do you have any rules of thumb when it comes to #spiffs at your organization? Let's hear them below 📣 For more best practices, check out the full post here: https://frma.ai/3YJQqGF
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Sales rep watching leadership roll out a new comp plan with higher quotas than last year after only 20% of the team hit OTE -- Sales ops folks! Join our 2025 Sales Planning Masterclass to learn about data-driven territory and quota planning: https://lnkd.in/e6kWzCW2
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13 jobs in sales compensation you can apply to RIGHT NOW 👀 Director, Commissions Transformation and Systems @ Thomson Reuters – https://frma.ai/3Xe7FPb Head of Sales Compensation @ FIS – https://frma.ai/3YSTbW4 Principal Sales Comp Design & Strategy, Sales Compensation Strategy @ Amazon Web Services (AWS) – https://shorturl.at/1d3cA Sales Compensation Payments Lead @ Stripe – https://shorturl.at/qS2AS Sales Compensation Manager @ New Relic – https://frma.ai/3z0YqIC Sales Compensation Implementation Manager @ Microsoft – https://frma.ai/4cwWPbv Program Manager - Sales Compensation @ PayPal – https://frma.ai/3WOyW9e Sales Compensation Analyst @ Miro – https://frma.ai/4cxwDgF Senior Manager Sales Compensation and Analytics @ Abbott – https://frma.ai/3MeqwTI Sales Commissions Manager, Strategic Finance @ Reddit, Inc. – https://frma.ai/3YYBRir Senior Sales Compensation Manager @ Olo – https://frma.ai/3WWBB0X Sales Compensation Manager @ Cohere – https://frma.ai/4dybPXU Senior Sales Compensation Manager @ Prove – https://frma.ai/3X3JcLg
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Congratulations to Katie Dickinson, the lucky winner of our $1,000 PTO gift card! We’re excited to help you make your dream trip a reality! As #SalesComp24 comes to a close, we’re grateful for the opportunity to connect with so many incredible professionals, deepening existing relationships and building new ones. A big thank you to WorldatWork for hosting such an amazing event!
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A spiff might be one of the most effective tools your disposal as a sales compensation leader, but you need to wield them carefully... When spiffs are set up too hastily, communicated too early, or a myriad other problems—they simply won't move the needle despite all the upfront effort to administer them in the first place. In this clip, Christina Straggas, Head of Global Sales Compensation at Equinix shares how she recommends thinking about spiffs for various roles, and offers a rule of thumb for how much of your general comp budget to allocate total. For more practical takeaways from our experts, catch this session (and four others!) on-demand here: https://frma.ai/4dLz1S3
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Kyle Webster was on fire at #SalesComp24 today! The challenge of accurately budgeting sales compensation spend is no match for Kyle’s step-by-step guide on building a Monte Carlo Simulation. Backing decisions with hard data will not only boost your confidence in your decision making, but also strengthen stakeholder trust. If you couldn’t catch the session, be sure to connect with Kyle before this WorldatWork conference wraps up, or reach out to our team! https://frma.ai/46Wy8nn
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Had an incredible dinner last night with some of the brightest minds at #SalesComp24! We’re always eager to connect with leaders who are driving innovation and pushing the boundaries in sales compensation and revenue operations. The conversation was rich with insights and good humor, and it’s clear that our shared passion for transforming sales comp is stronger than ever. Grateful for the opportunity to collaborate and learn from such a talented group of professionals- and to share some fantastic food while we do so! Looking forward to continuing these conversations and turning ideas into action! #SalesComp24 by WorldatWork
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"It would take weeks to formulate the report that we'd need to track the [sales] contest." Luxury menswear brand Harry Rosen used to struggle with the cumbersome deployment of sales incentives and contests for directing impactful activity across their sales force. A vendor would present an opportunity for a sales contest, but setting up the parameters for deployment and tracking in a bespoke, homegrown commissions solution wasn't scaling with the business. That's when Alan Whitfield and team sought out a full-stack SPM. Something to unite sales planning and execution. And it's been a game changer. Today, sales contest reports can be planned and rolled out in just days. See how Harry Rosen transformed SPM with us here: https://frma.ai/3yImuQq #SalesPerformanceManagement #IncentiveCompensation
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We’re excited to be at #SalesComp24 with WorldatWork! Visit us at our booth for a chance to win a pre-paid Visa worth $1000 to apply to your paid time off! Every attendee will find a golden ticket in their hotel room tonight (along with a tasty treat from us) which gives you one entry into the prize draw. Want to increase your odds? Stop by and chat with our team anytime during the conference to earn extra entries! We’re also looking forward to Kyle Webster's talk on Tuesday 1pm in Imperial Room B, on sales comp budgeting and using Monte-Carlo simulation. We can’t wait to meet you and hear about your dream PTO plans! See you at the booth!