IPG Mediabrands Canada

Ready to revolutionize your non-endemic brand strategy? Our latest whitepaper has landed!   Blind Spots III dives deep into the untapped potential of Retail Media for non-endemic brands. The third installment in the Blind Spots series showcases game-changing strategies to harness consumer data, drive results with innovative ad formats, anticipate shopper need-states, and reach qualified audiences.   If you're looking to optimize your strategy, Blind Spots III is your roadmap to Retail Media success. Don't let this opportunity pass -- download our whitepaper now and transform your marketing approach: https://bit.ly/3WhiG1x #RetailMedia

In the days leading up to #UMImpactDay, our annual day of giving back, our leaders from around the world are sharing their thoughts on this beloved tradition and providing insight into what their markets are planning for this year's volunteer activities. First up: Ben Seaton, CEO, UM Canada. #UMBetterWorld 

MAGNA Media Trials and Uber explore how advertisers can leverage tablet ads in their latest study, "Inside a Rideshare: The Tablet Ads Opportunity." 🚗 According to the study, many riders see ads as an enhancement to their ride, making the overall ride more entertaining and enjoyable! From personal tasks to leisure travel, ads in a rideshare resonate with all riders. Read more on how to enhance a rider's experience here: https://lnkd.in/dZq7NuzJ

Extra Extra, read all about it 📰! Karel Wegert, CEO of Media Experts, chats with Media in Canada about his impactful first year in the role, the agency’s evolving market position, and updated brand. "We needed to evolve, to reassess, restate our position in the market, and what makes us unique as an agency,” says Karel. “When we step back to really look at what our clients are trying to do, whether it’s a local brand or a brand trying to break through in the Canadian market, ultimately, they are trying to win in the Canadian market. It takes a deep understanding of this market to do that." Read the full story in Media in Canada: https://lnkd.in/eiRRgSMW. ----- Annonce spéciale 📰 ! Karel Wegert discute avec Media in Canada de sa première année marquante en tant que PDG, de la position évolutive de l'agence sur le marché et de la nouvelle image de marque. "Nous devions évoluer, réévaluer, redéfinir notre position sur le marché, et ce qui nous rend uniques en tant qu'agence,” dit Karel. “Quand nous prenons du recul pour vraiment comprendre ce que nos clients essaient de faire, que ce soit une marque locale ou une marque essayant de percer sur le marché canadien, en fin de compte, ils essaient de réussir sur le marché canadien. Cela demande une compréhension profonde de ce marché." Lisez l'histoire complète dans Media in Canada:https://lnkd.in/eiRRgSMW.

Behold the IPG Ballers! They are the first winners at the inaugural AdClub of Toronto's Basketball Series and, by dint of skill, tenacity, and pure baller brawn and bravado, they vanquished the CarGurus Mustangs last night. Will they reign supreme? Come to the Stackt Market in Toronto next Wednesday night to find out. As well, given that IPG has TWO teams, there was a lot of smack-talk about when these teams will face-off - could a "civil war" be brewing?! Jeric B., David Nolet, and Sotero B. - thank you for shedding blood, sweat, and in Sotero's case, cartilage, to bring this Wednesday night summer event to life. Simpli.fi, CarGurus, DoubleVerify, Cineplex Media, Tik Tok, OMD Worldwide, Bulletin, and IPG Mediabrands - endless thanks for sponsoring teams. You'll be pleased to know that your teams played brilliantly - I was SO impressed by the number of feints and nothing-but-net three pointers - and that in sponsoring them, you've immeasurably helped NABS Canada and the Ad Club student scholarship program. P.S. Look at Alex Blair - if I were IPG Team 1, I'd be intimidated. The man just oozes full court domination!