Jonathan Kampen

Your online course students shouldn't have to struggle to make sense of what they're learning. If they find themselves needing to re-watch and re-read through your lessons in order to understand them, frustration is bound to follow. In fact, the likelihood that they both stick around AND successfully apply the material is going to drop off SIGNIFICANTLY. Ensuring your content is clear, concise, and consistent will remove the need for 'deciphering' and enable your students to.. 1) Have an enjoyable course experience.. 2) Meaningfully internalize the content, and.. 3) ACTUALLY get the results they're looking for.. WITHOUT the frustration. *** Hey, I'm Jonathan - your online course consultant! I help coaches create high-quality courses and high-converting sales funnels to multiply their impact in the world. Interested? Send me a DM and let's chat! #CoachingBusiness #OnlineCourses #CourseCreation

Does your course experience kick off with the same energy as your marketing? When your course students launch into the experience confident in their purchase, their overall motivation and engagement increase significantly. As they proceed through the course, you'll want to make sure your content highlights: --> The value of what you're teaching.. --> The outcomes your past students/clients have accomplished.. --> The results they'll be able to achieve if they put everything you teach into practice.. Including these strategic elements makes success more tangible for your students and reinforces their belief in your course. (Belief is a one of the strongest drivers of action) It also greatly reduces the likelihood of 'buyer's remorse' (aka drop off, complaints, or refund requests at <10% completion) If you want your students to engage deeply with your material - with a sense of purpose and excitement - make sure to reinforce their buying decision throughout their time with your course. *** Hey, I'm Jonathan - your online course consultant! 'Reinforcing the buying decision' is just one of many items I check for during my Online Course Audit service. If you're interested in having me review your course and provide you with a roadmap to take it to the next level, send me a message and let's chat! #CoachingBusiness #OnlineCourses #StudentExperience

Success with online courses is all about results. A major piece of this is getting clear on the outcomes you want your students to achieve at each step along the way. The earlier you're able to do this in the creation process, the better. Once you know your outcomes, you can much more effectively design your content around them. This is true at the 'overall course', 'module', and 'lesson' levels: --> If the content doesn't serve the outcomes of that section, it belongs somewhere else. (Often outside the course completely.) Not only does this 'outcomes-first' approach prevent 'fluff' from sneaking in and slowing your course students down, but.. A focused course also dramatically increases the likelihood they achieve the high-impact results they signed up for (the true measure of the success of your course). *** Want help creating a high-quality online course that gets your students RESULTS? Check out my website to learn more (link in the comments below). #CoachingBusiness #OnlineCourses #CourseCreation

Overcoming objections isn't only important when SELLING your courses and coaching programs.. Your material must also address and overcome the objections your customers face AS THEY PROGRESS THROUGH IT. If you notice your coaching clients or course students hitting a wall - or deciding to do things 'their own way' - it might be because they don't fully understand why they should follow your guidance.. To maximize customer success, you need to continuously persuade them to take the correct action. This involves: 1) Clearly explaining the reasoning behind your methods.. 2) Demonstrating the benefits of your approach, and.. 3) Providing examples of success. Proactively addressing potential objections and reinforcing the value of your instructions helps your clients overcome doubts and remain motivated. By ensuring your customers understand and believe in the steps you're asking them to take, you'll pave the way for their success and enhance the overall effectiveness of your programs. #Coaching #CoachingBusiness #OnlineCourses #StudentSuccess

A free mini-course can be a great lead magnet for your coaching business.. But it can go ONE of TWO ways after prospective clients sign up: Scenario 1) They have a positive experience that makes them want to take the next step with you. Scenario 2) They have a negative experience that actually puts them off from working with you. If your mini-course is well-designed, it can be one of the best ways to convert leads into paying clients. If it's poorly designed.. it would be better for you not to have it (this is true for every type of lead magnet). Here are 3 keys to success with mini-course lead magnets: 1) SCOPE: Choose a scope that your ideal clients care about, that bridges the gap to your paid offers by cementing a belief inside them that you can help them achieve their goals. 2) CONTENT: Ensure your content is engaging, valuable, and actionable. Provide clear and concise lessons that address specific pain points and offer practical solutions. 3) OUTCOMES: By the end of the mini-course, your prospects should know, like, trust - and VALUE - you (as an authority) and your paid offers. Have you ever been put off by a weak lead magnet? Share your story in the comments below. *** If you want help creating or improving your own mini-course lead magnet, I'll help you do it right. We'll identify the scope, content, outcomes, and more to establish the know, like, trust - and VALUE - factor so your prospects are eager to take the next step with you and your business. DM me to learn more. #Coaching #CoachingBusiness #OnlineCourses #LeadGeneration