Kavalsia

Hey there, if you're using Meta and Google, you should really know about filters. They're like your secret time-saving tool. Let me break it down in a simple way: Google: - For campaigns, you can use filters like "Campaign name contains" to see specific types of campaigns. Let's say you only want to check your brand campaigns; this filter helps you do that. - "Impressions less than" is handy for finding keywords that aren't doing so great. If they've had very few impressions, like under 100 in a few months, consider turning them off. - "Quality score less than" helps you find keywords that might need some changes, like moving them to a different ad group or creating new ads for them. Meta: - If you want to quickly find certain ads, use filters like "Ad name contains." For example, if you want to check all your Black Friday ads, just type "BFCM" in there. - Filters can also help you figure out which ads are performing well or not so well. Look at "Cost per result (ad)" to find the winners and losers. - If you want to spot rejected ads and errors, "Ad delivery" is your go-to filter. You can mix and match these filters to dig even deeper into your data. So, don't sleep on filters – they're super useful! #smartmarketing #filters #metaads #googleads

Power of #hashtagstrategy in 2024

Mastering Meta Ads for Different Funnel Stages In the fast-paced world of digital marketing, Meta Ads play a crucial role in guiding potential customers through various stages of the sales journey. To engage effectively and drive results, it's essential to tailor your ad content to match each stage. Whether you're aiming to create awareness, nurture leads, or prompt action, here are some creative strategies for every step. 👉 Top of Funnel (TOFU): Educate Your Audience At the beginning of the journey, your goal is to grab attention and educate. Try these simple strategies: Educational Videos: Share user-generated videos to inform and inspire. Storytelling: Connect through storytelling about your journey and problem-solving. Before/After Visuals: Showcase transformation to illustrate your product's value. Studio Quality: Invest in high-quality videos to explain your offerings. Problem-Solution: Address common issues and highlight your solution. Comparison: Show why your product is better than the competition. Guarantees: Offer peace of mind with guarantees. Intro Offers: Tempt your audience with special introductory deals. 👉 Middle of Funnel (MOFU): Showcase Your Offer As prospects explore further, they need details about your offerings. Use these tactics: Product Demonstrations: Have satisfied customers showcase your product. Benefits Highlight: Spell out the advantages of choosing your solution. Customer Reviews: Use user testimonials to spotlight positive experiences. Price Comparisons: Show your cost-effectiveness or added value. Carousel Ads: Display various product features or options. Review Highlights: Share glowing reviews and ratings. 👉Bottom of Funnel (BOFU): Seal the Deal At the end of the journey, it's time to prompt action and create urgency: Urgency: Highlight limited-time offers or flash sales to push for immediate action. Call to Action: Use bold, eye-catching text to nudge your audience. Customer Trust: Reinforce trust with more user testimonials. Align your Meta Ads strategy with your marketing funnel, crafting content that educates, showcases, and urges action. #funnelstrategy #advertisingtips #storytelling #customersuccess #marketingfunnel #conversionstrategies #brandstorytelling #adcreative

Big News on YouTube Ads! 📢 YouTube channel owners will no longer call the shots on the ads featured in their videos. 👀 What's the scoop? Here's the lowdown 👇 In the past, YouTube let channel owners: Decide the types of ads Choose where the ads show up They also strongly recommended: Non-skippable ads Mid-roll ads Why? More non-skippable ads mean more revenue for YouTube through 'cost per view' from advertisers. So, more non-skippable ads leave viewers with two options: 1- sit through the ad, 2- click away from the video they're watching. Now, you might be thinking, "I'm not a YouTube channel owner, why does this matter to me?" Well, it could impact two important advertiser metrics. 1️⃣ Cost per view : CPV for non-skippable ads might drop due to more available placements. 2️⃣ Engagement rates: Viewers are now more likely to watch the whole ad in a non-skippable mid-roll spot if they're engaged with the video. What's the takeaway and your next move? These changes open up new possibilities for advertisers! Higher engagement rates for non-skippable ads. Likely lower CPVs. So, seize the moment and start testing non-skippable ads to your remarketing audiences. Remember, these audiences have the best shot at conversions, and Q4 is the prime time for conversions. Get experimenting with those non-skippable ads! #YouTubeads #digitalmarketing #adstrategy

If you're not sure about ecomm_pagetype, ecomm_prodid, or ecomm_totalvalue, you might be wasting money. These are essential for running effective #remarketing ads. To check if you're collecting them, follow these steps: - Go to the "Shared library" section. - Click on "Audience Manager." - Next, go to "Data Sources." - Then, click on the lists you're using. There, you'll see what data you're gathering. Check the 'hits' to ensure it's actually happening. Now, pay attention: compare the IDs you collect with the IDs in Merchant Center. If they don't match, Google can't connect them. If they don't match, you've got three options: - Adjust the IDs in the events where you send the data. - Change the ID in Merchant Center (but be careful, you'll lose existing data). - Use g:display_ads_id in your product feed to fix it easily. Now, you're all set to run a successful remarketing campaign!

Post-purchase surveys reveal vital info for E-commerce Brands: - Where customers find you - When they first heard about you - Gift purchases? - Competing brands - Desired products Use this data to: - Optimize marketing spend - Maximize ROI - Boost conversions It's not complicated: (Survey results % * revenue) / ad spend. My experience: More spend on acquiring channels = Better results. Remember, it's just one piece of the puzzle. Use top-of-funnel sources, platform metrics, and third-party data for smart budget decisions. #digitalmarketingstrategy #data #surveys #roi #branding #DTC #ecommercebusiness

When you're using AI and automation for your Meta campaigns, it's truly normal for some people to feel skeptical. However, what I've observed is that AI-powered campaigns often outperform manual ones in the long term. This is because they encourage us to think more creatively about our audience targeting and ad creation. If you're seeing significant improvements in your results after transitioning to AI-driven solutions like Advantage(+), it may indicate that you were previously tinkering with too many buttons. While it might seem like a good idea to tinker with all these settings (As Bram Van mentioned in his most recent post), it can actually hinder your campaign's performance. For advertisers who were already thinking beyond traditional audience profiles and isolated marketing funnels, the adoption of AI-powered solutions doesn't typically result in a dramatic difference in outcomes. This is because they were already providing valuable data to the AI, and that's precisely what AI and Advantage(+) thrive on – making the most of the information you have. #professionalsuccess #aimarketing #digitaladvertising #marketingstrategies