Maguire Marketing Group

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I'm thrilled to present my signature talk "From Corporate to Consulting in 90 days" for The CPA Toronto Accounting Group and TheGAAP.net. The event is sponsored by Jeffrey Gregory of Desjardins Financial Security Investments Inc. and hosted by Paul Calleri, FCPA, FCMA. Join us Tuesday, May 14th, 7pm for this relaxed event at Willie Stouts Pub and Grill. Why join us for this talk? Join us for an eye-opening event that will reshape your approach to professional success in 2024. Gone are the days when being a skilled CPA or practitioner sufficed. You must now establish relevance, position yourself as a thought leader, and captivate with a compelling narrative that reflects your personal and business brand. Your online footprint must not only impress but resonate powerfully, distinguishing you in a sea of professionals. Moreover, the corporate world is undergoing seismic shifts. Downsizing, rapid technological advancements (think AI or Die), and macroeconomic changes are leading to mass exodus from corporate roles. Many seasoned practitioners are either retiring or being nudged out. The time to ensure you have (or appear to have) a consulting practice is now. Every senior professional should be ready to pivot. With the rise of gig economies, fractional roles, and side hustles, proactive readiness is key. Don't wait for change to dictate your future; embrace it now. Discover how to transition from corporate to consulting in just 90 days. You can register here: https://lnkd.in/gJFRtVV5 or reach out to Paul Calleri, FCPA, FCMA directly.

This! When every one know thier role and thier value. Magic happens.

Picture this: a tech startup founder approaches me, seeking guidance in sales. My initial reaction? Laughter. Not because the request was absurd, but because it struck a chord of irony. You see, while I excel in marketing, sales has never been my forte. Ok, I suck at it. Instead of scrambling to close deals, I rely on a different strategy—one rooted in authenticity and trust (mostly out of complete neccesity). I lean on testimonials and referrals, letting the success stories speak for themselves. In fact, my most visited webpage is kind of a testament to the impact of my marketing prowess: https://lnkd.in/g5MxEqXb But here's the twist: my lack of prowess in sales doesn't equate to a lack of appreciation for its importance. Quite the contrary. Surrounded by some of the industry's finest sales professionals, I've come to understand the symbiotic relationship between marketing and sales. In my eyes, marketing lays the groundwork for sales triumphs. It's the cornerstone upon which successful businesses are built. So, while I may not be your go-to for closing deals, I'm your secret weapon for crafting compelling narratives, building brand loyalty, and driving meaningful engagement. Also, this story is real and she gave me my laugh for the day ;) #MarketingMatters #BusinessGrowth #BrandBuilding #SalesSuccess

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This article touches on something very important to me - TRUST and feeling SAFE with your peers. I’m noticing a trend of scarcity and stress in the tech industry. I hope as macro economic factors shift, this trend dies down. What do you think? https://lnkd.in/gyPNipU6

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