Mavuus

𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗕𝗼𝗼𝗸 𝗖𝗹𝘂𝗯! 📚 Be part of a community that reads, learns, and leads together. As busy marketing leaders, finding time to read can be challenging amidst managing teams and tackling daily tasks. However, continuous learning is essential to stay updated with the latest industry insights, innovative strategies, and inspiring stories from renowned marketing experts. 𝗪𝗵𝘆 𝗝𝗼𝗶𝗻 𝗨𝘀? Once a month, we delve into a top marketing book curated from our Mavuus list. Enhance your skills, share insights, and connect with fellow leaders passionate about marketing excellence. Together, we read, learn, and hold each other accountable for implementing new strategies into our work. 𝗢𝘂𝗿 𝗙𝗶𝗿𝘀𝘁 𝟱 𝗕𝗼𝗼𝗸𝘀: ➞ The Next CMO: A Guide to Operational Marketing Excellence by Peter Mahoney, Scott Todaro, Dan Faulkner ➞ Sales Pitch: How to Craft a Story to Stand Out and Win by April Dunford ➞ Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days by Shiv Narayanan ➞ This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin ➞ Niche Down: How To Become Legendary By Being Different by Christopher Lochhead, Heather Clancy, Hal Elrod 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗧𝘂𝗿𝗻 𝘁𝗵𝗲 𝗣𝗮𝗴𝗲? Join us on September 24 to discuss the first few chapters of "The Next CMO: A Guide to Operational Marketing Excellence" by Peter Mahoney, Scott Todaro, and Dan Faulkner. You will also be invited to a dedicated slack channel where we can start reflecting and checking in with each other. RSVP via this link: https://lnkd.in/d249tWvn to opt in and start reading today! #MarketingLeaders #BookClub #Mavuus #MavuusBookClub #CMO

𝗪𝗵𝗮𝘁 𝗗𝗼 𝗖𝗙𝗢𝘀 𝗘𝘅𝗽𝗲𝗰𝘁 𝗳𝗿𝗼𝗺 𝗖𝗠𝗢𝘀? 💼 In our latest CoffeeChat, Jonathan Denbok shared three crucial expectations that CFOs have from CMOs to strengthen their partnership: 📊 𝗖𝗹𝗲𝗮𝗿 𝗥𝗢𝗜 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁: CFOs expect CMOs to provide transparent and clear measurements of Return on Investment (ROI). It’s all about driving the right returns for the business, ensuring that every marketing dollar is well spent. 💰 𝗕𝘂𝗱𝗴𝗲𝘁 𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲: CMOs must demonstrate strict budget discipline—are you sticking to the budget while staying flexible to adapt to changing business needs? It’s essential to pivot when necessary, ensuring that spending aligns with business objectives without rigidly sticking to the original plan. 🤝 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: Successful CFO-CMO relationships thrive when marketing strategies are tightly aligned with broader business objectives. This alignment not only builds trust but also ensures that marketing efforts contribute directly to the company’s overall success. However, as Jonathan highlighted, the partnership is a two-way street. CMOs should have expectations of their CFOs too, particularly around transparency—CMOs need a clear view of the company’s financial situation and future plans to drive informed marketing decisions. ✅ Catch the full discussion on Mavuus and discover how to elevate your CFO-CMO relationship! 🎥 Link for the CoffeeChat: https://lnkd.in/dTWCCutV #cmo #cfo #cmoinsights #cmocforelationship #MavuusCoffeeChat #Mavuus

🚀 NEW: Introducing the CMO Mastermind by Mavuus 🚀 Struggling with a tough marketing challenge? You’re not alone. Join a select group of senior marketing leaders in our exclusive mastermind series—designed to help you tackle your biggest issues with the support of those who truly understand. Here’s how it works: • Engage with a select group of 6-8 senior marketing leaders once a month for six months. • Dive deep into 2 or 3 cases shared by group members at each session - an up-at-night dilemma, question, concern or idea. • Bring your toughest marketing issue to the table and the group helps you solve it. • You'll get advice from those who understand your world because they live it, too. • Enjoy a safe space with no recordings, no random AI assistants—just honest, face-to-face conversations. Interested? Bring your challenge, and let’s solve it—together! 📌 Join the waitlist via the link in the comments. We’ll make sure you’re among the first to know when a spot opens up! #CMO #MarketingLeader #Mastermind #MarketingInsights #MarketingLeadership

Reflecting on last week's insightful 'CMO and CFO Relationship' discussion! 🌟 Here are some key highlights that stood out: 💡 Positioning marketing as a ‘value generator’ vs a ‘cost center’ is a good mentality to adopt when trying to strengthen the marketing / finance dynamic 💡 Partnering with finance when developing and building out your reporting infrastructure - who knows numbers and reporting better than finance? 💡 When negotiating a budget, presenting 3 different scenarios is a great tactic - it’s less about ‘asking for more money, it’s all about ‘ROI’. There was so much more shared by Benjamin Dorr, Jonathan Denbok, Matan Hazanov and Dariusz Paczuski. Recording link in the comments. #cmos #cmoinsights #cmocforelationship #MavuusCoffeeChat #Mavuus

✨ What’s the first impression your LinkedIn profile makes? If it's not telling your story and showcasing your value, you might be missing out on your next big opportunity. As Erica Seidel says, “You want to be findable.” Search professionals rely heavily on LinkedIn to discover top talent. Erica spends hours combing through profiles to find the perfect fit for high-level roles. But—your profile needs to tell your story. If you’ve scaled a business from $50M to $100M or have specialized experience, make sure it's front and center. 💼 Your LinkedIn profile is more than just a resume; it's the gateway to your next big role. 🚀 Ready to stand out and secure that CMO position? Catch the full conversation on-demand via this link: https://lnkd.in/dR5yR63H and let’s make sure you’re unmissable! #CareerGrowth #LinkedInTips #CMO #Mavuus #CoffeeChats

Explore 10 effective, no-cost marketing strategies that can drive growth for your early-stage company. From targeting your Ideal Customer Profile to leveraging online communities and running webinars, these tips will help you build momentum without spending a dime💰 #MarketingStrategy #GrowthHacking #MarketingTips #Mavuus

Is the CMO-CFO relationship important in your organization? Many CMOs struggle to connect with CFOs, but learning the language of finance can make all the difference! Join us for a Mavuus Coffee Chat with Benjamin Dorr, Jonathan Denbok, Matan Hazanov and Dariusz Paczuski on Thursday, August 22 at 1pm ET to learn all about Marketing and Finance duo - critical metrics, resource allocation frameworks, winning growth strategies and much more!! 💫 During these 60-minutes you will: - Hear the most common expectations that CFO have for their marketing counterparts. - Learn about the different approaches on how to brush up your finance skills (and talk). - Discover various strategies on how to create synergies with those finance leaders. - Explore the list of the most critical metrics that CFO are accountable for and actually care about. - Learn how to talk about branding, marketing ROI and overall impact in finance terms. - Finally, hear from your peer executives on the strategies they implemented to strengthen that couple dynamic. Don't miss this opportunity to become a stronger asset to your organization. See you there! ✨ You can RSVP via this link: https://lnkd.in/gF3FecZa #CFOInsights #CMOLeadership #MarketingStrategy #CoffeeChat #Mavuus

Looking for your next CMO role? Special thanks to our Coffee Chat panels Daniel Incandela, Mike Marks, and Erica Seidel for providing us with some golden rules to navigate the CMO job market: 🌟 The 10 Commandments of CMO Job Searching 🌟 1️⃣ Thou shalt leverage thy network: Keep colleagues, former bosses, and recruiters updated. 2️⃣ Thou shalt optimize thy profile: Highlight thy achievements on LinkedIn. 3️⃣ Thou shalt treat job search as a campaign: Showcase thy expertise through targeted content. 4️⃣ Thou shalt focus on happiness: Seek roles that align with thy passions and strengths. 5️⃣ Thou shalt prepare for rigorous interviews: Prove thou can meet high expectations. 6️⃣ Thou shalt demonstrate financial acumen: Understand and speak the language of CFOs and investors. 7️⃣ Thou shalt stand out creatively: Try unique approaches like targeted search terms. 8️⃣ Thou shalt consider fractional roles: These can showcase thy skills on a trial basis. 9️⃣ Thou shalt ask the right questions: Show strategic thinking and assess company fit. 🔟 Thou shalt stay resilient: Take breaks to recharge and find the right fit. 🔗 Watch our Coffee Chat on “Landing Your Next CMO Gig” on-demand here: https://lnkd.in/dR5yR63H #CMOJobs #ExecutiveSearch #JobSearchTips #CoffeeChat #Mavuus

𝗛𝗼𝘄 𝗰𝗮𝗻 𝘄𝗲 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲? In our Coffee Chat on Marketing ROI, Imraan Hassam, VP of Marketing at Vencora got us thinking about pipeline velocity. Here’s what it involves: ▪️Number of qualified opportunities (present metric) ▪️Total contract value (historical metric) ▪️Average deal size (historical metric) ▪️Win rate ▪️Sales cycle length But instead of just tracking it, strategize around it. Ask yourself: ▪️Can we boost our win rate with better targeting? ▪️Can we upsell to increase contract value? ▪️What tactics can decrease our sales cycle? Optimizing just one of these factors can skyrocket our pipeline velocity and get more 💰 through the door, faster. Got any success stories on optimizing these metrics? Share them with us! 📌 Catch the replay of our Marketing ROI Coffee Chat via this link: https://lnkd.in/dcxeCAF9

🌟 𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄? 𝟴𝟬% 𝗼𝗳 𝗖𝗠𝗢𝘀 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗔𝗜 𝘄𝗶𝗹𝗹 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗯𝘂𝘁 𝗼𝗻𝗹𝘆 𝟮𝟬% 𝗳𝗲𝗲𝗹 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗶𝘁! 🔹 As AI continues to transform the marketing landscape, keeping up with the latest innovations can be challenging. But fear not, CMOs! Staying ahead is easier than you think. Here’s how: 1️⃣ Invest in AI Education: Enroll in courses focused on AI in marketing, such as Coursera's "AI For Everyone" or Harvard's "Digital Marketing Strategy." Knowledge is power! 🎓 2️⃣ Adopt AI-Driven Tools: Use platforms like Jasper AI for content creation, Surfer SEO for optimizing content, and ChatGPT for customer engagement. These tools can boost efficiency and personalization. ⚙️ 3️⃣ Build an AI-Centric Team: Recruit data scientists and AI specialists, or upskill your current team. Collaborating with tech experts will help you implement AI strategies effectively. 🧠 4️⃣ Start with Pilot Projects: Experiment with AI initiatives on a smaller scale, such as predictive analytics for customer behavior or chatbots for customer service. Measure results and scale successful projects. 🔍 5️⃣ Stay Connected with Industry Trends: Follow thought leaders on LinkedIn, subscribe to AI and marketing newsletters, and attend industry events. Staying informed will keep you at the forefront of AI advancements. 📲 🚀 Ready to elevate your marketing game? Let's make AI work for us! ........... 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝘁𝗵𝗶𝘀 𝘁𝗼𝗽𝗶𝗰? We have a CoffeeChat dedicated to it! Our speakers discussed how CMOs can leverage AI to build strategies, identify gaps and improve marketing plans. Watch it on-demand via this link: https://lnkd.in/dgsAnA62