Blume

I'm excited to share that Blume is hiring a Social Media Video Strategist and Producer! This role is a fantastic opportunity to work closely with us to bring our brand's story to life through innovative and impactful video content. If you or someone you know is passionate about creating engaging social media content, we'd love to hear from you!

Our new Sunburst Mineral SPF that we can't seem to keep in stock has also been getting rave reviews in the press. Love this piece especially - "One reviewer shared that this is the best sunscreen they’ve ever tried, noting that they go out “without wearing any makeup” because this has a “blurring effect” that makes them “feel so confident.” Another shopper said they’re “so impressed with all Blume products.” They love that this melts “right into skin without leaving any white cast” while still leaving behind “a dewy glow.” It was important to our team to create Mineral SPF 50 that was formulated specially for acne-prone skin, and Sunburst is all of that and more. https://lnkd.in/gJfysG6r

I'm thrilled to share that Blume has been named a finalist for Best Breakthrough Product - Tweens in the 2024 BeautyMatter NEXT Awards for our amazing Meltdown Gel Cream! "We are looking for the most brilliant brands, service providers, suppliers, and people pushing the limits of creativity and possibilities to build what’s next in beauty," said Kelly Kovack, Founder and CEO of BeautyMatter on the awards. Why is Gel Cream so innovative? 🩵 Oil Free Gel Cream for Acne Prone Skin 🩵 Clinically proven to hydrate skin for 72 hours, even after washing your face 🩵 Packed with barrier building Ceramides and 12+ Amino Acids 🩵 Niacinamide, Licorice Root & Centella Asiatica work to even, calm, and brighten skin 🩵 Blue light protection & a beautiful blue natural hue to the formula 🩵 Fragrance Free but naturally has a delicious cotton candy scent to spark extra joy 🩵 In an airless pump (30% PCR) to ensure germs stay out - yes we thought of EVERYTHING. Under $35 because a great moisturizer should and can be accessible! The Stuff of Dreams 100% of people said gel cream left their skin feeling hydrated 100% of people said gel cream left their skin feeling moisturized 100% of people said they like gel cream as an every day moisturizer 93% of people said this product did not make them breakout 100% of people said this product absorbed into their skin 100% of people said they would recommend this to a friend 86% of people said their skin felt softer after using this product This honor reflects our commitment to pushing the boundaries of innovation, excellence, and leadership in the beauty industry. The BeautyMatter NEXT Awards spotlight companies that are setting new standards and shaping the future, from major multinationals to fast-growing indie brands, and from suppliers to service providers. It’s all about recognizing everyone who plays a part in bringing beauty products and services to life for consumers worldwide. Our application was carefully evaluated by industry leaders who focused on relevancy, impact, and innovation. This year's shortlist showcases a wide range of talent and groundbreaking advancements in the beauty sector. The winners will be revealed at the 2024 BeautyMatter NEXT Summit on October 24th at City Market Social House in Downtown LA. The Blume team can’t wait to celebrate this achievement with our peers, partners, and all our amazing customers who have supported us along the way!

The Blume team launched our first suncare innovation 2 weeks ago.. and I can't believe the results. We launched exclusively at Sephora and Blume.com & in just two weeks, we are already 95% sold out! 👏 (Thankfully we placed a chase PO right after the first production run.) I'm very proud of the uniqueness of our formula. Sunburst is a Mineral SPF 50 that blends in sheer and fades dark spots while protecting skin from UVA / UVB rays. Our SPF is specially formulated for acne prone skin and has soothing ingredients like Allantoin & Bisabolol, while hydrating skin and providing a perfect base for make up. We worked on this SPF formula for 3+ years and launching an SPF in Canada is a WILD ride. So so proud of our small but mighty team & so grateful for our community that continues to show up for Blume! 🌟 A huge thank you to our Sephora team for believing in Blume and supporting our indie brand. If you have questions about SPF or Sunburst, please drop them in the comments. Whether you're curious about ingredients, skin type suitability, or anything else, I'd be happy to help!

Thanks NBC News, for including Blume in the best skincare products for tweens, according to dermatologists! "To find skin care products worth considering for tweens, we asked experts for their recommendations for face washes, moisturizers and spot treatments. We also used their guidance to find highly rated-products for younger skin." https://lnkd.in/gxjaSJmn

In the past few weeks, we've been asked a lot about marketing strategies around acquiring gen Z / gen Alpha customers. With the recent news about 10 year olds in Sephora purchasing complex skincare routines, we've received countless emails and messages asking our thoughts on this. For Bunny & I as co-founders, we used harsh products for our acne growing up, and tried everything under the sun. This led to using products that were way too harsh for us that left us with scarring and damage. Blume was created to support young people through this time to avoid the experiences we had. At Blume, we created every aspect of our brand, messaging and products to serve a younger demographic as they first experience acne, and start using personal care products - but our mission goes far beyond marketing. We are not targeting teens with marketing to make them feel they need skincare products. We focus on education and we're building a brand that serves the needs of an acne prone customer, of all ages. Our formulations are clean, gentle and formulated for sensitive skin and affordable. Our mission is woven throughout our products. For example, we created Blume Buds - fun flower shaped acne patches that are biodegradable, to normalize acne and change the experience for teens, and also adults! Acne for most of us is a dreaded experience that can affect our self confidence. Now our customers rock their Blume Buds to the gym, movies, airport, mall and on Zoom calls! My favourite is walking into our retailers and seeing staff wearing them to work regularly :) 2 weeks ago, we had a parent send us a testimonial of her 11 year old daughter getting off of oral antibiotics [for acne] thanks to Blume's Meltdown Oil. Brands like Blume are uniquely positioned to meet the evolving needs of this demographic. Our brand isn't merely about marketing skincare products to teenagers; it's about education, empowerment, and providing effective solutions for acne-prone skin, regardless of age, fostering self-confidence.

Everyone is talking about teens at Sephora. This takes me back to the very reason why we founded Blume. Growing up, Bunny & I constantly faced unrealistic beauty standards set by the media and various brands, which were more than just challenging – they were detrimental. Fast forward to today, and it seems the pressure has only intensified for the younger generation. It's disheartening to see teens preoccupied with anti-aging and resorting to measures like botox at increasingly younger ages. This isn't just a beauty trend; it's a reflection of the immense pressure our society places on youth and appearance. This is exactly why Blume exists! We're here to offer an alternative, to stand against these unrealistic expectations and to promote a healthier, more positive self-image. Blume uses gentle plant based ingredients that are effective and we never photoshop images. We consistently work with influencers that promote a healthy self image and champion REAL skin over PERFECT skin. I'm so grateful for Blume's community because we may not be as big as the large beauty brands, we do have the most incredibly loyal and engaged customer base 💓 Tag a parent of a teen below so they can discover Blume! https://lnkd.in/gXWD5pgy