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How do you empirically validate what is (and what isn’t) a Google ranking factor — instead of relying on theoretical knowledge? 🧐 In this Whiteboard Friday, Will Critchlow shares four testing ideas inspired by the Google API leaks to help you sort it out: https://mz.cm/4bUO7mW #WhiteboardFriday 🧫 🔬

Has anyone here ever heard about Retrieval-Augmented Generation? Nobody? Cool, so I don't feel dumb If you’re familiar with RAG, stick around and humor me a bit. The first time I saw this term was when Michael King pitched it as one of the things he wanted to cover during his next webinar for Moz. I was like, RAG? What's that 🤷♀️ So, like any curious marketer, I turned to ChatGPT for answers, and here’s the scoop: RAG combines two powerful components to create high-value AI content: Retrieval of information Generation of text How does it work? ✅ You enter a query ✅ The retrieval component sifts through a massive database to find relevant information. ✅ The generation component, powered by AI models like GPT-4, turns that information into coherent, contextually relevant content. Why is this groundbreaking? — Higher accuracy: RAG reduces the ‘hallucination’ errors common in many AI models — Relevance: It ensures the content generated is deeply relevant to your query. — Improved relevance to the query, providing more value for the end user — Scalable and efficient: It quickly generates detailed content using existing information, which is faster than manual content writing. Y'all, it can pull updated research, statistics, and articles around your query, create a detailed content outline based on these facts, and provide a comprehensive overview of the topic. The last time I was this excited was when I discovered that Mediterranean breakfast is the best in the world! Want to learn more about RAG and how to use it to create better-quality AI content as opposed to the trash that's out there? I'll leave the link to the webinar in the comment section

Want to make sure you’re optimizing your site for the right keywords? When doing your keyword research, don’t forget that people search differently at each stage of the customer journey! https://mz.cm/4d67iem 💡

Are you feeling overwhelmed by AI and how to use it in your day to day? The struggle is real! Many SEOs struggle with writing prompts, integrating AI into workflows, and keeping up with rapid changes in AI technology. 😩 Join us for a live webinar with Mike King at 1 pm ET on July 31 to learn how to get unstuck, use AI to work smarter, and achieve better SEO results. In this edition of The Practical Webinar, he’ll cover: 🔑 Key aspects of modern search + how to harness AI's power 👀 Actionable insights from the Google documentation leak 🏆 How to rank for AI Overviews 📈 👑 Using RAG (Retrieval-Augmented Generation) to create high-value AI content ♟️ Why generative AI is more about content strategy than just a technical tool Don't miss out on this free webinar — save your spot now! https://mz.cm/462Yu73 ⏰ #Mozinar #PracticalMarkter

You heard it here first from Amanda Walls: Not every digital PR campaign needs to be huge to be successful! 😮 🎥 MozPod Episode 11 | The Cheap Roast Dinner That Earned 100+ Backlinks https://mz.cm/4f241Ph

Did you know there are four key types of search intent? Each type is categorized by the verbs associated with the action taken: https://mz.cm/3Y2Ruos 🔑

What are you doing this Thursday (7/18) at 11a US CT? Join me and Amanda Johnson 📈 of Clearscope (I'll be there monitoring the chat!) for a Q&A style webinar featuring leading women in SEO and content marketing... it's going to be GOOD. 🙌 Just look at this lineup 🙌 ✅ Tory Gray - CEO and founder of Gray Dot Company, passionate mentor in the Women in Tech SEO community ✅ 👩💻 Jess Joyce - Accomplished SEO consultant and front-end developer ✅ chima mmeje🏳️🌈 - Content marketer and strategist at Moz, founder of The Freelance Coalition For Developing Countries ✅ Amanda Natividad - VP of Marketing for SparkToro, content marketing educator with a popular newsletter ✅ Louise Persson - International SEO strategy specialist, Head of Marketing and Ops at AS Marketing RSVP details in comments:

With the chaos in organic search results driven by AI changes and algorithm updates, focusing on local SEO can be a more reliable way for businesses to gain online visibility and drive conversions. And with Google prioritizing its own features in search results, there’s never been a better time for you to polish up your Google Business Profile. Speaking of prioritization, which fields in GBP should you optimize first — to rank higher in local results? We’re so glad you asked! According to our local search expert, these are the 11 fields known to impact how your profile ranks: 1. Business title 🏢 2. Address 📍 3. Categories 🗂️ 4. Website link 🔗 5. Hours 🕒 6. Reviews ⭐ 7. Attributes 🏷️ 8. Services 🛠️ 9. Products 🛒 10. Popular times ⏰ 11. Menu items 🍽️ Learn how to optimize each field in Miriam Ellis' latest post, and get more practical advice to help you grow your local business! https://mz.cm/4bI24V6 #Local #SEO

I can remember when I was speculating on there being 4 known local ranking factors long ago. Recently, I recounted, and realized my list is up to 11! Stop by my Moz column today to see if my list matches yours, and to help clients prioritize the GBP fields that deserve high consideration due to their demonstrable impact on rank. #localSEO https://lnkd.in/dB8_miME

In economically turbulent times, you may think it’s inevitable that your e-commerce site will struggle, much less thrive. 🌪️ If you understand how consumers' behavior shifts, though, you can adapt your e-commerce strategy to meet their changing needs — and position your business for growth! 📈 In times like these, follow these two steps to maximize customer retention and succeed in challenging conditions: 1. Conduct Thorough Research on User Behavior. 🔬 Gather quantitative data from tools like Google Analytics and qualitative insights through surveys and customer feedback. 2. Optimize Your E-commerce Strategies. 💸 Implement effective SEO tactics, ensure your content is properly indexed, and prioritize features like customer reviews and tailored product listings to meet your customers' changing needs. Walk through each step in detail with Emma Russell in this Whiteboard Friday, just released! https://mz.cm/3Y0arbx #WhiteboardFriday 👩🏫