MMGY Origin

TJ Walker is the founder and Head of Production of Boombox Group, a production agency trusted by A-list brands who dominate their categories in two things: Sports & Gaming. This focus and clear niche has made them a leader in the industry. I got to learn a thing or two about live event broadcasting and production in this MMGY Origin interview. Check it out here: https://lnkd.in/ewEEzy9m

Established in 1959, Coghlan's has long been a cornerstone of North American camping, known for providing reliable and innovative outdoor gear. From the outset, we were thrilled to be part of this exciting new chapter, helping a historic brand evolve and connect with a new generation of adventurers through a fresh new website that aims to present their rich history in a new, energetic and friendly way.    Check out our Coghlan’s Case Study online: https://lnkd.in/gHaNFAi2 #originouside #outdoormarketing #outdooragency #creativeagency

Remote work presents its challenges, sure. But, when you truly enjoy the people you work with, prioritize in-person connections, and cherish all the ways to bond together outdoors, it's 100% worthwhile. Grateful for the opportunity to play outside in Whistler with the amazing team at MMGY Origin.

I don't normally make director's cuts or heaven forbid, share them, but here are a few quiet moments we pulled together from a shoot last summer up in the little known valley they call Whistler. Director: 🖐 DOP: Marshal Chupa Producer: Lainey Mullins 1st/AC: Viktor Wallmark P.A: Wildertainment Productions Editor: Liam Crawford Colourist: Cameron McCutcheon Talent: @genevievekng + @lovejennamae Agency: MMGY Origin

We are excited to begin this important work and partnership. WNPA selects MMGY Origin as agency of record for branding, website development, and new campaign. Marie Buck, CPA (MD), CMA, CFM, SHRM-CP. “I am excited to take the next steps to advance our mission with a partner agency that shares our commitment to connecting people to the parks.” Marie-Josée Legault. “Western National Parks Association aligns perfectly with our mission to inspire people to play outside and our ongoing commitment to protect the places where we play. We’re excited to dig in and make a difference.”   Michael Matthews. “With a shared passion for inspiring outdoor adventure and personal fulfillment, this collaboration strengthens our mission to inspire all people to connect with these storied lands and one another. Together we aim to empower our partner parks, leveraging tourism, travel, outdoor recreation, education and outreach, and retail to foster a deeper appreciation for the parks we support and the cultural heritage, history, and natural beauty they help protect.” Click below to read full article. MMGY Global #marketing #advertising #travel #tourism #outdoor #retail

Big congrats to our MMGY Origin client Grand Targhee Resort on winning the best marketing campaign at this year’s National Ski Areas Association conference. Jill Rohde Gaylord, you deserve this!

Since 2018, Flux Marine has been building a team of marine electrification experts to define what is happening in the boating industry, not just follow a trend. Hear more from our Founders, Benjamin Sorkin, Daylin Frantin and Jonathan Lord as they share insights into our journey -from our beginnings, current achievements and to the exciting future ahead. Discover how we are advancing electric propulsion technology to create the world's best boating experience. Production: Tandem Video Credit: MMGY Origin https://lnkd.in/e6uYsiay #boat #electric #electricboating #Flux #electricoutboard #madeinusa #marine #technology #speed #speedboat #performance #highperformance #onthewater #electricboating #ev #boating

New client alert! We are thrilled to be working with the Western National Parks Association, a nonprofit dedicated to protecting Western national parks for today’s and tomorrow’s visitors. MMGY Origin will be working alongside their team on branding, marketing and website development projects. Stay tuned for more! #WNPA #westernnationalparksassociation #outdoormarketing #outdooragency

𝐀𝐩𝐫𝐢𝐥 𝐅𝐨𝐨𝐥𝐬': 𝐎𝐮𝐭𝐝𝐨𝐨𝐫 𝐄𝐝𝐢𝐭𝐢𝐨𝐧   April Fools' Day is the one day of the year when brands push the envelope with their mischief and humour, showcasing their playful side, (that some of us actually fall for). Outdoor brands are typically known for their reliable ‘functionality’ and’ performance’, but that’s all taking a back seat as we dive into some hilariously unexpected ways brands have engaged their audiences with April Fools' shenanigans. From comical product launches to jaw-dropping marketing stunts, we’ve rounded the most memorable April Fools' pranks from some of our favourite outdoor brands.    𝐕𝐢𝐬𝐢𝐭 𝐥𝐢𝐧𝐤 𝐭𝐨 𝐫𝐞𝐚𝐝 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞: https://lnkd.in/gGJCfPhE #outdoormarketing #outdooragency #aprilfools #whistlerbc

Client Love: Silvercore Outdoors This project might hold the record for the most strategic input from different strategists at MMGY Origin. Over the last 4 years, I count 4 (Andrew Bethune, Felix Jauvin, David Kenworthy, and yours truly.) All of that work has resulted in one of the coolest brand transformations I have ever seen. Moving away from pure firearms training towards a more comprehensive focus on the skills required to thrive outside, Tiffany Bader and Travis Bader have successfully turned their passions into a really rad brand. I am particularly proud of the ongoing social content that Emily Vickerson continues to drive - working with great content creators and producing much of the content in-house. https://lnkd.in/gQucnAw7 #branding #socialstrategy #contentstrategy