Quarry

Exciting news to share—B2B Marketing released their shortlist for the 2024 US Elevation Awards, to be announced in September. Quarry had a strong showing, securing 3 finalist spots! #B2BElevationAwards

To our teammates and clients to the south, wishing you a star-spangled 4th of July filled with happiness and laughter!

Happy Canada Day to all of our Canadian teammates, clients and friends! Cheers to the True North, strong and free!

At Quarry, our #B2B clients count on us to stay on top of #techinnovation. To help them separate the signal from the noise. From #strategy through activation, here are six (and a half) use cases that are helping our teams move faster and more efficiently without compromising strategic or creative integrity. Check them out below 👇 #Innovation #B2B #DemandMarketing  #ContentMarketing  #Copywriting #ExperienceDesign

Our teammate Amy Grucela, SVP of Strategy at COMM shares her top 4 ways to dial up your strategy as we hit the halfway point of 2024. Read on below 👇

B2B Ignite from B2B Marketing is just 15 days away! Will you be attending? Check out our tool to stay up-to-date with the best #B2B conferences based on your role, your goals and how far you’re willing to go! https://bit.ly/48Fq8GW #IGNITEB2B

Check out the latest blog from our teammates at MarketBridge—they're sharing the seven steps of channel partner enablement to yield maximum productivity and profitability.

‘Intent’ is one of the buzziest #B2Bmarketing buzzwords going these days—and for good reason. Many #martechsolutions have been built upon the premise and the promise of evaluating buyers’ digital body language (i.e. engagement with a particular set of keywords, terms and phrases) to determine if—and where—they are on a #buyingjourney for a particular solution. At Quarry, we often employ intent assessments to help us prioritize and segment accounts for targeted #marketing. While that is the most common way to leverage #intentanalysis, there are many other ways to take advantage of its insight. Our Managing Director, Demand Strategy, Meredith Fuller, shares a few ways below: ➡ Buyers’ interests: Intent can reveal the topics, issues and themes of greatest interest to your target buyers. This knowledge can (should!) inform marketing content development. ➡ Competitor insight: By evaluating intent vis-a-vis competitors’ branded terms, you can gain real-time insight into who is being most frequently searched and evaluated by your target buyers, ensuring that your competitive positioning is on point - and pointed at your greatest threat. ➡ Pre and post-analysis: Leading up to a major corporate announcement (merger, acquisition, divestiture, etc.) an intent evaluation can provide a baseline of interest and engagement with your brand (via branded terms) within a specific group of accounts, be they customers, prospects or a mixture. An assessment of the same terms within the same account list, post-event, will provide you with an indication of how much of a ripple the news caused. ➡ Current customer unease: Do you know how actively your current customers are exploring or evaluating your competition? An intent assessment can provide powerful insight here as well. Employing intent evaluation for this purpose - particularly 6 and 3 months out from contract expiration or renewal, for example—can help you identify customers at the greatest risk of churn. ➡ SEM intelligence: Intent assessments can provide excellent insight into terms and phrases that should be considered from a search perspective—whether paid or organic. Perhaps there are terms or phrases surging that you’ve not considered incorporating into your PPC strategy, or ones that you should consider more persistently incorporating into your website copy. ➡ Sales support: Intent can be a fantastic means of supporting sales with timely, relevant insight into their accounts’ interests. Keeping sales abreast of the scores, buying journey stages and topics of interest of their key accounts allows sales to adjust their outreach accordingly. TL/DR: If you have an intent platform, using it for any of the above will improve its ROI; if you don’t, reach out and we can discuss how Quarry can assist. We promise we have good INTENTions. 😀

We are so excited and proud to share that at the ANA Business Marketing NYC Global #ACEAwards2024 event on Friday, Quarry was awarded the ✨GOLD✨ prize in the Account-based Marketing Campaign category for our work with Chevron Lubricants on the "No Compromise" Campaign! The Global ACE Awards recognize the best-of-the-best in #B2B creative from across the globe, along with the talented people who created it. Check out all the winning work here: https://bit.ly/4ebdHpZ