Revenue Pulse (RP)

Better ICPs (Ideal Customer Profiles) help revenue teams: ✅ Do more deals ✅ In larger sizes ✅ With shorter times to close But when marketing and sales teams aren’t aligned on what those ICPs are… They risk approaching the wrong prospects with disjointed campaigns. And that’s not good for anyone. In this guide, learn how to align sales and marketing teams on what it takes to create data-driven ICPs that work. Check it out here: https://lnkd.in/e9ij23Tf

As promised, here is a FULL AI-created, RevOps-themed album! 🎶 We have to thank @Suno for helping us bring this to life. It’s an incredibly powerful tool – and a lot of fun to use. Take a listen below! https://lnkd.in/gM2jiqy5

Marketo APIs can be intimidating. Especially if you’ve never used them before. But when utilized well: Marketo APIs give you access to a gold mine of data that can support your overall business strategy in a major way. Which is why we’ve put together a team of Marketo experts to present: “Marketo APIs: 3 Easy Ways to Activate Your Data” Our goal is to make the APIs less intimidating for marketers and demonstrate easy use cases that add a ton of value. It’s all happening on: 🗓️ Thursday, October 3rd @ 2 PM ET / 11 AM PT Hosted by: Lucas Gonçalves Machado (Director of AI & Automation, RP) Corey Bayless (Director, Prudential Financial) Lauren McCormack (Vice President, RP) Save your spot here: https://lnkd.in/eXERrSfz Join us and activate your data!

Getting a new tool often seems like an attractive solution to a pain point. But without careful planning and auditing: Another tool to manage is another problem to solve. In this guide, we'll walk you through a more critical approach to tool adoption - maximizing return on dollars and time. Learn how to: ➡️ Assess new technology adoption ➡️ Understand the demands and challenges of a new tool ➡️ Evaluate your current tech stack and the options on the market Check out the guide here: https://lnkd.in/eG5tuV3v

If you've been wondering how to safely integrate AI into your work: This is for you (available now) ⬇️ Last week “AI + Marketo: How to Implement 3 High Impact, No Risk Solutions” went live. It showcased 3 solutions (plus a bonus one) that integrate GPT with Marketo in a way that protects your data without sacrificing effectiveness. They are safe, practical use cases that can make a real difference for marketers. Hosts: Andy Caron (President, RP) Lucas Gonçalves Machado (Director of AI & Automation, RP) Tyron Pretorius (Owner, The Workflow Pro) If you missed it, the FULL recording is available to watch here: https://lnkd.in/epxBK3M6 We hope you find it insightful and informative!

As "AI August" at RP comes to an end, take a listen to our final AI-created single! It's been so interesting to see what current AI music creation tools are capable of. No matter what genre or style we throw at Suno, it produces exciting results. We can't wait to see how these tools will continue to improve and evolve. Stream "Marketing Blues" below 🎶 And be on the lookout for a FULL RevOps-themed album coming soon!

⏰ You still have 24 hours to sign up for our webinar: “AI + Marketo: How to Implement 3 High Impact, No Risk Solutions” Date: Thursday, August 29th Time: 2 PM ET / 11 AM PT Hosts: Andy Caron (President, RP) Lucas Gonçalves Machado (Director of AI & Automation, RP) Tyron Pretorius (Owner, The Workflow Pro) Join us as we showcase how to integrate GPT with Marketo in ways that protect your data, while still producing high-impact results. Save your spot here: https://lnkd.in/eiNmCJ8d We can't wait to see you there!

Want to make the lives of your salespeople easier? Here's how: In sales, context is key. Especially when interpreting why a lead has become a Marketing Qualified Lead (MQL). Yet, too often, the data behind that qualification is buried in layers of engagement metrics. And it's very time-consuming for sales reps to decipher data and piece together the story on their own. To address this, Lucas Gonçalves Machado (Director of AI & Automation) put together a guide that: Integrates ChatGPT, Marketo, and your CRM to automatically generate reports for your sales team - instantly contextualizing MQLs! Ultimately, this will ensure your reps are always prepared to have effective and informed conversations that close sales. Learn how to set it up here: https://lnkd.in/eRrsiEV5

Our latest AI-created, RevOps-themed single takes on another genre we haven’t done yet. We had to push Suno to its limits for this one! It really is an incredible tool that continues to impress us. Listen to “M-AI-RKETING” below to hear for yourself!   Full album coming soon 🎶

Looking for safe, practical ways to use AI with Marketo? Join us in ONE WEEK for: “AI + Marketo: How to Implement 3 High Impact, No Risk Solutions” These solutions are designed to prioritize data safety, privacy, and compliance for organizations - without sacrificing effectiveness. They are real-world use cases that go beyond the hype. 📅 When: Thursday, August 29th @ 2 PM ET / 11 AM PT Hosts: Andy Caron (President, RP) Lucas Gonçalves Machado (Director of AI & Automation, RP) Tyron Pretorius (Owner, The Workflow Pro) If you haven't already, register here to save your spot: https://lnkd.in/eiNmCJ8d