We often hear about being "data-driven", but what truly drives success? It's the ability to turn raw data into meaningful insights that inform strategy and ignite growth. In our latest blog post, we explore how ad effectiveness research goes beyond charts and graphs to reveal the why behind campaign performance. Read more here: https://lnkd.in/g-43g8sm
Signal Hill Insights
Research Services
Toronto, Ontario 1,220 followers
Partnering with publishers, broadcasters and advertisers to tap new opportunities in audio.
About us
Adaptable, approachable, custom solutions from a team that specializes in audio research.
- Website
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http://signalhillinsights.com/
External link for Signal Hill Insights
- Industry
- Research Services
- Company size
- 2-10 employees
- Headquarters
- Toronto, Ontario
- Type
- Public Company
- Founded
- 2020
- Specialties
- audio, research, insights, podcast, and radio
Locations
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Primary
Toronto, Ontario, CA
Employees at Signal Hill Insights
Updates
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Here's why YouTube needs to be part of every podcaster's strategy. Second only to personal recommendations, more than half of podcast listeners (52%) single out YouTube as a place where they discover their podcasts, up from 48% in last year's Podcast Landscape Study from Sounds Profitable. Tom Webster made the plea to podcasters in his keynote presentation at Podcast Movement and made it again in the Podcast Landscape Study webinar: "Your podcast may not belong on YouTube, but YOU do, in some shape or form." Download the full report and webinar here: https://lnkd.in/eetpYmpw #podcast #podcastdiscover
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Coming this week in the newsletter! Don't miss our take on... 🗞The 10th anniversary of Serial 🗞Popular chat podcasts are pushing the boundaries of length 🗞Podcast "Megadeals are Back in Fashion" ... and more! Get this and more delivered straight to your inbox by subscribing here: https://lnkd.in/dgjwxC4
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Successful podcasts excel at delivering listeners at least one of the top 3 reasons they go to podcasts. Many hit 2 and the best score on all 3. Podcast listeners go to podcasts lto be entertained, to hear interesting stories, or to learn something new. Why do the leading listener motivations matter for advertisers too? Get our insights from the 12,000+ monthly podcast listeners we survey annually in the US for the Triton Digital Podcast Metrics Demos+ service here: https://lnkd.in/ec6xxQfc
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It's time to fill those backpacks with books AND fresh perspectives. In our survey to support Triton Digital Podcast Metrics Demos+, 42% of podcast listeners said they use podcasts to learn something new. What podcast is teaching you new things this fall? Comment to educate us!
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What are the hot buttons that drive listeners to consume podcasts? This week, Jeff Vidler looks at the leading listener motivations and why they matter for advertisers too, drawing insights from the 12,000+ monthly podcast listeners we survey annually in the US for the Triton Digital Podcast Metrics Demos+ Metrics Demos+ service. Click here for the latest blog! https://lnkd.in/gXjSnETi
Listener Motivations Pave the Way to Podcast Growth and Ad Effectiveness - Signal Hill Insights
https://signalhillinsights.com
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This week, don't miss our take on... 📍 Is audio still podcasters’ “destination,” or just a “waypoint” to video? ⬇️ Checking the impact of podcasting’s growing ad load on lower funnel metrics. 👍 Podcasting, streaming audio and AM/FM generate more audience attention than social media. ...and more! Sign up for our bi-weekly newletter here: https://lnkd.in/dgjwxC4
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While there is no shortage of advice about how to grow a single podcast, how do we grow PODCASTING itself? Join Sounds Profitable’s Tom Webster on Wednesday for an insights-packed hour! We're proud to have partnered on "The Podcast Landscape in America 2024" - a study of over 5000 Americans 18+ to understand why they do, or do not listen to podcasts, what the barriers to future growth are, and how we can turn casual listeners into fans of the medium. Register here: https://lnkd.in/ep5NySr5
Welcome! You are invited to join a webinar: The Podcast Landscape 2024. After registering, you will receive a confirmation email about joining the webinar.
zoom.us
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Another awesome Podcast Movement panel! Yesterday, Jeff Vidler joined Matthew Drengler, Ainsley Rossitto, Gabrielle Montana (Weil), and Patty M. to talk about "Measuring for Tomorrow's Listeners: How to Future-Proof Your Podcast". #podcastmovement2024
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Podcast Movement Panel selfie! Had a great chat about how to "Make Research Savvy Your Podcast Super-Power". Paul Riismandel, Alyson Sprague Shields, Neal L., Sona Cederquist, Keith Mounsey #podcastmovement2024