Social Nature

🚤 We had a BOAT-load of fun at this year’s #ShelfieAwards! 🌊 It was amazing to meet so many incredible emerging brands aboard last night and celebrate the winners of the 2024! A huge shoutout to Daniel Scharff, Patricia Menegoto and the whole Startup CPG team for hosting such an unforgettable event. 🎉 Our founder and CEO, Annalea Krebs 🌎, along with our Partnership Director, Alejandra Guerra, were thrilled to join in the celebration and connect with brands that are truly changing the game. At Social Nature, we believe in the power of emerging brands to make our food systems better, one product at a time. 🌿 As Annalea says, "Emerging brands are the future of food and are creating products that are better for people and the planet. We want to do everything we can to help get these brands onto more grocery shelves and into more people’s cupboards." 🌻 That’s why we’re proud to partner with Startup CPG and sponsor the Shelfie Awards. We know how important it is to support up-and-coming brands that are making a positive impact. We can’t wait to introduce the Social Nature community to these amazing products! Check out the winners below ⬇ in our comments. 📸 Click through the pics for some of our highlights from last night! #emergingbrands #foodinnovation #CPG #foodsystemchange #ShelfieAwards2024 #SocialNature #FutureofFood #StartupCPG #CPG #CPGbrands #CPGproducts #Retail #RetailIndustry #CPGindustry

🚨 Last night, we met the future of CPG and all we can say is... buckle up! 🚨 These game-changers are revolutionizing the industry with products that are better for people and the planet, and we couldn’t be more excited to celebrate their success at the Startup CPG #ShelfieAwards. 🎉 As the proud sponsor, we can't wait to see how the innovation we witnessed with this year's competition impacts grocery shelves everywhere and makes it easier for people to #TryNatural. To date, we have helped over 600 emerging brands get discovered by our community of over +1.1M shoppers and we're thrilled to provide our support to this year's winners - check them out: https://lnkd.in/ejXQ8pk4 - we'll be toasting to their success at the celebration tonight! 🥂 #ShelfieAwards #CPGInnovation #SocialNature #StartupCPG #BetterForYou #EmergingBrands #CPG #CPGAwards #FutureofCPG #CPGbrands #BrandMarketing #EmergingProducts #Winners #AwardWinner

🌟 The Shelfie Awards Are TODAY! 🌟 We’re so excited to celebrate the 4th Annual Startup CPG #ShelfieAwards and have this opportunity to shine a spotlight on the exciting innovations CPG brands are bringing to market 🎉 As a proud sponsor, Social Nature is all about supporting emerging CPG brands get discovered at retail. This year’s competition was fierce, with over 1,500 products in the running, and we can’t wait to see who takes home the top honors 🏆 Congratulations to all the finalists and best of luck to you! If you haven't already signed up, join us TODAY at 3pm PT/6pm ET for a LinkedIn Live "red carpet" event. Get ready to meet the finalists, celebrate the winners, and geek out over the latest innovations in CPG. 🚀 Let’s make this one to remember! https://lnkd.in/gPGjEwzS #ShelfieAwards #CPGInnovation #SocialNature #StartupCPG #EmergingBrands #Awards #CPG #Retail #ConsumerPackagedGoods #InnovativeProducts #Product #ShopperMarketing #AwardCeremony #Celebrate

Navigating modern retail can be overwhelming, but we’ve got you covered! Join us for CPG Unpacked: Mastering Your Shopper Marketing Strategy—a live, 45-minute virtual chat that will arm you with actionable strategies to help your brand thrive in today’s competitive market. This opportunity to learn from industry experts includes Ashly Brook Siandre of Haven's Kitchen, a rapidly growing CPG brand, and Eleanor Hayden of Hayden Consultancy, experts in shopper marketing and retail media. Hosted by Ashlie Winson-Jones of Social Nature. 🗓️ Date: Wednesday, September 18 ⏰ Time: 9am PT | 12pm ET 📍 Location: Zoom Webinars What You’ll Learn: - Shopper Marketing Audits: Gain insights into evaluating and enhancing your strategy with real-world examples from Haven’s Kitchen. - Balancing ACV and Velocity: Master the art of optimizing your distribution reach while driving sales. - Retailer Expectations: Get the inside scoop on what major retailers look for as you scale. - Shopper Marketing Tactics: Discover how Haven’s Kitchen used Social Nature to elevate brand visibility and performance. Whether you’re just starting out or looking to scale, this session is packed with insights that will help you refine your strategy and fuel your growth. 🔗 Don’t miss this exclusive opportunity—Register Now to secure your spot! https://lnkd.in/gKsBKvz7

#DYK: Organic-certified products are growing faster than their non-organic counterparts across nearly all categories 😯. Notable growth areas include organic sodas (+121%), organic pasta and pizza sauce (+75%), and organic infant formula and toddler nutrition (+31%). September is #OrganicMonth and we're proud to work with so many amazing products that have put in the time and effort to become certified 🌿 . Our community of users can easily find these products by simply filtering for ‘organic certified’ on the dropdown menu. Check it out ⬇ #Organic #COTA #ConsumerHabits #ShopperHabits #CPG #EmergingBrands #VoteWithYourFork #ConsumerValues #ProductAttributes #Branding #CleanEating #OrganicProducts #USDAorganic Canada Organic Trade Association USDA National Organic Program (Agricultural Marketing Service)

How does a brand know it's ready to expand from regional to national distribution? 🤔 What markers should a brand look for AND what signs are buyers and distributors looking for? Listen as Larissa Russell of Pod Foods weighs in on this topic during our recent CPG Unpacked virtual event. Watch the clip and then check out the FULL recording at the link below for even more insights to help emerging brands as they grow⬇ https://lnkd.in/gSazUMAN #EmergingBrands #Distribution #CPG #CPGgrowth #USbrands #CPGbrands #Webinar #Recording #WatchandLearn

🌟 What’s better than getting your product into the hands of people who REALLY want to try it? 🌟 Our mission at Social Nature is to connect better-for-you brands with shoppers who are genuinely excited to discover new products. That’s why we’re thrilled to share this testimonial from Paul Voge at Aura Bora 👀. Through digital sampling, we’re not just driving trial at retail—we’re helping brands like Aura Bora gain deep insights into their consumers' purchasing habits. 📊 #DigitalSampling #CPG #RetailSuccess #ConsumerInsights #BetterForYouBrands #testimonial #socialproof #honestreview

Get an EXCLUSIVE look at Social Nature's Campaign Dashboard 🚀 Curious about the data collected during a digital rebate campaign? Watch this demo and learn how Social Nature drives demand for your product by sending qualified shoppers to your target retail stores. What You'll Discover 🔎 : - Custom insights along the consumer journey - Real-time redemption data filtered by retailer and store location - Sales projections to help guide your brand - Perspective on how to leverage these results in your next buyer review meetings Digital rebates are a win-win: CPG brands love tracking campaign success 📈 with detailed reviews and real-time data, while shoppers enjoy instant cash back and the chance to share feedback directly with your brand. Ready to see what Social Nature can do for you? Talk to our team: https://lnkd.in/gitGSGwx

🎒 Back-to-School Just Got Better with Social Nature! 🍎 At Social Nature, we’re more than just a platform—we truly believe in the products we partner with. Our Back-to-School Guide is a perfect example of how we support the amazing CPG brands we believe in, helping them shine when it counts the most. Check out our guide and see how we’re highlighting the choices parents can make for a healthier back-to-school season, one product at a time. Find parent-approved meals, better-for-you swaps, and exclusive offers on top-rated natural products. 🌱 We’re dedicated to showcasing the best items that we trust so brands of the future get discovered and loved—now that’s a value you can’t beat.✨ ➡️ Link HERE: https://lnkd.in/gsT2z3Dd Brand highlights include: Roth Cheese, PLEZi Nutrition, Schär Foodservice, Happy Wolf Snacks, RIND Snacks, Tastelli, In Good Hands Co. , Lundberg Family Farms, and Solely Inc. **Check the Guide for more great better-for-you brands!

We’re closing out the work week with some wise words from Isabella "Bella" H. of Better Sour. “A lot of being a founder is sometimes comparing yourself to other founders and other brands,” Bella shares. While it’s only human to compare, she reminds first-time founders and emerging CPG brands to focus on THIS instead. 🌞 Catch more of Bella’s insights as she talks about taking her brand from mom-and-pop shops to nationwide distribution. 🚀 Don’t miss the full recording of CPG Unpacked: The Sweet Success of Smart Distribution – a must-watch for anyone looking to scale their brand. Check out the recording below ⬇ https://lnkd.in/gSazUMAN #NationwideDistribution #CPGgrowth #FounderAdvice #StartupWisdom #BetterSour #EmergingBrands #CPGstrategy #CPGlearnings #StartupBrands #Founder #CPGstrategy #FoodandBev #SharedLearnings #WiseWords #ProductManagement