🌭 Thrilled to announce that our Schneiders Meets Schneider Contest is officially live! 🌭 We’ve been hard at work supporting our clients at Schneiders with the creative development of this contest, along with a partnership with Davis Schneider. From contest details to producing short videos that will roll out on social media over the next few weeks, it’s been an exciting journey. A huge thank you to our incredible team for their dedication: Rosa Tang, Owen Gazel, Allysa Pappas, Claire McArthur, Minda Peralta, Adam Elijah, And shira kirsh. Check out the contest at https://lnkd.in/gKtunP7K and stay tuned for more! #SchneidersMeetsSchneider #T1Agency
T1
Advertising Services
Toronto, ON 15,988 followers
T1 is a full-stack sponsorship agency. We deliver strategic partnerships, creative activations & effective amplification
About us
T1 is a full-stack sponsorship agency. Stacked with 25+ years of experience and the energy of a start-up, we deliver strategic partnerships, creative activations, and effective amplification. We create immersive, engaging experiences that help your brand leap beyond your logo and connect with your community in a meaningful way. It's not just how we work, it's why we work.
- Website
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http://www.theT1agency.com
External link for T1
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Toronto, ON
- Type
- Privately Held
- Founded
- 1994
- Specialties
- Advertising, Branding, Digital, Social & PR, Creative Technology, Promotion, Sponsorship, Mobile Marketing, Experiential, Events, Project Management, Consulting, and Design
Locations
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Primary
10 Alcorn Avenue
Suite 101
Toronto, ON M4V 3A9, CA
Employees at T1
Updates
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T1 reposted this
Relive the unforgettable moments of SPX Whistler 2024! From breathtaking landscapes to insightful sessions, this summer was all about growth and connection. Dive into our recap to see how we brought industry leaders together in one of Canada's most picturesque settings. 🌟 #SPXWhistler #marketing #conference #learning #growth #networking Mark Harrison, T1
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📣 Introducing Nate Hershenfeld, Account Supervisor for T1 FUTBOL 📣 Nate has been with T1 FUTBOL for just over 2 years, following with 15 years in professional sports marketing, having spent time with national broadcasters & top teams. While in school at TMU’s Radio & Television Arts program in 2010, Nate had already been working with Toronto FC in their early seasons for his first paid gig in sports. After graduation, he moved on to production & marketing roles with TSN and Sportsnet, including a key role in the Rogers Sports & NHL partnership teams, before returning to MLSE where he was able to accomplish a key career goal: a championship ring with his name on it, thanks to Toronto FC’s 2017 treble winning season. Switching sides, Nate joined the Canadian Premier League, the country’s first FIFA sanctioned league. Helping build a club from the ground up, he lead a team through a complete rebrand (York9 to York United) and wore every hat you can imagine in a start-up professional side. Now at T1 FUTBOL, Nate is dedicated to continuing to grow the game, and helping our clients be a part of that journey everywhere possible. #T1Agency #BrandActivation #MarketingAgency #SportsMarketing
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That's a wrap on our activation for Cadbury, Oreo, and Ritz at Canada House for the 2024 Paris Olympics! 🥇 Our mission? To create Gold Medal Moments—from the podium to unforgettable highlights throughout the Games. Attendees had the chance to connect with Team Canada, personalize their player cards, and take home their favourite snacks to keep the Olympic spirit alive. It’s been an incredible journey from concept to execution! What was your favourite Olympic moment? Let us know in the comments! Client: Mondelez Canada Inc. Accounts: Catherine Mass, Paul Costello, Tolu (Naomi) Magek Production Team: Matt Leroux, Erik Dobrowolsky Creative: Adam Elijah, shira kirsh, Minda Peralta #Olympics2024 #TeamCanada #Paris2024 #GoldMedalMoments #CadburyCanada #OreoCanada #RitzCanada #CanadaHouse #SportsMarketing #EventActivation
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T1 reposted this
The most influential people in sports, media and finance start their day with JohnWallStreet. I am its founder. Sign-up for the free e-newsletter at johnwallstreet.com/subscribe
The substantial cost, and presumably a subsequent lack of return on investment, are among the reasons several partners have ended (see: McDonald's’s in 2017) or are planning to end (see: Toyota Motor Corporation) their Olympic TOP partner affiliation. The difficulties associated with activating Olympic partnerships and the condensed time between Olympiads were also likely factors. But those realities do not mean the IOC’s highest-level partnership offering is without value. Former Coca-Cola and Visa global sponsorship executive Ricardo Fort argues Airbnb’s TOP membership has generated ‘one of the highest ROIs’ in sports partnership history. SponsorshipX founder Mark Harrison echoed the sentiment. It’s logical to wonder how one company could realize the outsized returns Fort and Harrison claim, while others enrolled in the same program were seemingly unable to derive similar value. One answer lies in how the partnerships are measured. Instead of relying on common marketing metrics (think: impressions or brand perception based on survey feedback), Fort and Harrison focused on how Airbnb’s TOP partnership has impacted company revenues. And “the investment might have saved them billions,” Fort wrote on LinkedIn. #sports #sportsbiz #sponsorship #investment cc: Adam Grossman JohnWallStreet Randall Friedman Ryan Dastrup, PhD Jacie Brandes https://lnkd.in/ePpG2pwr
Airbnb’s Olympic Partnership Has Generated ‘One of the Highest ROIs’ in Sports Sponsorship History
blog.johnwallstreet.com
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T1's Mark Harrison took the stage at Grow Cycling Foundation's #Aspire2024 conference recently in Squamish, BC during Crankworx. The panel discussed the power of partnerships and trust. Emma Linsley covered the event for Pinkbike, quoting Mark's sound advice in the full event report linked below. #SponsorshipMarketing #BuildingCommunity MH3 Collective SponsorshipX https://lnkd.in/gMSxEAiT
Event Report: In the Room at Aspire 2024 - Pinkbike
pinkbike.com
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Full-stack sponsorship on a global stage with SponsorshipX and Mark Harrison #Strategy #Activation #Amplification
The Activation Games are Underway in Paris! #fullstacksponsorship #strategy #activation #amplification #Paris2024 The Coca-Cola Company Allianz Visa Mark Harrison
The Activation Games
SponsorshipX on LinkedIn
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T1 reposted this
The past week was filled with memorable moments at SponsorshipX in Whistler. It was a great experience meeting new people and reconnecting with familiar faces. The T1 team impressed again with their stellar event organization. Grateful for the opportunity to be part of such a fantastic gathering!
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T1’s Norm O'Reilly on location in Paris 🇫🇷 #Sponsorship #SportsMarketing
UNE's Norm O'Reilly studies sports marketing on location at the Olympics
une.edu