T1

Relive the unforgettable moments of SPX Whistler 2024! From breathtaking landscapes to insightful sessions, this summer was all about growth and connection. Dive into our recap to see how we brought industry leaders together in one of Canada's most picturesque settings. 🌟 #SPXWhistler #marketing #conference #learning #growth #networking Mark Harrison, T1

📣 Introducing Nate Hershenfeld, Account Supervisor for T1 FUTBOL 📣 Nate has been with T1 FUTBOL for just over 2 years, following with 15 years in professional sports marketing, having spent time with national broadcasters & top teams. While in school at TMU’s Radio & Television Arts program in 2010, Nate had already been working with Toronto FC in their early seasons for his first paid gig in sports. After graduation, he moved on to production & marketing roles with TSN and Sportsnet, including a key role in the Rogers Sports & NHL partnership teams, before returning to MLSE where he was able to accomplish a key career goal: a championship ring with his name on it, thanks to Toronto FC’s 2017 treble winning season. Switching sides, Nate joined the Canadian Premier League, the country’s first FIFA sanctioned league. Helping build a club from the ground up, he lead a team through a complete rebrand (York9 to York United) and wore every hat you can imagine in a start-up professional side. Now at T1 FUTBOL, Nate is dedicated to continuing to grow the game, and helping our clients be a part of that journey everywhere possible. #T1Agency #BrandActivation #MarketingAgency #SportsMarketing

That's a wrap on our activation for Cadbury, Oreo, and Ritz at Canada House for the 2024 Paris Olympics! 🥇 Our mission? To create Gold Medal Moments—from the podium to unforgettable highlights throughout the Games.   Attendees had the chance to connect with Team Canada, personalize their player cards, and take home their favourite snacks to keep the Olympic spirit alive.   It’s been an incredible journey from concept to execution! What was your favourite Olympic moment? Let us know in the comments! Client: Mondelez Canada Inc. Accounts: Catherine Mass, Paul Costello, Tolu (Naomi) Magek Production Team: Matt Leroux, Erik Dobrowolsky Creative: Adam Elijah, shira kirsh, Minda Peralta #Olympics2024 #TeamCanada #Paris2024 #GoldMedalMoments #CadburyCanada #OreoCanada #RitzCanada #CanadaHouse #SportsMarketing #EventActivation

The substantial cost, and presumably a subsequent lack of return on investment, are among the reasons several partners have ended (see: McDonald's’s in 2017) or are planning to end (see: Toyota Motor Corporation) their Olympic TOP partner affiliation. The difficulties associated with activating Olympic partnerships and the condensed time between Olympiads were also likely factors. But those realities do not mean the IOC’s highest-level partnership offering is without value. Former Coca-Cola and Visa global sponsorship executive Ricardo Fort argues Airbnb’s TOP membership has generated ‘one of the highest ROIs’ in sports partnership history. SponsorshipX founder Mark Harrison echoed the sentiment. It’s logical to wonder how one company could realize the outsized returns Fort and Harrison claim, while others enrolled in the same program were seemingly unable to derive similar value. One answer lies in how the partnerships are measured. Instead of relying on common marketing metrics (think: impressions or brand perception based on survey feedback), Fort and Harrison focused on how Airbnb’s TOP partnership has impacted company revenues. And “the investment might have saved them billions,” Fort wrote on LinkedIn. #sports #sportsbiz #sponsorship #investment cc: Adam Grossman JohnWallStreet Randall Friedman Ryan Dastrup, PhD Jacie Brandes https://lnkd.in/ePpG2pwr

T1's Mark Harrison took the stage at Grow Cycling Foundation's #Aspire2024 conference recently in Squamish, BC during Crankworx. The panel discussed the power of partnerships and trust. Emma Linsley covered the event for Pinkbike, quoting Mark's sound advice in the full event report linked below. #SponsorshipMarketing #BuildingCommunity MH3 Collective SponsorshipX https://lnkd.in/gMSxEAiT

Full-stack sponsorship on a global stage with SponsorshipX and Mark Harrison #Strategy #Activation #Amplification

The past week was filled with memorable moments at SponsorshipX in Whistler. It was a great experience meeting new people and reconnecting with familiar faces. The T1 team impressed again with their stellar event organization. Grateful for the opportunity to be part of such a fantastic gathering!

T1’s Norm O'Reilly on location in Paris 🇫🇷 #Sponsorship #SportsMarketing

Heard of sport washing? Check out our Sports Business Journal SBJ article this month. University of New England Syracuse University David B. Falk College of Sport & Human Dynamics at Syracuse University T1