TAP - Altitude

Why Rich Media Should Be a Key Part of Your Ad Strategy Rich media ad units are changing the game. By combining videos, animations, and interactive elements, these ads create immersive experiences that go beyond traditional formats like static images or banners. 💡 Top Benefits: 1️⃣ Increased Engagement: With engagement rates as high as 2.52% in entertainment and video completion rates exceeding 50%, rich media ads captivate audiences without interrupting their browsing experience. Users are invited to interact with your brand in fun and dynamic ways. 2️⃣ Higher Brand Impact: Rich media ads drive higher click-through rates (CTR) across multiple industries, including 0.87% for automotive and 0.77% for shoppable media—far above the standard banner benchmark of 0.10%. Enhanced storytelling leads to better brand recall and user connection. 3️⃣ More Insights: Extensive metrics, such as dwell time and video completion rates, allow for more strategic optimization. Brands can tweak their ads for even better performance, creating a cycle of constant improvement. 📊 In Q2, we saw strong benchmarks across verticals: 1.82% Average Engagement Rate 52% Video Completion Rate 0.49% Click-Through Rate The numbers speak for themselves. If you want your brand to stand out and keep your audience engaged, it's time to explore the power of rich media. Check out the full picture on the PDF attached! #RichMedia #DigitalAdvertising #BrandEngagement #MarketingStrategy #InteractiveAds

Excited to share our latest collaboration with our partners at AGN! We've developed a fun and nostalgic mini-game for McDonald's Canada, featuring a variety of "throw back" McNugget dip flavors. Dive in, play the game, and see if you can beat the high score. Check it out now! 🎮🍟 #Advertising #Collaboration #McDonaldsCanada #MiniGame #Throwback #MarketingFun 1980’s preview demo:  https://lnkd.in/gFqF8Dmb 1990’s Preview:  https://lnkd.in/gkY7F5kp 2000’s Preview:  https://lnkd.in/g9H_8-9A

Microsoft Copilot: Revolutionizing Display Ads with AI...... Microsoft's Copilot is taking a bold step by integrating AI into display ad creation. This innovation promises to streamline the ad creation process, making it faster and potentially more cost-effective. However, it's essential to consider how this technology will coexist with human creativity and expertise in marketing. Exciting times ahead for digital advertising! What are your thoughts on this AI-driven future? #AI #Microsoft #DigitalMarketing #Innovation

🚀 Exciting News! 🚀 We are thrilled to announce that Altitude is partnering with the Torstar Corporation to revolutionize digital advertising for Metroland and the Toronto Star in Canada. This strategic collaboration aims to simplify rich media ad production and enhance engagement. “We are thrilled to be working with Torstar to revolutionize the advertising experience across their network of trusted news and lifestyle brands,” said Warren Jansons, General Manager of The Altitude Platform. “Working with the Altitude Platform, we make it easy to create more exciting engaging ads and with deep reporting heat maps, we can help our clients see what content and interactions are getting attention,” added Brandon Grosvenor, Torstar Corporation CRO. Together, Altitude and Torstar Corporation - Toronto Star offer an end-to-end solution for creating, fulfilling, and optimizing rich media campaigns. Stay tuned for more updates! #DigitalAdvertising #Innovation #Partnership #RichMedia #Engagement

We are thrilled to release our Q1 average benchmarks for Rich Media. This data is averaged by campaigns run through out our platform from various clients. Altitude Q1 2024 Benchmark Results for Rich Media. #digital #media #richmedia

Great article on DCO Adweek earlier this month. It explores the power of dynamic creative optimization (DCO) in digital advertising. DCO leverages data to create personalized ads in real time, optimizing performance through machine learning. As ad formats evolve, DCO automates the process, making it efficient and scalable. Despite challenges like signal loss, DCO remains a valuable tool for marketers. To succeed, leverage platforms with transparency and adaptability. Harness the balance between human insight and machine-led optimization for effective campaigns. #DigitalMarketing #Advertising https://lnkd.in/ea3kjZMt

Introducing our Altitude Advantage Ad Units. We help publishers and brands create high impact engaging units. Check out some of our examples. Cross platform Microsite Carousel - https://lnkd.in/giZeD8Rk Shoppable - https://lnkd.in/gFVEgqW2 https://lnkd.in/grWiHXib Mini Games - https://lnkd.in/gUg74wr7 , https://lnkd.in/g_y5NzrN #creativework #richmedia #highengagment

We are so proud to announce a new excited feature in our real time dashboard. A visual analytic tool that allows marketers to understand engagement within Rich Media.