UM Canada

Leveraging nuanced brand patterns in the age of AI and leading a renaissance of creativity in this new era of media – a great listen for marketers that are navigating the impact of generative AI on the ad & media industry.     

In a recent piece in WARC, our UM Global Chief Strategy Officer Dan Chapman discusses the pitfalls of leveraging AI without human influence, intervention and ingenuity, which is leading to a landscape of “bland brands.” Click through to read Dan’s rallying cry for brands and marketers to ‘Stand Against Bland!’. https://lnkd.in/ejWK5Q2b   

Earlier this month, UM hosted our FIFTH annual Guts & Glory Awards, celebrating our people, our industry-leading work, and our commitment to innovation and excellence! The judges were wowed by over 70 campaign entries this year. Medals were awarded across 9 categories from “Best in Content”, to “Innovative Use of Data”, to the infamous “The Ones That Got Away” category, which honours bold, courageous ideas pitched, but never executed! Congrats to all this year’s winners! 🥳🏆 Thanks to our friends at Cineplex Media for hosting us and a big shout out to everyone who made this day possible. We can’t wait to see what the next year brings! #Guts&Glory UM Worldwide IPG Mediabrands Canada

We are delighted to share that Jeenal Patel, Senior Director, Strategy, UM Canada, has been selected to judge the Festival of Media North America Awards. These awards celebrate and honour the best North American media and marketing campaigns that drive innovation and creativity. Please join us in congratulating Jeenal! UM Worldwide Festival of Media

Our ONE UM community in Canada collected, sorted and delivered 1,500 lbs of non-perishable food items to Spadina-Fort York Community Centre's weekly Food Bank program, which provides food access to people dealing with food insecurity. UM Canada also ran a blood drive with 40+ team members participating--donations exceeded the daily average collection at Canadian Blood Services’ King/University donation center in downtown Toronto. Great job team! #UMImpactDay #UMBetterWorld 

The results are in, and our UM Canada team has shown what we can achieve when we work together! We secured 1,500 pounds of food across Toronto's Spadina-Fort York Community Cares and Montreal's Mada Community Centre Centre, and 34 UM team members donated blood to Canadian Blood Services, exceeding the daily average collection at CBS's King/University donation centre. We are so proud of our team locally and globally. Thank you to everyone across our global network for getting out there today and making a difference! CanadaHelps UM Worldwide #UMImpactDay #UMBetterWorld #DonateBlood #canadianbloodservices

Our UM team is giving back for UM Impact Day! This year, we’re participating in a blood drive for Canadian Blood Services and a food drive for Spadina Fort York Community Cares to promote equity, sustainability, and wellness in our community. Thank you to all our team members for making a difference! CanadaHelps UM Worldwide #UMImpactDay #UMBetterWorld #DonateBlood #canadianbloodservices

Today is the 7th annual #UMImpactDay! 80+ UM offices around the world have closed so UMers can help create a #UMBetterWorld, starting with their own communities. Better World is UM’s global program that recognizes the passions of UM employees around the world, those who roll up their sleeves to make a direct impact on their community, encompassing two of UM’s core values: Care & Community.  This day will be dedicated for all our employees across Canada to participate in this international day that gives back to our local community, all with the goal to lend our efforts to make a positive impact on the world around us. This year, we will be participating in activities that drive equity, sustainability, and wellness in our community with blood donations across Canada and a food drive, serving Spadina Fort York Community Cares UM Worldwide IPG Mediabrands Canada UM Canada

Our EVP Strategy, Richard Fofana, joined a lively industry roundtable moderated by Strategy Magazine/Media in Canada to discuss the future of media, what it will take to create mass appeal, and which formats will attract ad dollars. When asked about the industry’s pursuit of mass audiences in the future, Richard commented, “We are going to need to be more nimble about how we connect with consumers. And that’s going to require a little more complexity. But I think that’s something we should be prepared to embrace… to live in a world where that complexity is part of how we operate. As opposed to just trying to find ways that are simple or single solution.” Read more below! https://bit.ly/3SyJ98P https://bit.ly/4bOyIoj https://bit.ly/4cIFJYT UM Worldwide IPG Mediabrands Canada #OneUM

AI will change consumer expectations. Are you ready? Erica Kokiw, Executive Vice President, Digital at UM Canada and a group of industry leaders shared how they are approaching AI's impact on the future. Don’t miss these invaluable insights  👉 https://lnkd.in/gvEjZpGK