YouAreUNLTD

At 63, she's the 'pop singing granny' loving the invisibility of middle-age after 42 years of being undeniably visible and outspoken. " Instead of being the person who’s being viewed, I am now the voyeur" But shut your eyes, hear the voice, you'll instantly see and know her. (You'll also be back in your teen room.) It's 40 years since Alison Moyet recorded Invisible and Don't Go. (That's crazy isn't it?) She defied conforming during an era fuelled by 'thinist facism'. “I always thought of myself as being different from other women..I had a power that discomforted people' She famously burnt all her gold discs, career memorabilia, outfits, photographs. " I don't want to build a monument to myself..its all utter nonsense " Like many midlife women , she reflected, re-evaluated and decided to radically change her life. The large country house was swapped for a terrace in Brighton. She goes to college on the bus. She's doing life her way and loving 'glorious midlife' And she's launched her 9th Album ! ---- Alison is the ambassador and voice of the GenXer movement. Don't go. Join us. Link below.

If I had only one social science fact to offer those who are curious why we created MEA, it would be Yale’s Becca Levy’s research which shows that we gain 7.5 years of additional life when, in midlife, we shift our mindset on aging from a negative to a positive. So, I danced with joy when I was recently introduced to an NIH study on the Awareness of Aging. Because humans can interpret how old they are, as we live longer as a species, we will likely see greater variability of our sense of our subjective age. The study suggests aging individuals incorporate this self-knowledge into their self-concept and personal identity, and this influences how long we live. In other words, it’s just further evidence that, just like we have public service messages suggesting we stop smoking or start exercising, we could use some pro-aging messages to combat the anti-aging industrial complex. One interesting new fact in the study is that starting in midlife and beyond, individuals feel about 20% younger than their actual age. In sum, feeling younger in midlife and later adulthood than one’s chronological age is associated with positive outcomes, whereas feeling older than one’s chronological age is associated with negative outcomes. And, those who feel younger than their age AND also feel good about aging, all other variables being the same, will live the longest. P.S - In a recent post, I asked you when does the “old age” milestone begin and 170 of you answered my poll. Looks like 80 is the winner. That certainly matches my dad’s perspective as he says that’s when he noticed a lot of changes in his body and mind.

📢 SO, WHEN DID 48 BECOME OLD? On our latest episode of #CMAConnect, we confront a silent barrier in the marketing profession – ageism. The stats are telling: our CMA DEI survey reveals age discrimination begins as early as 48 in our industry. It's even younger for agencies. Experience isn't just a bullet point on a resume. It's the lifeblood of innovation and empathy in our marketing. Acknowledging and valuing the rich tapestry of age across our teams isn't just ethically sound, it's smart business. 🔎 Considering the astonishing $8 trillion economic potential of the aging market in the U.S. alone, there's a very compelling business reason for marketers to be more age inclusive. Yet very few brands are seizing the opportunity. Marc Cooper, CM who leads Junction59, a Canadian Marketing Association member, and Anne Marie Wright from YouAreUNLTD join me to unpack the challenges and opportunities within the longevity economy. Anne Marie and Marc share profound insights on how marketers can drive change and capture the business bonanza of an age inclusive approach. As Anne Marie underscores, the aging demographic is not just large but also redefining societal norms – an audience too influential to be sidelined. 🚀 As we strive for #DiversityEquityInclusion, it's critical to remember that diversity isn't just about ticking boxes – it's about enriching perspectives and embracing life's collective experience. Ready to be a part of the change? Tune into CMA Connect to learn how we can dismantle ageism and build brands that are as age-inclusive as they are innovative. ➡️ Listen now at https://lnkd.in/gVdZMEXw #Marketing #AgeismInMarketing #LongevityEconomy #CanadianMarketing #InclusionMatters

Many of you are family caregivers - or are going to be. Here’s what an AARP survey found about the ways you’re struggling, with insights from Susan Reinhard (Side note, this is a major area of interest for us at the AgeTech Collaborative™ from AARP)

The longevity boom is transforming the future of higher education. By 2034, for the first time in U.S. history, people over 65 will outnumber those under 18. This shift presents an unprecedented opportunity to rethink the traditional three-stage life course and embrace lifelong learning. Stanford Center on Longevity is leading the charge with our New Map of Life initiative, alongside innovative organizations supporting midlife transition and university-based encore programs. We’re committed to reimagining higher education to support a more age-diverse society and unlocking the economic potential of longer, healthier lives. Let’s seize this moment to innovate and thrive together. Read more here: https://lnkd.in/eszXf2BB #HigherEducation #LongevityEconomy #LifelongLearning #NewMapofLife #AgeInclusion

Over the next 25 years, the global population of the 55+ year old on planet earth will grow from 760 million to 1.6 billion. The impact will be enormous across many sectors. The World Health Organization (WHO) is the leader in understanding what has to happen in our communities. In our latest bi-monthly ROAR Bulletin, part of our ROAR Report subscription, we showcase WHO’s Global Age-Friendly Cities Guide and other global initiatives that are addressing how we will have to rethink our towns and cities for this longterm trend. #ROAR into the New Longevity reality. World Health Organization Alana Officer John Beard Paul Irving Laura Carstensen Linda Fried Mark Lachs Diane TyChip Conley

📢 Attention à tous les entrepreneurs du secteur #AgeTech! Cherchez-vous à faire croître votre jeune entreprise novatrice? 📈💡Le prix Entrepreneur émergent d’AGE-WELL, d’une valeur de 50 000 $, a pour but de soutenir les entreprises en démarrage et les innovations susceptibles d’avoir des bienfaits économiques et sociaux pour le Canada. Les candidatures doivent être présentées au plus tard le 30 août 2024. Pour en savoir plus et poser votre candidature : https://lnkd.in/g_52M9UE