Adam Gerle

Adam Gerle

Whitehorse, Yukon Territory, Canada
2K followers 500+ connections

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Contributions

Activity

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Experience

  • Yukon Convention Bureau Graphic

    Yukon Convention Bureau

    Whitehorse, Yukon

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    Whitehorse, Yukon

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    Whitehorse, Yukon

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    Whitehorse, YT

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    Dawson City, Yukon

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    Whitehorse, Yukon

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    Whitehorse, Yukon

Volunteer Experience

  • Yukon Convention Bureau Graphic

    President

    Yukon Convention Bureau

    - Present 6 years 3 months

    The Yukon Convention Bureau is a non profit NGO that promotes the Yukon as a unique meetings, incentives, conference and events destination.

  • Tourism Industry Association of the Yukon (TIA Yukon) Graphic

    Director - Tourism Industry Association of the Yukon

    Tourism Industry Association of the Yukon (TIA Yukon)

    - Present 8 years 5 months

  • Dawson City Chamber of Commerce Graphic

    Director

    Dawson City Chamber of Commerce

    - Present 4 years 8 months

  • Best Western Hotels & Resorts Graphic

    BC/Yukon Co-op - Marketing Committee Vice Chair and Sales Committee Chair

    Best Western Hotels & Resorts

    - 13 years 5 months

    The Best Western BC/Yukon Marketing Committee is responsible for implementing marketing and advertising initiatives for the 52 Best Western Hotels located in BC/Yukon

  • Meeting Professionals International Graphic

    Canadian Advisory Council

    Meeting Professionals International

    - 2 years 1 month

    Education

    The Canadian Advisory Council acts as the “voice” of the MPI Canadian community in providing recommendations and input regarding MPI’s market position, chapter support and community strategy that will elevate the MPI Global brand within Canada. Input focuses on membership growth, chapter stability and implementation of event strategies that consistently deliver community value through education, networking and increased business development opportunities for MPI and the MPI Foundation.

  • Government of Yukon Graphic

    Strategic Marketing Advisory Committee Member

    Government of Yukon

    - 6 years

    Formerly the Tourism Marketing Committee, SMAC is a marketing sub committee of the Tourism Industry Association of the Yukon that meets regularly with the Yukon's Department of Tourism to provide advisory support to the Department's marketing strategy.

  • Timewise Event Management Inc. Graphic

    Influencer

    Timewise Event Management Inc.

    - 1 year 10 months

    Education

    GO WEST™ is the largest gathering of event professionals in Western Canada, attracting over 500 delegates from across North America.

    The Go West Influncers are a group of event professionals with significant influence in the events industry. These event profs are graciously volunteering their time to help set our strategic direction, make program recommendations, and spread the excitement as we move closer to GO WEST™ 2019.
    For more informtion, visit;…

    GO WEST™ is the largest gathering of event professionals in Western Canada, attracting over 500 delegates from across North America.

    The Go West Influncers are a group of event professionals with significant influence in the events industry. These event profs are graciously volunteering their time to help set our strategic direction, make program recommendations, and spread the excitement as we move closer to GO WEST™ 2019.
    For more informtion, visit; https://gowest2019.com/influencers

  • Yukon Convention Bureau Graphic

    Yukon Convention Bureau - Vice President

    Yukon Convention Bureau

    - 4 years

    The Yukon Convention Bureau is a non profit NGO that promotes the Yukon as a unique meetings, incentives, conference and events destination.

  • Klondike Visitors Association Graphic

    Klondike Visitors Association Marketing & Events Committee Member

    Klondike Visitors Association

    - 6 years 1 month

  • Yukon Chamber of Mines Graphic

    Yukon Chamber of Mines Communciations Committee Member

    Yukon Chamber of Mines

    - 2 years 1 month

  • Tourism Industry Association of the Yukon (TIA Yukon) Graphic

    Yukon Culinary Festival Advisory Committee Member

    Tourism Industry Association of the Yukon (TIA Yukon)

    - 2 years 5 months

  • 2012 Arctic Winter Games Host Society Graphic

    Visual Identity and Branding

    2012 Arctic Winter Games Host Society

    - 1 year 3 months

    Assisted the Marketing Committee Chair with the Visual ID & branding.
    Responsible for the initial development of Games’ visual identity and branding, including advertising, signage and marketing materials.
    Responsible for creating the Games’ slogan: “Play Your Part”.

  • Director

    Yukon Chamber of Commerce

    - 2 years 1 month

Publications

Courses

  • Art of Marketing

    September 2013

Honors & Awards

  • 2019 Best Sales & Marketing Performance - Red Lion Hotels Best of the Best Awards

    Red Lion Hotels

  • 2018 Marketing Innovation Award - Yukon Tourism Awards of Excellence

    Tourism Industry Association of the Yukon

    Downtown Hotel - "Manhunt for the Missing Toe"

  • 2017 Marketing Innovation Award - Yukon Tourism Awards of Excellence

    Tourism Industry Association of the Yukon

    Coast High Country Inn the "World's Most Famous 3 Star Hotel" Campaign

    When Will and Kate traveled to the Yukon in 2016 for their Royal Visit, the British tabloids were critical of the Royals staying at the Coast High Country Inn, a mere 3 Star Hotel in Whitehorse.

    So we had fun with the tabloid reviews, making the Coast High Country Inn the World's Most Famous 3 Star Hotel!

  • 2015 Yukon Tourism Awards of Excellence - Tourism Employee of the Year

    Tourism Industry Association of the Yukon

  • 2014 Yukon Tourism Awards of Excellence - Creative Travel Media Award

    Tourism Industry Association of the Yukon

  • 2014 "Best Marketed Company" Frozen Globe Award

    Up Here Business Magazine

Organizations

  • Tourism Industry Association of the Yukon

    DIrector : Yukon Convention Bureau Seat

    - Present

  • Yukon Convention Bureau

    Vice President, Board of Directors

    - Present

  • Prospectors & Developers Association of Canada (PDAC)

    Member

    - Present

  • Tourism Industry Association of Canada (TIAC)

    Member

    - Present

  • Tourism Marketing Committee (TMC) - Tourism Industry Association of the Yukon

    Director

    - Present

  • AME BC

    Member

    - Present

  • Best Western BC/Yukon Marketing Co-op

    BC/Yukon Co-op Vice Chair and Sales Committee Chair

    - Present

  • Meeting Professionals International - BC Chapter

    Member

    - Present

  • Canadian Inbound Tourism Asia/Pacific (CITAP)

    Member

    - Present

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