Contributions
Activity
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Did you know that since Kamloops built and earned the title of Canada’s Tournament Capital we’ve gained 40,000 residents? Our current infrastructure…
Did you know that since Kamloops built and earned the title of Canada’s Tournament Capital we’ve gained 40,000 residents? Our current infrastructure…
Liked by Adam Gerle
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A fantastic opportunity for anyone interested to become an astronaut... or to hear about a few other amazing careers!
A fantastic opportunity for anyone interested to become an astronaut... or to hear about a few other amazing careers!
Liked by Adam Gerle
Experience
Volunteer Experience
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President
Yukon Convention Bureau
- Present 6 years 3 months
The Yukon Convention Bureau is a non profit NGO that promotes the Yukon as a unique meetings, incentives, conference and events destination.
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Director - Tourism Industry Association of the Yukon
Tourism Industry Association of the Yukon (TIA Yukon)
- Present 8 years 5 months
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BC/Yukon Co-op - Marketing Committee Vice Chair and Sales Committee Chair
Best Western Hotels & Resorts
- 13 years 5 months
The Best Western BC/Yukon Marketing Committee is responsible for implementing marketing and advertising initiatives for the 52 Best Western Hotels located in BC/Yukon
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Canadian Advisory Council
Meeting Professionals International
- 2 years 1 month
Education
The Canadian Advisory Council acts as the “voice” of the MPI Canadian community in providing recommendations and input regarding MPI’s market position, chapter support and community strategy that will elevate the MPI Global brand within Canada. Input focuses on membership growth, chapter stability and implementation of event strategies that consistently deliver community value through education, networking and increased business development opportunities for MPI and the MPI Foundation.
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Strategic Marketing Advisory Committee Member
Government of Yukon
- 6 years
Formerly the Tourism Marketing Committee, SMAC is a marketing sub committee of the Tourism Industry Association of the Yukon that meets regularly with the Yukon's Department of Tourism to provide advisory support to the Department's marketing strategy.
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Influencer
Timewise Event Management Inc.
- 1 year 10 months
Education
GO WEST™ is the largest gathering of event professionals in Western Canada, attracting over 500 delegates from across North America.
The Go West Influncers are a group of event professionals with significant influence in the events industry. These event profs are graciously volunteering their time to help set our strategic direction, make program recommendations, and spread the excitement as we move closer to GO WEST™ 2019.
For more informtion, visit;…GO WEST™ is the largest gathering of event professionals in Western Canada, attracting over 500 delegates from across North America.
The Go West Influncers are a group of event professionals with significant influence in the events industry. These event profs are graciously volunteering their time to help set our strategic direction, make program recommendations, and spread the excitement as we move closer to GO WEST™ 2019.
For more informtion, visit; https://gowest2019.com/influencers -
Yukon Convention Bureau - Vice President
Yukon Convention Bureau
- 4 years
The Yukon Convention Bureau is a non profit NGO that promotes the Yukon as a unique meetings, incentives, conference and events destination.
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Klondike Visitors Association Marketing & Events Committee Member
Klondike Visitors Association
- 6 years 1 month
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Yukon Culinary Festival Advisory Committee Member
Tourism Industry Association of the Yukon (TIA Yukon)
- 2 years 5 months
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Visual Identity and Branding
2012 Arctic Winter Games Host Society
- 1 year 3 months
Assisted the Marketing Committee Chair with the Visual ID & branding.
Responsible for the initial development of Games’ visual identity and branding, including advertising, signage and marketing materials.
Responsible for creating the Games’ slogan: “Play Your Part”. -
Director
Yukon Chamber of Commerce
- 2 years 1 month
Publications
Courses
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Art of Marketing
September 2013
Honors & Awards
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2019 Best Sales & Marketing Performance - Red Lion Hotels Best of the Best Awards
Red Lion Hotels
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2018 Marketing Innovation Award - Yukon Tourism Awards of Excellence
Tourism Industry Association of the Yukon
Downtown Hotel - "Manhunt for the Missing Toe"
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2017 Marketing Innovation Award - Yukon Tourism Awards of Excellence
Tourism Industry Association of the Yukon
Coast High Country Inn the "World's Most Famous 3 Star Hotel" Campaign
When Will and Kate traveled to the Yukon in 2016 for their Royal Visit, the British tabloids were critical of the Royals staying at the Coast High Country Inn, a mere 3 Star Hotel in Whitehorse.
So we had fun with the tabloid reviews, making the Coast High Country Inn the World's Most Famous 3 Star Hotel! -
2015 Yukon Tourism Awards of Excellence - Tourism Employee of the Year
Tourism Industry Association of the Yukon
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2014 Yukon Tourism Awards of Excellence - Creative Travel Media Award
Tourism Industry Association of the Yukon
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2014 "Best Marketed Company" Frozen Globe Award
Up Here Business Magazine
Organizations
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Tourism Industry Association of the Yukon
DIrector : Yukon Convention Bureau Seat
- Present -
Yukon Convention Bureau
Vice President, Board of Directors
- Present -
Prospectors & Developers Association of Canada (PDAC)
Member
- Present -
Tourism Industry Association of Canada (TIAC)
Member
- Present -
Tourism Marketing Committee (TMC) - Tourism Industry Association of the Yukon
Director
- Present -
AME BC
Member
- Present -
Best Western BC/Yukon Marketing Co-op
BC/Yukon Co-op Vice Chair and Sales Committee Chair
- Present -
Meeting Professionals International - BC Chapter
Member
- Present -
Canadian Inbound Tourism Asia/Pacific (CITAP)
Member
- Present
More activity by Adam
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The Lethbridge Business Awards are just around the corner! Join us on October 9, 2024, at the Coast Lethbridge Hotel & Conference Centre to honour…
The Lethbridge Business Awards are just around the corner! Join us on October 9, 2024, at the Coast Lethbridge Hotel & Conference Centre to honour…
Liked by Adam Gerle
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Getting close to closing the financing. Appreciate all of the support...please reach out directly for details on the transaction and/or financing.
Getting close to closing the financing. Appreciate all of the support...please reach out directly for details on the transaction and/or financing.
Liked by Adam Gerle
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I managed to blag an advance copy of Professor John Kay's upcoming book The Corporation in the 21st Century. it contains this gem - among many others…
I managed to blag an advance copy of Professor John Kay's upcoming book The Corporation in the 21st Century. it contains this gem - among many others…
Liked by Adam Gerle
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While Vancouver has been around since 1886, we aren't too far behind... Grove-Crossman Equipment Ltd. has been proudly serving the community since…
While Vancouver has been around since 1886, we aren't too far behind... Grove-Crossman Equipment Ltd. has been proudly serving the community since…
Liked by Adam Gerle
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One of my favourite things to do on the planet, is see people take action. It drives my hubs crazy when all he wants to do is laze around the…
One of my favourite things to do on the planet, is see people take action. It drives my hubs crazy when all he wants to do is laze around the…
Liked by Adam Gerle
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I'm seeing a disturbing trend lately: Thought leadership can be attained by consuming content and posting consistently. Sorry, that’s not…
I'm seeing a disturbing trend lately: Thought leadership can be attained by consuming content and posting consistently. Sorry, that’s not…
Liked by Adam Gerle
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Working in the Yukon means opportunities to grow. Brigitte joined the Government of Yukon as a Speech-Language Pathologist. Now she's acting as…
Working in the Yukon means opportunities to grow. Brigitte joined the Government of Yukon as a Speech-Language Pathologist. Now she's acting as…
Liked by Adam Gerle
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Last Monday, August 19th was Discovery Day in the Yukon. It's a statutory holiday: One of 13 throughout the year. The Government of Yukon provides…
Last Monday, August 19th was Discovery Day in the Yukon. It's a statutory holiday: One of 13 throughout the year. The Government of Yukon provides…
Liked by Adam Gerle
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Happy #internationaldogday 🐾✨ This is Nitka, a Formosan Mountian dog rescue from Taiwan. We adopted her at 7 months of age sight unseen and she is…
Happy #internationaldogday 🐾✨ This is Nitka, a Formosan Mountian dog rescue from Taiwan. We adopted her at 7 months of age sight unseen and she is…
Liked by Adam Gerle
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Excited to check out Milwaukee this week and "connect" on all things events at Connect Marketplace! #ConnectMarketplace24 #ConnectMeetings…
Excited to check out Milwaukee this week and "connect" on all things events at Connect Marketplace! #ConnectMarketplace24 #ConnectMeetings…
Liked by Adam Gerle
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Our northern territories receive so much significant ongoing government spending that essentially subsidizes our economies. The value of the private…
Our northern territories receive so much significant ongoing government spending that essentially subsidizes our economies. The value of the private…
Liked by Adam Gerle
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"If they're happy, we're happy too!" I really like this picture I recently took in Whitehorse. The rapport between Laxmi and residents is so…
"If they're happy, we're happy too!" I really like this picture I recently took in Whitehorse. The rapport between Laxmi and residents is so…
Liked by Adam Gerle
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