Ann Mayer

“I have been a professional writer and editor for fifteen years, and very rarely in that time have I ever had the good fortune to work with a professional as outstanding as Ann Mayer. During our time together at CIBC, I was fortunate to learn from Ann a tremendous amount about the specifics of writing for a corporate organization that must adhere to accessibility guidelines, while still remaining approachable to the average user. Ann understands the intricacies of developing comprehensive, accessible content for a variety of audiences, and has an unswerving eye for detail and nuance. She is one of the most organized and methodical people I have ever met, and she utilizes those skills to develop and maintain content that speaks not just to the brand or philosophy she is espousing, but also to the audience targeted by each project. She's an expert writer and editor, a fantastic instructor and educator, and most importantly, she is a delight to work with on a personal level. I am very pleased to strongly recommend Ann to any business looking for a content expert and/or accessibility advocate. Ann will 100 percent improve your business in whatever capacity she is tasked with, and I can think of no higher praise than that. ”

“Every smart business needs good digital content. Not just good writing. Good content. Good content is organized, accessible, informative and engaging. It turns prospects into customers, and customers into advocates. Meet Ann Mayer, the expert in all aspects of good content. - Research: How's your existing web copy performing against your competitors? What writing style resonates with your customers? Ann knows how to find out. - Strategy: Say goodbye to stale, disorganized content. Ann structures content so it's easy to use and update. - Accessibility: Ann's an expert in creating content that everyone, including persons with disabilities, can read and use. - Plain language: Ann is cognizant in methodologies of facilitating the development of intelligible verbiage. (No -- actually, she knows how to write content that's easy to read.) - Writing and editing: It should come as no surprise that Ann's an expert at writing sales and technical copy, and editing for structure, style and accuracy. - Instructing and advocating: One-on-one or in a group, Ann clearly conveys the importance of good content and teaches others how to create it. I was privileged to work with Ann for two years as her manager and two as her colleague. She's always ready to share her knowledge and help others, and she does so with an open mind and a sense of humour. Ann inspired me (still does!) with her dedication to creating good content.”