Carla Guerrera

Carla Guerrera

Greater Vancouver Metropolitan Area
6K followers 500+ connections

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About

With a career spanning two decades in real estate development and the delivery of $2 Billion in complex real estate development, Carla stands as a visionary developer, recognized for her role in creating sustainable and leading-edge development. As the Founder and CEO of Purpose Driven Development, Carla leads a firm dedicated to executing mixed-use, mixed-income development projects with a people, planet and profit approach with First Nations, governments, non-profits and investors. Her adept ability to simplify complexity, reduce risk, and unlock value has proven invaluable to clients, partners, investors, and stakeholders alike. Carla has earned recognition locally, nationally, and internationally, receiving awards for her leadership of innovative and transformative real estate development.

Her proven track record is demonstrated in projects that have achieved financial success, while pushing boundaries on social, and environmental sustainability to create sustainable communities. Carla possesses a profound expertise in masterplanning, particularly for large and complex sites, including waterfront revitalization and brownfield redevelopment. Notably, she played a key leadership role in West Don Lands redevelopment, an 80 acre former industrial site on Toronto's waterfront and now a globally-acclaimed new neighbourhood.

Carla serves on the Board of Directors for the Thames Estuary Growth Board, the UK's largest growth initiative focused on regenerative development along the Thames River corridor. Additionally, she is a member of the Board of the BC Pavilion Corporation. Her passion lies in shaping the future of cities through delivering real estate development that creates communities where everyone can thrive.

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Contributions

Activity

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Experience

  • Thames Estuary Graphic

    Thames Estuary

    London, England, United Kingdom

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    Vancouver, Canada Area

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    Vancouver, Canada Area

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    Vancouver, Canada Area

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    Vancouver, Canada Area

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    Toronto, Canada Area

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    Toronto, Canada Area

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Education

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    Masters of Urban and Regional Planning, M. Pl.

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Licenses & Certifications

Volunteer Experience

  • Shelter Night Volunteer

    YMCA/ First Baptist Church

    - Present 11 years 1 month

    Poverty Alleviation

  • Urban Development Institute - Pacific Region Graphic

    Juror 2016 Awards of Excellence

    Urban Development Institute - Pacific Region

    - Present 8 years 2 months

  • Atira Women's Resource Society Graphic

    Board Member, Atira Development Society (Development Arm of AWRS)

    Atira Women's Resource Society

    - Present 8 years 9 months

    Poverty Alleviation

    Atira Development Society, is the development arm of Atira Women's Resource Society which builds housing for women. Atira Women's Resource Society is a not-for-profit organization committed to the work of ending violence against women through providing direct service, as well as working to increase awareness of and education around the scope and impact on our communities of men's violence against women and children.

Publications

Projects

  • Grosvenor Edgemont Village Mixed-Use Development

    Planning and community engagement consulting to Grosvenor on mixed-use development in Edgemont Village, North Vancouver.

    Iconic mixed-use redevelopment that includes:
    -new public gathering spaces for neighbours and families who make Edgemont what it is today
    -adheres and helps achieve the Edgemont Village Refresh Plan principles
    - a full-size grocery store, with an innovative design to retain a village scale and local feel
    - Enough parking on site to meet Edgemont Village’s…

    Planning and community engagement consulting to Grosvenor on mixed-use development in Edgemont Village, North Vancouver.

    Iconic mixed-use redevelopment that includes:
    -new public gathering spaces for neighbours and families who make Edgemont what it is today
    -adheres and helps achieve the Edgemont Village Refresh Plan principles
    - a full-size grocery store, with an innovative design to retain a village scale and local feel
    - Enough parking on site to meet Edgemont Village’s needs
    - Addition of a few, key merchants to enhance the village shopping experience,
    - Creation of 70-75 new apartments and town homes, for new residents and downsizes
    - latest green-building standards through an architectural design that reflects the District of North Vancouver’s goal to be the leader in urban sustainability and resiliency.

    See project

  • The Prescott (13th & Lonsdale North Vancouver)

    The Prescott presents a welcome transformation of a contaminated gas station site into a vibrant, mixed-use transit-oriented development in the heart of North Vancouver. With hishly inspired design, is a landmark glass and concrete high-rise of 84 unique view residences, located at the rise of 13th & Lonsdale. Consciously shaped, intelligently positioned, and designed with purpose by renowned architect Walter Frankl. The Prescott offers tailored interior living spaces, inviting residential…

    The Prescott presents a welcome transformation of a contaminated gas station site into a vibrant, mixed-use transit-oriented development in the heart of North Vancouver. With hishly inspired design, is a landmark glass and concrete high-rise of 84 unique view residences, located at the rise of 13th & Lonsdale. Consciously shaped, intelligently positioned, and designed with purpose by renowned architect Walter Frankl. The Prescott offers tailored interior living spaces, inviting residential lobby design, and an extensive public realm designed by award-winning landscape architects PWL Partnership. The Prescott will be true landmark building on the North Shore, a place we can all point to with pride at this visible Central Lonsdale gateway.

    See project

  • West Don Lands

    The award-winning West Don Lands is Toronto’s next waterfront neighbourhood; a community that is people focused, family friendly, environmentally sustainable and beautifully designed for living.
    The 80 acre site is being transformed from former industrial lands into a sustainable, mixed-use, pedestrian-friendly community. The new West Don Lands will be surrounded by nearly 9.3 hectares (23 acres) of parks and public spaces and will feature approximately 6,000 new residential units…

    The award-winning West Don Lands is Toronto’s next waterfront neighbourhood; a community that is people focused, family friendly, environmentally sustainable and beautifully designed for living.
    The 80 acre site is being transformed from former industrial lands into a sustainable, mixed-use, pedestrian-friendly community. The new West Don Lands will be surrounded by nearly 9.3 hectares (23 acres) of parks and public spaces and will feature approximately 6,000 new residential units, employment and commercial space, and at least one elementary school and two child-care centres.

    See project

  • Underpass Park

    Underpass Park transformed derelict and unused space beneath a series of overpasses into a unique community park. Underpass Park, located under and around the Eastern Avenue, Richmond and Adelaide overpasses, is the most extensive park ever built under an overpass in Canada, and the first ever in Toronto. "Toronto’s Underpass Park turns an urban blight into a delightful playground
    Toronto’s Underpass Park isn’t just a new recreational space, it’s an important act of reclamation." Toronto…

    Underpass Park transformed derelict and unused space beneath a series of overpasses into a unique community park. Underpass Park, located under and around the Eastern Avenue, Richmond and Adelaide overpasses, is the most extensive park ever built under an overpass in Canada, and the first ever in Toronto. "Toronto’s Underpass Park turns an urban blight into a delightful playground
    Toronto’s Underpass Park isn’t just a new recreational space, it’s an important act of reclamation." Toronto Star

    See project

Honors & Awards

  • Business In Vancouver Top 40 Under 40 Award

    Business in Vancouver

    After 25 years, BIV continues to highlight the achievements of B.C.'s young entrepreneurs, executives and professionals by finding 40 outstanding professionals worthy of the Forty under 40 distinction. Winners, born after 1975, have demonstrated excellence in business, judgment, leadership and community contribution.
    https://www.biv.com/article/2015/12/carla-guerrera/

  • Best Mixed-Use Development Award UDI 2014 - The Prescott

    Urban Development Institute

    Honoured to have played a lead role in the planning, design and development of The Prescott in North Vancouver, an iconic mixed-use development and home to the head office of Blue Shore Financial.

    http://udi.bc.ca/news-central/news/udi-development-month-prescott-wesgroup-properties

  • Top 40 Under 40 Global Land Use Professional Award- Urban Land Institute

    Urban Land Institute

    The Urban Land 40 Under 40 represent the best young land use professionals from around the globe, as selected by members of the Urban Land Institute. Applicants were drawn from the real estate and land-use disciplines, including development, finance, design, planning, sustainability, public policy, and academia.

    http://40under40.uli.org/people/carla-guerrera/

Languages

  • Italian

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Organizations

  • Urban Development Institute

    Member and Awards Jury

    - Present

  • Urban Land Institute British Columbia District Council

    Board Member

    - Present

  • Canada Green Building Council- Toronto Chapter

    Board Member

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