About
Passionate about patients, #HealthIT and healthcare.
An award-winning healthcare marketer with more than 20 years of experience helping companies grow and expand their healthcare business in Canada, US, Australia and Europe. A resourceful and creative team player who knows how to generate leads and brand awareness with and WITHOUT budget. A history of building high-performing teams and work environments.
Specialties: branding, digital marketing, demand generation, event marketing, content marketing, ABM, social selling, client retention, product innovation, alliances, partnerships, international expansion
Articles by Colin
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Twitter Still Great at Extending Conference Reach
Twitter Still Great at Extending Conference Reach
By Colin Hung
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5 Reasons why #HITMC is special for HealthIT Marketers
5 Reasons why #HITMC is special for HealthIT Marketers
By Colin Hung
Contributions
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You're facing last-minute changes for the conference. How can you effectively update sponsors and partners?
First, just breathe. There is ALWAYS something unforeseen that happens ahead of every conference. It has happened before and it will happen again. You aren't alone. Once your initial panic has gone away, explain to your attendees/sponsors what happened without additional commentary. Do not attempt to "put a spin on it". Just say it. The key is balancing the need for speed vs thoroughness. The worst thing you can do is incite panic. So don't send out a communication without formulating the alternatives and thinking through the impact to your sponsors/attendees. Nothing good will come from an email that just says "the conference hotel was severely damaged by a hurricane". It needs a solid plan to go with it. Breathe.
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What do you do if your personal brand needs a boost during a career transition?
Dig your well before you are thirsty! This was a great piece of advice from author Harvey Mackay While it's critical to engage your network during a career transition, you should ALWAYS be engaging your network. That way when you are in transition, you aren't having to reconnect and restart relationships. Social media should definitely be your first stop - commenting, being active in groups, etc. But don't forget about your IRL network too! Attend local conferences and meetups. Volunteer at relevant associations. All of this will help make your transition smoother and get you closer to your career goals.
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Here's how you can foster strong relationships with clients and prospects in a remote work setting.
Building relationships with clients and prospects in-person is hard. Doing it remotely is even harder, but the same rules apply: - Listen more than you speak - Be present (no distractions & no multi-tasking) - Bring value (aka be helpful) - Drop the corporate-speak - Stay in regular contact The goal should not be to replicate what happens in-person. Instead, leverage the unique aspects of virtual, like commenting on the person's background, sending video messages vs just written emails, and use "reactions" during discussions (we all love the applause icon). Above all, be human and be yourself.
Activity
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In all the euphoria about AI, clinicians have legitimate concerns. We cannot afford to repeat EHR mistakes of the past which cost them dearly…
In all the euphoria about AI, clinicians have legitimate concerns. We cannot afford to repeat EHR mistakes of the past which cost them dearly…
Liked by Colin Hung
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🚀 Thrilled to have represented ventureLAB and the HardTech Investor Network (HIN) at the inaugural #HardtechFest, part of #StartupFest last week in…
🚀 Thrilled to have represented ventureLAB and the HardTech Investor Network (HIN) at the inaugural #HardtechFest, part of #StartupFest last week in…
Liked by Colin Hung
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Do YouTube ads work in healthcare? According to Carey George, Creative Director at Goods & Services, the answer is a resounding YES! Here are some…
Do YouTube ads work in healthcare? According to Carey George, Creative Director at Goods & Services, the answer is a resounding YES! Here are some…
Shared by Colin Hung
Experience
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Publications
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Social Media and the Patient Experience
JACR - Journal of the American College of Radiology
More activity by Colin
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Is Sales a “numbers game” or a communication play? I’ve enjoyed (and endured) a great B2B sales career working with C-level leaders and their teams…
Is Sales a “numbers game” or a communication play? I’ve enjoyed (and endured) a great B2B sales career working with C-level leaders and their teams…
Liked by Colin Hung
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If you have a desire to work in making care easier to access, come join our team! Hackensack Meridian Health is #1 in New Jersey and forward-thinking…
If you have a desire to work in making care easier to access, come join our team! Hackensack Meridian Health is #1 in New Jersey and forward-thinking…
Liked by Colin Hung
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Looking forward to presenting with Spencer Snyder, MHA new insights on what patients expect and how it aligns with provider priorities. Let’s go…
Looking forward to presenting with Spencer Snyder, MHA new insights on what patients expect and how it aligns with provider priorities. Let’s go…
Liked by Colin Hung
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My company recently held a reception for CNEs where we talked about some of the more pressing issues in nursing. It was so refreshing, even though…
My company recently held a reception for CNEs where we talked about some of the more pressing issues in nursing. It was so refreshing, even though…
Liked by Colin Hung
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I’m excited to share that I’m starting a new position as Director, Growth Solutions at Unlock Health, and I drew a quick picture on my old business…
I’m excited to share that I’m starting a new position as Director, Growth Solutions at Unlock Health, and I drew a quick picture on my old business…
Liked by Colin Hung
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CEO of Greenway Health Sets Company on a Bold Path Dare I say...the EHR space is exciting again?! I know it sounds strange, but seriously, every…
CEO of Greenway Health Sets Company on a Bold Path Dare I say...the EHR space is exciting again?! I know it sounds strange, but seriously, every…
Shared by Colin Hung
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