Dustin Rideout

Dustin Rideout

Toronto, Ontario, Canada
4K followers 500+ connections

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About

5 forces continue to motivate me: passion, people, culture, curiosity, and change.

As an internationally awarded strategist, I have helped brands realize their next stage of growth through deep cultural understanding and analytical rigour. My strategic vision has helped guide award winning creative output across the globe (Cannes Lion’s, One Show, Clio's Clio Sports), along with recognition at every major effectiveness competition in North America (Effies, Cassies, Jay Chiat Awards, David Ogilvy Awards).

My success has certainly not come as a lone wolf, as I have had the extreme pleasure to work alongside some of the most inspiring and talented individuals from around the globe. It is my belief that through radical collaboration and empathy, creativity has the power to change the world.

Over the past 15+ years, I have had the pleasure to work with such notable global brands as The North Face, IKEA, The Coca-Cola Company, Samsung, Visa, Heineken, Axe, Microsoft, Sport Chek, The Toronto Raptors, Toronto Maple Leafs, Stella Artois, NHL and NBA.

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Experience

  • Effie Worldwide Graphic

    Effie Worldwide

    Canada

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    Toronto, Ontario, Canada

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Toronto

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    Toronto

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Honors & Awards

  • ADCC

    Advertising & Design Club Of Canada

    Toronto Maple Leafs - Stand Witness
    Gold x 2
    Silver x 1

    http://archive.theadcc.ca/islandora/object/adcc%3A62267

  • Créa 2017

    Créa 2017

    Grand Prix | Hors télé (pièce unique) | The North Face
    Prix | Hors télé (campagne) | The North Face
    Grand Prix | Rayonnement national ou international d'une idée québécoise | The North Face

  • Bronze, Branded Entertainment & Content

    Clio Sports

    http://www.cliosports.com/winners/2015/all/entry.cfm?entryid=901510214&ispartofcampaign=1&index=2

  • Bronze, Product/Service Packaging

    Clio Sports

    http://www.cliosports.com/winners/2015/all/entry.cfm?entryid=901510213&ispartofcampaign=0&index=1

  • 4A's Jay Chiat Awards for Strategic Excellence, Bronze

    4A's

    Bronze in regional category for Toronto FC
    Case Study - http://www.aaaa.org/communications/2014JayChiatCaseStudies/Regional/BRONZE_SIDLEE_bloodybigdeal.pdf

  • 4A's Jay Chiat Awards for Strategic Excellence, Silver

    4A's

    Silver, regional for IKEA
    Case Study - http://www.aaaa.org/communications/2014JayChiatCaseStudies/Regional/SILVER_burnetttoronto_LEARNIKEA.pdf

  • Best In Show, IKEA

    Extra Awards

    Best In Show - http://www.newspaperscanada.ca/node/16152
    Gold, Retail - http://www.newspaperscanada.ca/node/16191
    Silver, Small Space - http://www.newspaperscanada.ca/node/16192

  • Bronze, Video/Film, Toronto Raptors

    CLIO Sports Awards

  • Silver, Public Relations, Toronto FC

    CLIO Sports

  • Shopper Innovation Awards

    Strategy

    IKEA: GRAND PRIX
    IKEA: Gold: Custom Retail
    IKEA: Gold: Integration
    IKEA: Gold: Original Idea

    http://strategyonline.ca/2014/03/04/shopper-innovation-awards-ikea-schools-winnipeggers/#ixzz2v28bM73G

    Earl's Restaurant: Silver: Original Idea

    http://strategyonline.ca/2014/03/04/shopper-innovation-awards-earls-customers-get-meat-redemption/

  • 2013 Shark Awards

    Kinsale

    Gold I Ambient I IKEA Moving Day
    http://kinsalesharks.com/winners-2013/entry/1519/in/3/6

    Bronze I Ambient I IKEA Human Coupons
    http://kinsalesharks.com/winners-2013/entry/1518/in/3/5

    Silver x 2 I IKEA

  • Promo Awards

    Strategy Magazine

    Best Of Show I IKEA Human Coupons
    http://promoawards.strategyonline.ca/Winners/IKEA_Human_Coupons

    Gold I Best Activity Generating Brand Volume I IKEA Moving Day
    http://promoawards.strategyonline.ca/Winners/IKEA_Moving_Day?Length=0

    Gold I Most Innovative Idea or Concept I IKEA Human Coupons
    http://promoawards.strategyonline.ca/Winners/IKEA_Human_Coupons?Length=0

    Gold I Best Integrated Campaign I IKEA Human Coupons…

    Best Of Show I IKEA Human Coupons
    http://promoawards.strategyonline.ca/Winners/IKEA_Human_Coupons

    Gold I Best Activity Generating Brand Volume I IKEA Moving Day
    http://promoawards.strategyonline.ca/Winners/IKEA_Moving_Day?Length=0

    Gold I Most Innovative Idea or Concept I IKEA Human Coupons
    http://promoawards.strategyonline.ca/Winners/IKEA_Human_Coupons?Length=0

    Gold I Best Integrated Campaign I IKEA Human Coupons
    http://promoawards.strategyonline.ca/Winners/IKEA_Human_Coupons?Length=0


  • Bronze x2, Tech breakthrough and out-of-the-box retail

    Shopper Innovation Awards, Strategy

  • Bronze, Off To A Good Start

    Cassies

    http://cassies.ca/entry/viewcase/7465

  • Silver, Best Insight

    Cassies

    http://cassies.ca/entry/viewcase/7492

  • Silver, Best Use Of Media

    Cassies

    http://cassies.ca/entry/viewcase/7492

  • 4A's Jay Chiat Awards for Strategic Excellence, Bronze

    American Association of Advertising Agencies

    The Jay Chiat Awards are global advertising awards that recognize brilliant strategic thinking. The awards are presented in recognition of planners who have developed strong and innovative insights, and seen their work evolve through creative that affects both the consumer and the business.

  • 2012 Promo Awards x5

    CAPMA

    IKEA MOVING DAY

    GOLD: Best Activity Generating Brand Volume
    GOLD: Best Experiential
    GOLD: Best Pop-Up Activation


    IKEA’S OTTAWA: INTERIOR BEAUTIFICATION PLAN
    BRONZE: Best Activity Generating Brand Volume
    BRONZE: Best Experiential Campaign

    http://www.capma.org/appimages/file/2012PromoAwardsBooklet.pdf

  • Bronze, Cannes Lion, IKEA

    Cannes Lion

    Winning Entry - http://www.canneslions.com/work/2012/media/entry.cfm?entryid=26944&award=4

  • Silver, Marketing Awards, IKEA

    Marketing Magazine

  • Gold, North American Effie Awards, IKEA

    Effie North America

    Case Study: http://www.effie.org/winners/showcase/2012/6646

  • Grand Effie, Finalist, IKEA

    Effie North America

    Case Study: http://www.effie.org/winners/showcase/2012/6646

  • Gold, Ogilvy, IKEA

    ARF David Ogilvy Awards

    Case Study - http://thearf-org-aux-assets.s3.amazonaws.com/ogilvy/12/PDF/IKEA.pdf

  • Gold, Automotive and DIY, Subaru

    Cassies

    http://strategyonline.ca/2012/01/23/cassies-gold-subaru-gets-out-more/

  • Gold, Automotive, Subaru

    CMA

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