About
5 forces continue to motivate me: passion, people, culture, curiosity, and change.
As an internationally awarded strategist, I have helped brands realize their next stage of growth through deep cultural understanding and analytical rigour. My strategic vision has helped guide award winning creative output across the globe (Cannes Lion’s, One Show, Clio's Clio Sports), along with recognition at every major effectiveness competition in North America (Effies, Cassies, Jay Chiat Awards, David Ogilvy Awards).
My success has certainly not come as a lone wolf, as I have had the extreme pleasure to work alongside some of the most inspiring and talented individuals from around the globe. It is my belief that through radical collaboration and empathy, creativity has the power to change the world.
Over the past 15+ years, I have had the pleasure to work with such notable global brands as The North Face, IKEA, The Coca-Cola Company, Samsung, Visa, Heineken, Axe, Microsoft, Sport Chek, The Toronto Raptors, Toronto Maple Leafs, Stella Artois, NHL and NBA.
Articles by Dustin
Activity
-
All of us at lululemon are ready to support Team Canada in their journey at the Paris 2024 Paralympic Games!
All of us at lululemon are ready to support Team Canada in their journey at the Paris 2024 Paralympic Games!
Liked by Dustin Rideout
-
Following my Commerce Design talk in Cannes, I had the chance to write an exclusive op-ed for ADWEEK exploring the next phase of customer engagement…
Following my Commerce Design talk in Cannes, I had the chance to write an exclusive op-ed for ADWEEK exploring the next phase of customer engagement…
Liked by Dustin Rideout
-
Ipsos' largest public survey in our history to identify the macro forces, global trends and human values that are driving the world today. Stay tuned!
Ipsos' largest public survey in our history to identify the macro forces, global trends and human values that are driving the world today. Stay tuned!
Liked by Dustin Rideout
Experience
Honors & Awards
-
ADCC
Advertising & Design Club Of Canada
Toronto Maple Leafs - Stand Witness
Gold x 2
Silver x 1
http://archive.theadcc.ca/islandora/object/adcc%3A62267 -
Créa 2017
Créa 2017
Grand Prix | Hors télé (pièce unique) | The North Face
Prix | Hors télé (campagne) | The North Face
Grand Prix | Rayonnement national ou international d'une idée québécoise | The North Face
-
Bronze, Branded Entertainment & Content
Clio Sports
http://www.cliosports.com/winners/2015/all/entry.cfm?entryid=901510214&ispartofcampaign=1&index=2
-
Bronze, Product/Service Packaging
Clio Sports
http://www.cliosports.com/winners/2015/all/entry.cfm?entryid=901510213&ispartofcampaign=0&index=1
-
4A's Jay Chiat Awards for Strategic Excellence, Bronze
4A's
Bronze in regional category for Toronto FC
Case Study - http://www.aaaa.org/communications/2014JayChiatCaseStudies/Regional/BRONZE_SIDLEE_bloodybigdeal.pdf -
4A's Jay Chiat Awards for Strategic Excellence, Silver
4A's
Silver, regional for IKEA
Case Study - http://www.aaaa.org/communications/2014JayChiatCaseStudies/Regional/SILVER_burnetttoronto_LEARNIKEA.pdf -
Best In Show, IKEA
Extra Awards
Best In Show - http://www.newspaperscanada.ca/node/16152
Gold, Retail - http://www.newspaperscanada.ca/node/16191
Silver, Small Space - http://www.newspaperscanada.ca/node/16192
-
Bronze, Video/Film, Toronto Raptors
CLIO Sports Awards
-
Silver, Public Relations, Toronto FC
CLIO Sports
-
Shopper Innovation Awards
Strategy
IKEA: GRAND PRIX
IKEA: Gold: Custom Retail
IKEA: Gold: Integration
IKEA: Gold: Original Idea
http://strategyonline.ca/2014/03/04/shopper-innovation-awards-ikea-schools-winnipeggers/#ixzz2v28bM73G
Earl's Restaurant: Silver: Original Idea
http://strategyonline.ca/2014/03/04/shopper-innovation-awards-earls-customers-get-meat-redemption/ -
2013 Shark Awards
Kinsale
Gold I Ambient I IKEA Moving Day
http://kinsalesharks.com/winners-2013/entry/1519/in/3/6
Bronze I Ambient I IKEA Human Coupons
http://kinsalesharks.com/winners-2013/entry/1518/in/3/5
Silver x 2 I IKEA
-
Promo Awards
Strategy Magazine
Best Of Show I IKEA Human Coupons
http://promoawards.strategyonline.ca/Winners/IKEA_Human_Coupons
Gold I Best Activity Generating Brand Volume I IKEA Moving Day
http://promoawards.strategyonline.ca/Winners/IKEA_Moving_Day?Length=0
Gold I Most Innovative Idea or Concept I IKEA Human Coupons
http://promoawards.strategyonline.ca/Winners/IKEA_Human_Coupons?Length=0
Gold I Best Integrated Campaign I IKEA Human Coupons…Best Of Show I IKEA Human Coupons
http://promoawards.strategyonline.ca/Winners/IKEA_Human_Coupons
Gold I Best Activity Generating Brand Volume I IKEA Moving Day
http://promoawards.strategyonline.ca/Winners/IKEA_Moving_Day?Length=0
Gold I Most Innovative Idea or Concept I IKEA Human Coupons
http://promoawards.strategyonline.ca/Winners/IKEA_Human_Coupons?Length=0
Gold I Best Integrated Campaign I IKEA Human Coupons
http://promoawards.strategyonline.ca/Winners/IKEA_Human_Coupons?Length=0
-
Bronze x2, Tech breakthrough and out-of-the-box retail
Shopper Innovation Awards, Strategy
-
Bronze, Off To A Good Start
Cassies
http://cassies.ca/entry/viewcase/7465
-
Silver, Best Insight
Cassies
http://cassies.ca/entry/viewcase/7492
-
Silver, Best Use Of Media
Cassies
http://cassies.ca/entry/viewcase/7492
-
4A's Jay Chiat Awards for Strategic Excellence, Bronze
American Association of Advertising Agencies
The Jay Chiat Awards are global advertising awards that recognize brilliant strategic thinking. The awards are presented in recognition of planners who have developed strong and innovative insights, and seen their work evolve through creative that affects both the consumer and the business.
-
2012 Promo Awards x5
CAPMA
IKEA MOVING DAY
GOLD: Best Activity Generating Brand Volume
GOLD: Best Experiential
GOLD: Best Pop-Up Activation
IKEA’S OTTAWA: INTERIOR BEAUTIFICATION PLAN
BRONZE: Best Activity Generating Brand Volume
BRONZE: Best Experiential Campaign
http://www.capma.org/appimages/file/2012PromoAwardsBooklet.pdf -
Bronze, Cannes Lion, IKEA
Cannes Lion
Winning Entry - http://www.canneslions.com/work/2012/media/entry.cfm?entryid=26944&award=4
-
Silver, Marketing Awards, IKEA
Marketing Magazine
-
Gold, North American Effie Awards, IKEA
Effie North America
Case Study: http://www.effie.org/winners/showcase/2012/6646
-
Grand Effie, Finalist, IKEA
Effie North America
Case Study: http://www.effie.org/winners/showcase/2012/6646
-
Gold, Ogilvy, IKEA
ARF David Ogilvy Awards
Case Study - http://thearf-org-aux-assets.s3.amazonaws.com/ogilvy/12/PDF/IKEA.pdf
-
Gold, Automotive and DIY, Subaru
Cassies
http://strategyonline.ca/2012/01/23/cassies-gold-subaru-gets-out-more/
-
Gold, Automotive, Subaru
CMA
Recommendations received
23 people have recommended Dustin
Join now to viewMore activity by Dustin
-
Great things happening for newcomers at Rogers Bank!
Great things happening for newcomers at Rogers Bank!
Liked by Dustin Rideout
-
He's one of ours! Meet the very lovely (and tremendously fit) Alexander Stolerman from Forsman & Bodenfors London...
He's one of ours! Meet the very lovely (and tremendously fit) Alexander Stolerman from Forsman & Bodenfors London...
Liked by Dustin Rideout
-
Fun event with the Canadian Baseball Hall of Fame and Museum - perfect for the baseball lover you know!!
Fun event with the Canadian Baseball Hall of Fame and Museum - perfect for the baseball lover you know!!
Liked by Dustin Rideout
-
Over 4 years ago, we started Neo Financial on a scrap piece of paper. We built Neo because Canadians have been financially underserved for far too…
Over 4 years ago, we started Neo Financial on a scrap piece of paper. We built Neo because Canadians have been financially underserved for far too…
Liked by Dustin Rideout
-
Our very own TBWA\Chiat\Day US CEO, Erin Riley has been elevated to Global CEO of TBWA\Worldwide! 🏴☠️ Effective January 1, Erin succeeds Troy…
Our very own TBWA\Chiat\Day US CEO, Erin Riley has been elevated to Global CEO of TBWA\Worldwide! 🏴☠️ Effective January 1, Erin succeeds Troy…
Liked by Dustin Rideout
-
I had a great time speaking on the future of racquet sports with Racquet and Caitlin Thompson at the US Open 🏓 🏸 🎾 Shoutout to my other…
I had a great time speaking on the future of racquet sports with Racquet and Caitlin Thompson at the US Open 🏓 🏸 🎾 Shoutout to my other…
Liked by Dustin Rideout
-
Last week I had the opportunity to speak at League of Originals' first ever Toronto Summit, and I was honestly stunned by the incredible event…
Last week I had the opportunity to speak at League of Originals' first ever Toronto Summit, and I was honestly stunned by the incredible event…
Liked by Dustin Rideout
-
🚀 Exciting times at PORTA - Tradizione Italiana as we continue to expand across Ontario and beyond! I’m thrilled to announce that our delicious…
🚀 Exciting times at PORTA - Tradizione Italiana as we continue to expand across Ontario and beyond! I’m thrilled to announce that our delicious…
Liked by Dustin Rideout
-
Watch on 9/9 at 10 a.m. PT. Tune in at apple.com or on the Apple TV app.
Watch on 9/9 at 10 a.m. PT. Tune in at apple.com or on the Apple TV app.
Liked by Dustin Rideout
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More