“Working with Eva for the past two years has shown me that she is a champion of people and of ideas. She brings forth and stewards ideas that have the potential for step change while keeping the focus where it should be - impact of the idea not whose idea it was. As a leader of people she takes pride in developing talent and giving people space to shine. And on a personal level her EQ sets her a part - she knows when to push you to try again and when to offer support.”
About
At Tennis Canada, leading a dedicated team of 28, my role as SVP Tennis Development and Partnerships emphasizes the advancement of women and girls in the sport, tennis infrastructure enhancement and growth, and strategic partnership marketing. These responsibilities align with my proficiency in organizational leadership, reflected in managing an $8M operational budget and cultivating relationships with tennis leaders across Canada, and government and municipal partners for sport development and integrity.
My tenure broadens from operational leadership to representing our organization within the Canadian Olympic Committee and Sport Canada, advocating for tennis community interests. The skillsets honed over the recent years, including manufacturing process improvement and mentoring, supports our mission to foster inclusive, safe, accessible, and welcoming tennis experiences nationally. Our team's commitment to this vision is evident in our collaborative efforts to amplify the reach and impact of tennis across Canada.
Activity
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Excuses kill progress. Excuse-makers think they're protecting themselves... but... They're blocking their own success. Here's what excuses really…
Excuses kill progress. Excuse-makers think they're protecting themselves... but... They're blocking their own success. Here's what excuses really…
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After a successful start of the Women's Championship season we are excited for the start of the Women's Super League and the stakes have never been…
After a successful start of the Women's Championship season we are excited for the start of the Women's Super League and the stakes have never been…
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I wasn’t expecting NBCUniversal to call me to serve as a superstar commentator at this years summer Olympics in Paris, it really felt like a whole…
I wasn’t expecting NBCUniversal to call me to serve as a superstar commentator at this years summer Olympics in Paris, it really felt like a whole…
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Experience
Education
Licenses & Certifications
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Fundamentals of Finance and Accounting for Non-Financial Managers
American Management Association
Issued
Volunteer Experience
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Keynote Speaker
Curling Canada
- 1 month
I delivered two keynote addresses to leaders within the curling communities of NB and BC on the future of curling titled “The best way to predict the future is to create it.”
Publications
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“An Assessment of Sport Canada’s Sport Funding and Accountability Framework 1995-2004”
European Journal of Sport Management, Quarterly, Vol. 7, Issue 1
Projects
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Canadian Premier League Start-Up
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In partnership with the other founding members, I was instrumental in the following:
• Creation of operational infrastructure, policies, procedures, protocols, and best practices.
• Build of a stakeholder team to own the model and its execution.
• Establishment of a 5-year roadmap, business plan, and prospectus to gain future club owners.
• Strategic planning with department heads on key priorities and operational tactics.
• Development of the league’s value proposition and…In partnership with the other founding members, I was instrumental in the following:
• Creation of operational infrastructure, policies, procedures, protocols, and best practices.
• Build of a stakeholder team to own the model and its execution.
• Establishment of a 5-year roadmap, business plan, and prospectus to gain future club owners.
• Strategic planning with department heads on key priorities and operational tactics.
• Development of the league’s value proposition and go-to-market strategy for key sponsorship categories.
• Formation of an exhaustive list of potential partners in each category and key contacts, as well as relationship-building with prospects.
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Evaluation, Acquisition, and Integration of an Amateur League into Canadian Soccer Business
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The acquired amateur league consisted of 17 men’s and 13 women’s teams acting as a feeder system to the Canadian Premier League.
I teamed with the Commissioner to draft the purchase and sale agreement, conducted an operational audit, and revamped the operational structure, policies, and procedures. By year 2, we strategized ways to expand and grow the league heading into 2020 and beyond, including establishing regional partnerships with Quebec and British Columbia to ensure a clear…The acquired amateur league consisted of 17 men’s and 13 women’s teams acting as a feeder system to the Canadian Premier League.
I teamed with the Commissioner to draft the purchase and sale agreement, conducted an operational audit, and revamped the operational structure, policies, and procedures. By year 2, we strategized ways to expand and grow the league heading into 2020 and beyond, including establishing regional partnerships with Quebec and British Columbia to ensure a clear development pathway into professional soccer in Canada for men and women. After a year, we expanded the league with 35+ new teams to include reserve leagues for women and men for the 2020 season.
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First Virtual Stadium used in Professional Sports in Canada
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In the wake of the COVID-19 pandemic, I was faced with unprecedented challenges for the sports industry. I worked with key stakeholders to develop and execute a strategic plan for tournaments. I organized the logistics for 8 geographically-dispersed teams and their staff, including 2 charter flights, one East and one West, to comply with government regulations. I defined health, safety, and logistical protocols, monitored compliance by the 300+ participants, and coordinated COVID test…
In the wake of the COVID-19 pandemic, I was faced with unprecedented challenges for the sports industry. I worked with key stakeholders to develop and execute a strategic plan for tournaments. I organized the logistics for 8 geographically-dispersed teams and their staff, including 2 charter flights, one East and one West, to comply with government regulations. I defined health, safety, and logistical protocols, monitored compliance by the 300+ participants, and coordinated COVID test administration before and during games. I also established a daily operating plan and a detailed schedule of events, including roles and responsibilities for all league and club personnel. Partnering with senior executives at the Club level, I executed partnership and sponsorship deliverables in the virtual stadium, producing 90% of sponsorship revenue payments post-tournament with zero make goods.
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Speaking Engagements
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• Keynote Panelist, “Road to 2026,” Ontario Soccer Leadership Summit, 2019
• Guest Presenter, McMaster Sport Business Council, 2019
• Invited Presenter and Panelist, Canadian Olympic Committee Leadership Summit, 2013 – 2017
• Guest Presenter, “Leadership and Brand,” Humber College Sport Management Program, 2016
• Guest Speaker, “Strategic Planning & Coach Education, Evaluating Coaches,” │ Partners’ Day, Coaching Assoc. of Canada, │ 2009
• “Competition Development, Alpine Skiing,”…• Keynote Panelist, “Road to 2026,” Ontario Soccer Leadership Summit, 2019
• Guest Presenter, McMaster Sport Business Council, 2019
• Invited Presenter and Panelist, Canadian Olympic Committee Leadership Summit, 2013 – 2017
• Guest Presenter, “Leadership and Brand,” Humber College Sport Management Program, 2016
• Guest Speaker, “Strategic Planning & Coach Education, Evaluating Coaches,” │ Partners’ Day, Coaching Assoc. of Canada, │ 2009
• “Competition Development, Alpine Skiing,” Coaching Program Review Committee, Coaching Association of Canada, 2008
• Guest Speaker, “Personal Branding in Sport Administration,” University of Western Ontario, 2008
• “Community Initiation, Wrestling,” Coaching Program Review Committee, Coaching Association of Canada, 2008
• Presenter, “An Assessment of Sport Canada’s Sport Funding and Accountability Framework,” North American Society for Sport Management, Atlanta, GA, 2006
• Lecturer, “Women in Grassroots Coaching,” Northwest Optimist Soccer Club, London, ON, 2006
• Presenter, “Leadership and Coaching,” Brock University, St. Catharines, ON, 2005
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Unmatched Gender Equity in Sport Conference
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Visionary behind the Unmatched Gender Equity in Sport conference - the preeminent conference of its type in Canada featuring Billie Jean King and Maria Sharapova.
Honors & Awards
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2023 Top 25 Women of Influence Recipient
Women of Influence
The Top 25 Women of Influence® awards recognizes and celebrates the extraordinary accomplishments of self-identified women and gender-diverse role models. The awards acknowledge the unique achievements of diverse women representing various sectors, career stages, and contributions to the advancement of women. Each recipient has left their mark over the past year: contributing to the greater good through their initiatives; by reaching inspiring heights on the global stage; or in using their…
The Top 25 Women of Influence® awards recognizes and celebrates the extraordinary accomplishments of self-identified women and gender-diverse role models. The awards acknowledge the unique achievements of diverse women representing various sectors, career stages, and contributions to the advancement of women. Each recipient has left their mark over the past year: contributing to the greater good through their initiatives; by reaching inspiring heights on the global stage; or in using their influence to drive demonstrated change.
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Honoree, Top Women In Sports Media
Cynopsis
https://www.cynopsis.com/events/2019-top-women-in-media/
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Inductee - University of Western Ontario, Hall of Fame
University of Western Ontario
The Western Mustangs Sports Hall of Fame honours outstanding contributions to Western Mustang Athletics in three categories: Athlete, Builder and Builder/Athlete.
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Assistant Coach, FISU World University Games Women’s Soccer, Shenzhen, China
U Sports
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Sheila Robertson Award for Top National Sports Organization
Coaches of Canada
The Coaches of Canada Sheila Robertson Award recognizes a deserving National Sport Organization (NSO) or Multi-Sport Service Organization (MSO) that demonstrates a consistent approach in valuing and recognizing the role of the coach within the organization, the media and the public. The focus of the award is Coaches. The award is presented annually at the Petro-Canada Sport Leadership sportif Awards Dinner.
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"Woman on the Move" Distinction
London Free Press
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Coach of the Year Nomination
Canadian Colleges Athletic Association
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F.W.P. Jones Trophy Recipient, Top Female Athlete
University of Western Ontario
The top female athlete who has made the greatest contribution to intercollegiate athletics within the University receives the F.W.P. Jones Trophy
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Member, FISU World University Games Women’s Soccer Team, Izmir, Turkey
U Sports
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All Canadian
U Sports
Two-time First Team All Canadian
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Graduating Female Athlete of the Year
University of Western Ontario
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MVP
Canadian Interuniversity Sport (CIS)
Annually awarded to the top female soccer player of the year in Canadian Interuniversity Sport (CIS) player of the year in soccer
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Woman of Influence
Ontario University Athletics
Languages
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English
Native or bilingual proficiency
Organizations
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Canada Soccer
Nominations Committee Member
- PresentI’m a member of Canada Soccer’s Nominations Committee supporting the organizations recruitment of candidates to serve on its Board of Directors
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PGA Canada
Nominations Committee Member
- PresentSupporting the PGA Canada as a member of its Board of Governors Nominating Committee
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Perfect Surfaces
Board Member
- Present -
Ontario Soccer
Board Member, Nominations Committee Chair, Diversity Sub-Committee Lead
- Present -
Ringette Canada
Board Member and Chair, Nominations Committee
- Present -
Canadian Women in Sport
Gender Equity Advisory Committee
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Canadian Olympic Committee
Governance and Ethics Committee
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Recommendations received
24 people have recommended Eva
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