Allison Macleod, MBA, PhD

Allison Macleod, MBA, PhD

Toronto, Ontario, Canada
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About

I'm a GTM expert and product marketing leader with experience building and leading high-performing teams. With experience across start-ups, scale-ups and corporations, I have a passion for helping companies focus on the right things (in the right way), build flywheels to accelerate business growth, and leverage actionable insights to drive real outcomes across the organization.

I love good quality coffee, running, live music and playing with my kids. Also, in another life I was a Professor of Media Studies.

Articles by Allison

Activity

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Experience

  • PocketHealth Graphic

    PocketHealth

    Toronto, Ontario, Canada

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    Toronto, Ontario, Canada

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Glasgow, Scotland, United Kingdom

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    Stirling, Scotland, United Kingdom

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    Glasgow, Scotland

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    Kingston, ON, Canada

Education

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    Activities and Societies: Ryerson MBA Student Association (MBASA), Women in Leadership Association (WiLA), MBA Games 2017

    - Junior Fellow, Ted Rogers Leadership Centre
    - Vice President of Communications, MBA Student Association
    - Vice President of Communications, Women in Leadership Association (WiLA)
    - Graduate Assistant for two undergraduate marketing courses
    - Ontario Graduate Scholarship, 2016-2017

    Notable achievements:
    - 1st place (Konrad Group/Rotman Business Technology Case Competition, out of 63 teams)
    - 2nd place (Canada’s Next Top Ad Executive, out of 215 teams)
    - 2nd place…

    - Junior Fellow, Ted Rogers Leadership Centre
    - Vice President of Communications, MBA Student Association
    - Vice President of Communications, Women in Leadership Association (WiLA)
    - Graduate Assistant for two undergraduate marketing courses
    - Ontario Graduate Scholarship, 2016-2017

    Notable achievements:
    - 1st place (Konrad Group/Rotman Business Technology Case Competition, out of 63 teams)
    - 2nd place (Canada’s Next Top Ad Executive, out of 215 teams)
    - 2nd place (Haskayne 24-hr Epic Challenge, out of 10 teams)
    - Top 6 Finalist (Business for a Better World Case Competition organized by Corporate Knights and Schulich Business School, out of 40+ teams)
    - Implemented new team collaboration tool (slack) for MBA student body to resolve persistent communication issues, persuaded 130+ fellow students to adopt the tool
    - Initiated regular Case Talk series to share best practices for solving case competitions among MBA students

  • Activities and Societies: Student-Staff Liaison Committee, eSharp Postgraduate Journal, International Screen Studies Conference

    Notable achievements:
    - Successfully completed and defended 90,000 word dissertation
    - Presented my own original research at 9 conferences across North America and Europe
    - Recipient of Scottish Overseas Research Student Award Scheme (SORSAS) Scholarship (2011-2013)
    - Recipient of College of Arts Scholarship, University of Glasgow (2011-2013)
    - Recipient of Irish Seminar Scholarship, University of Notre Dame (2011 and 2012)
    - Recipient of University of Notre Dame Travel…

    Notable achievements:
    - Successfully completed and defended 90,000 word dissertation
    - Presented my own original research at 9 conferences across North America and Europe
    - Recipient of Scottish Overseas Research Student Award Scheme (SORSAS) Scholarship (2011-2013)
    - Recipient of College of Arts Scholarship, University of Glasgow (2011-2013)
    - Recipient of Irish Seminar Scholarship, University of Notre Dame (2011 and 2012)
    - Recipient of University of Notre Dame Travel Scholarship (2011)

    Leadership roles:
    - Postgrad Research Representative, Student-Staff Liaison Committee (2010-13)
    - Postgrad Research Representative, School Research Committee (2011-12)
    - Organizing Committee, Spaces of (Dis)location Conference (2012)
    - Organizing Committee, Subject Area Postgrad Symposium (2011; 2012)
    - Coordinator, Emerging Scholars Workshop (2012-13)

  • Activities and Societies: eSharp Postgraduate Journal (Web Editor and Board Member), International Screen Studies Conference

    Notable achievements:
    - Successfully completed a 15,000 word thesis of original and scholarly research
    - Organized the first Association for Postgraduate Journals (APJ) Symposium, which was held at the University of Glasgow and which brought together editors and members of postgraduate journals across the UK in order to open up channels of communication and support
    - Recipient of the Dean’s List - Catherine Carswell Senior Bursary (2010)
    - Recipient of Scotland’s Saltire…

    Notable achievements:
    - Successfully completed a 15,000 word thesis of original and scholarly research
    - Organized the first Association for Postgraduate Journals (APJ) Symposium, which was held at the University of Glasgow and which brought together editors and members of postgraduate journals across the UK in order to open up channels of communication and support
    - Recipient of the Dean’s List - Catherine Carswell Senior Bursary (2010)
    - Recipient of Scotland’s Saltire Scholarship, British Council (2009)

Publications

  • Queer mobility, Irish masculinity and the reconfigured road movie in "I Went Down"

    Cinephile

    See publication

  • “A history of incarceration,” review of Rethinking Occupied Ireland: Gender and Incarceration in Contemporary Irish Film, by Jessica Scarlata.

    BREAC: A Digital Journal of Irish Studies.

    See publication

  • Compartmentalized cosmopolitans: constructions of urban space in queer Irish cinema

    In Conn Holohan and Tony Tracy (eds.) Irish Masculinity and Popular Culture: Tiger Tales. Basingstoke: Palgrave Macmillan, pp. 42-57.

    Masculinity and Irish Popular Culture is an interdisciplinary collection of essays by established and emerging scholars, analysing the shifting representations of Irish men across a range of popular culture forms in the period of the Celtic Tiger and beyond. From the self-stylings of GAA star Paul Galvin to theatrical depictions of an Irish masculinity in crisis, the essays firmly situate these diverse images of Irish manhood within the social and cultural contexts that produced them. Taking as…

    Masculinity and Irish Popular Culture is an interdisciplinary collection of essays by established and emerging scholars, analysing the shifting representations of Irish men across a range of popular culture forms in the period of the Celtic Tiger and beyond. From the self-stylings of GAA star Paul Galvin to theatrical depictions of an Irish masculinity in crisis, the essays firmly situate these diverse images of Irish manhood within the social and cultural contexts that produced them. Taking as its overall context the social changes instigated by the economic boom of the 1990s, the book traces the effects of these changes into popular understandings of what it is to be an Irish male. Through insightful analyses of film, theatre, literature and more, the essays in this collection argue that Irish masculinity has become a more heterogeneous concept within this period while critiquing the gender binaries that continue to structure Irish society and culture.

    See publication

  • Spaces of (Dis)location

    Newcastle upon Tyne: Cambridge Scholars Publishing.

    Spaces of (Dis)location was a two–day interdisciplinary and international conference which took place on 24–25 May, 2012, at the University of Glasgow, UK, and was funded by the Graduate School of the University of Glasgow’s College of Arts. Over the two days of the conference, around 60 papers were delivered, and this volume aims to showcase some of the most engaging and innovative research which was presented. As national and cultural boundaries are blurred in our increasingly global society,…

    Spaces of (Dis)location was a two–day interdisciplinary and international conference which took place on 24–25 May, 2012, at the University of Glasgow, UK, and was funded by the Graduate School of the University of Glasgow’s College of Arts. Over the two days of the conference, around 60 papers were delivered, and this volume aims to showcase some of the most engaging and innovative research which was presented. As national and cultural boundaries are blurred in our increasingly global society, the ideas of space and location – whether physical or metaphysical, real or imaginary – are evolving. This notion provided the stimulus for a conference that encouraged creativity and debate across many subjects in the arts and humanities. Topics of essays include: ideas of space (physical and imaginary), globalization, localism, cultural and natural spaces, adaptation, cultural diaspora, immigration, spaces of performance and the space of the body. Most of the essays included in this volume address more than one of the above issues. Disciplines including visual art, literature, cinema, theatre, philosophy, and education are represented in Spaces of (Dis)location, and all of the essays put into practice ideas of interdisciplinarity by examining how different areas of practice and study inform and engage with each other.

    Citation:

    Hamilton, Rachael, Allison Macleod and Jenny Munro (eds.) Spaces of (Dis)location. Newcastle upon Tyne: Cambridge Scholars Publishing.

    See publication

Projects

  • Editor, Spaces of (Dis)location Volume

    - Present

    Edited a collection of essays with Cambridge Scholars Publishing that emerged out of the Spaces of (Dis)location Conference, held at the University of Glasgow on May 24th and 25th, 2012.

    Citation:
    Hamilton, Rachael, Allison Macleod and Jenny Munro (eds.) Spaces of (Dis)location. Newcastle upon Tyne: Cambridge Scholars Publishing.

    See project

  • Member, Organising Committee for Postgraduate Symposium

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    Organised the annual Theatre, Film and Television Studies, and Centre for Cultural Policy Research (CCPR) Postgraduate Symposium at the University of Glasgow, taking place May 9-10, 2013.

  • Member, Organising Committee for Spaces of (Dis)location Conference

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    Organised an international Arts and Humanities Graduate Conference at the University of Glasgow, taking place on May 24th and 25th, 2012.

    See project

  • Member, Organising Committee for Postgraduate Symposium

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    Organised the annual Theatre, Film and Television Studies, and Centre for Cultural Policy Research (CCPR) Postgraduate Symposium at the University of Glasgow, taking place May 17-18, 2012. In conjunction with the symposium, I organised, sought funding for and chaired an Emergent Scholars workshop for the symposium’s participants, where three young Film Studies lecturers from other European universities spoke about early career issues.

  • Coordinator; Association for Postgraduate Journals (APJ) Inaugural Symposium, University of Glasgow

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    Coordinated a symposium with eSharp (University of Glasgow's postgraduate journal) that aimed to bring together editors and members of postgraduate journals across the UK in order to open up channels of communication and support. Responsibilities included: drafting a budget, identifying and applying for funding, networking with other journals, coordinating speakers, creating a program for the symposium and chairing the actual event.

Languages

  • English

    Native or bilingual proficiency

  • French

    Professional working proficiency

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