About
Strategic go-to-market leader with deep expertise in SaaS product marketing, and experience in lifecycle marketing, customer advocacy, content marketing, brand, market research, product education, project management, internal and external communications, and sales enablement.
๐จ ๐๐ฐ๐ถ๐ฏ๐ฅ๐ช๐ฏ๐จ ๐๐๐ ๐ข๐ฏ๐ฅ ๐๐ฆ๐ข๐ฎ ๐๐ฆ๐ข๐ฅ๐ฆ๐ณ - I build and manage high-performing teams, and develop processes and capabilities that help startups execute better and communicate their value to the market
๐ฏ ๐๐ณ๐ถ๐ด๐ต๐ฆ๐ฅ ๐๐ฅ๐ท๐ช๐ด๐ฐ๐ณ ๐ต๐ฐ ๐๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต ๐๐ฆ๐ข๐ฎ๐ด, ๐๐ฆ๐ท๐ฆ๐ฏ๐ถ๐ฆ ๐๐ข๐ฏ๐ข๐จ๐ฆ๐ฎ๐ฆ๐ฏ๐ต ๐ข๐ฏ๐ฅ ๐๐น๐ฆ๐ค๐ถ๐ต๐ช๐ท๐ฆ๐ด - I deliver actionable insights and segmentation to shape the development and positioning of differentiated products that customers love
๐ ๐๐ฆ๐ต๐ฆ๐ณ๐ข๐ฏ ๐๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต ๐๐ข๐ถ๐ฏ๐ค๐ฉ๐ฆ๐ณ - Iโve overseen countless successful launches and GTM initiatives with laser-focus on driving revenue and growing product adoption
๐ฃ ๐๐ฉ๐ข๐ฎ๐ฑ๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐๐ฐ๐ญ๐บ ๐๐ณ๐ข๐ช๐ญ ๐ฐ๐ง ๐๐ณ๐ฐ๐ด๐ด-๐๐ถ๐ฏ๐ค๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐๐ถ๐ค๐ค๐ฆ๐ด๐ด - I know nothing gets done without strong cross-functional relationship building, effective project management and the right shared data to measure results
Activity
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We thought our adorable packaging was perfectโฆ until it hit grocery stores. As a new brand, we didnโt know what we didnโt know. Turns out, evenโฆ
We thought our adorable packaging was perfectโฆ until it hit grocery stores. As a new brand, we didnโt know what we didnโt know. Turns out, evenโฆ
Liked by Jaclyn Travis
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Day One of the Exit Five Drive conference was no joke.ย ย Honestly, one of the most valuable events I've attended in my career with a killer lineupโฆ
Day One of the Exit Five Drive conference was no joke.ย ย Honestly, one of the most valuable events I've attended in my career with a killer lineupโฆ
Liked by Jaclyn Travis
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One of the toughest truths about being a Product Marketer I've observed is that your relationship with the product team can influence your jobโฆ
One of the toughest truths about being a Product Marketer I've observed is that your relationship with the product team can influence your jobโฆ
Liked by Jaclyn Travis
Experience
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Education
More activity by Jaclyn
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Junk leads, you can run, but you can't hide. Meet the first-ever Junk Leads Calculatorโdesigned to uncover the unseen pain of marketing and salesโฆ
Junk leads, you can run, but you can't hide. Meet the first-ever Junk Leads Calculatorโdesigned to uncover the unseen pain of marketing and salesโฆ
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